The User Is Always Right
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| Author | : Steve Mulder |
| Publisher | : New Riders |
| Total Pages | : 366 |
| Release | : 2006-08-21 |
| Genre | : Business & Economics |
| ISBN | : 013279828X |
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
| Author | : A.J. Adams |
| Publisher | : Andrews McMeel Publishing |
| Total Pages | : 258 |
| Release | : 2009-12-22 |
| Genre | : Humor |
| ISBN | : 0740797794 |
Service workers share their funniest and most cringeworthy stories of difficult, demanding, and just plain mind-boggling encounters with the public . . . “Ma’am, the rules clearly state that you cannot have any liquids over 3.4 ounces in your carry-on. If you’d like to, you could—” “But that’s not a liquid!” “Excuse me, ma’am?” “It’s not a liquid! It’s water!” Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Enjoy tales from the creator of the popular website Not Always Right, including half that are previously unpublished, showcasing customer-relations horror stories everyone can relate to. No matter what side of the counter you’re on, there are hilarious accounts about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of “the customer is always right” can be dead wrong.
| Author | : Jakob Nielsen |
| Publisher | : Morgan Kaufmann |
| Total Pages | : 382 |
| Release | : 1994-09-23 |
| Genre | : Computers |
| ISBN | : 9780125184069 |
Executive Summary. What is usability. Generations of user interfaces. The usability engineering lifecycle. Usability heuristics. Usability testing. Usability assessment methods beyond testing. Interface standards. International user interfaces. Future developments. Exercises. Bibliography. Author index. Subject index.
| Author | : Stanley Marcus |
| Publisher | : University of North Texas Press |
| Total Pages | : 260 |
| Release | : 2001 |
| Genre | : Biography & Autobiography |
| ISBN | : 9781574411379 |
"Quest for the Best is not just a nostalgic look, however, at the age of handcrafted elegance. Marcus gives good advice on how consumers can educate themselves about the best, demand it, and get it. He describes his own experiences with the best in chapters such as "The Things You Love to Touch" and "Bed and Board." Witty, urbane, but always accessible, Marcus is a joy to read."--BOOK JACKET.
| Author | : Steve Krug |
| Publisher | : Pearson Education |
| Total Pages | : 325 |
| Release | : 2009-08-05 |
| Genre | : Computers |
| ISBN | : 0321648781 |
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
| Author | : Chauncey Wilson |
| Publisher | : Morgan Kaufmann |
| Total Pages | : 397 |
| Release | : 2009-09-11 |
| Genre | : Computers |
| ISBN | : 0123751152 |
User Experience Re-Mastered: Your Guide to Getting the Right Design provides an understanding of key design and development processes aimed at enhancing the user experience of websites and web applications. The book is organized into four parts. Part 1 deals with the concept of usability, covering user needs analysis and card sorting—a tool for shaping information architecture in websites and software applications. Part 2 focuses on idea generation processes, including brainstorming; sketching; persona development; and the use of prototypes to validate and extract assumptions and requirements that exist among the product team. Part 3 presents core design principles and guidelines for website creation, along with tips and examples on how to apply these principles and guidelines. Part 4 on evaluation and analysis discusses the roles, procedures, and documents needed for an evaluation session; guidelines for planning and conducting a usability test; the analysis and interpretation of data from evaluation sessions; and user interface inspection using heuristic evaluation and other inspection methods. - A guided, hands-on tour through the process of creating the ultimate user experience – from testing, to prototyping, to design, to evaluation - Provides tried and tested material from best sellers in Morgan Kaufmann's Series in Interactive Technologies, including leaders in the field such as Bill Buxton and Jakob Nielsen - Features never before seen material from Chauncey Wilson's forthcoming, and highly anticipated Handbook for User Centered Design
| Author | : Jesse James Garrett |
| Publisher | : Pearson Education |
| Total Pages | : 274 |
| Release | : 2010-12-16 |
| Genre | : Computers |
| ISBN | : 0321624645 |
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications. Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it. With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.
| Author | : Sarah Horton |
| Publisher | : Rosenfeld Media |
| Total Pages | : 289 |
| Release | : 2014-01-15 |
| Genre | : Computers |
| ISBN | : 193382039X |
If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
| Author | : Saul Greenberg |
| Publisher | : Elsevier |
| Total Pages | : 274 |
| Release | : 2012 |
| Genre | : Art |
| ISBN | : 0123819598 |
1 GETTING INTO THE MOOD 2 SAMPLING THE REAL WORLD 3 THE SINGLE IMAGE 4 SNAPSHOTS OF TIME: THE VISUAL NARRATIVE 5 ANIMATING THE USER EXPERIENCE 6 INVOLVING OTHERSGetting into the mood -- Sampling the real world -- The single image -- Snapshots of time: the visual narrative -- Animating the user experience -- Involving others.
| Author | : Susan Weinschenk |
| Publisher | : Pearson Education |
| Total Pages | : 438 |
| Release | : 2011-04-14 |
| Genre | : Computers |
| ISBN | : 0132658607 |
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
