Web Analytics Strategies for Information Professionals

Web Analytics Strategies for Information Professionals
Author: Tabatha Farney
Publisher: American Library Association
Total Pages: 236
Release: 2014-01-01
Genre: Language Arts & Disciplines
ISBN: 1555709559

Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.

Using Web Analytics in the Library

Using Web Analytics in the Library
Author: Kate Marek
Publisher: American Library Association
Total Pages: 58
Release: 2011-12
Genre: Business & Economics
ISBN: 0838958338

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.

The Academic Library Administrator's Field Guide

The Academic Library Administrator's Field Guide
Author: Bryce Nelson
Publisher: American Library Association
Total Pages: 221
Release: 2014-06-13
Genre: Language Arts & Disciplines
ISBN: 0838912362

The daily administration of an academic library often leaves you needing quick advice on the topic at hand. Nelson, an experienced administrator writing from first-hand knowledge, delivers such advice in 30 topical chapters.

Research, Evaluation and Audit

Research, Evaluation and Audit
Author: Maria J. Grant
Publisher: Facet Publishing
Total Pages: 257
Release: 2013-10-12
Genre: Education
ISBN: 1856047415

This handbook provides library and information professionals with the information they need to undertake research projects in the workplace in order to inform their own practice and improve service delivery. Whether you are a complete novice or have experience of undertaking evaluations, audits or research, this book will guide you step-by-step through the key phases of planning, doing and disseminating research. The text is divided into three sections: • Part 1: Getting started introduces the concepts, ethics and planning stages. • Part 2: Doing research, evaluation and audit explores the fundamentals of projects, including the literature review, qualitative and quantitative research methods, data analysis and research tools. • Part 3: Impact of research, evaluation and audit guides you through writing up your project, putting the results of your project findings into practice and dissemination to the wider community. Written by academics and practitioners from a diverse range of sectors throughout the world, the book offers a thorough but common sense approach. Each chapter is structured to begin with a comprehensive introduction to a discrete topic area complemented with case studies drawn from a broad range of LIS contexts to illustrate the issues raised and provide transferable lessons to your own context. Whatever your experience, this book will support your project development and explain how evidence-based library and information practice is relevant to you. Readership: This is the essential handbook for any librarian or information professional who wants to undertake research in the workplace in order to inform their own practice and the wider evidence base for library and information science. It’s also a useful guide for undergraduate and postgraduate LIS students undertaking their final year research project.

Harnessing the Power of Google

Harnessing the Power of Google
Author: Christopher C. Brown
Publisher: Bloomsbury Publishing USA
Total Pages: 108
Release: 2017-06-09
Genre: Language Arts & Disciplines
ISBN:

This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine. Mastering Internet research skills is a must for today's information professionals and LIS students, as well as for educators and all high school and college students. But without specific instruction in how to conduct online research, people are destined to waste time in their Internet queries or to come up emptyhanded when the information they're seeking is, in fact, available. Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information professionals, students, and academic researchers in disciplines like international studies, political science, and statistical research. Illustrated with helpful screen shots, this handbook will be an often-consulted desk reference and can serve as a workshop guide or supplementary reading in courses on online research skills. The book starts with a review of general guidelines for searching that covers topics like the difference between primary and secondary sources, determining authority, citing sources, indexing, and ranking before addressing Google's power-searching features, such as the ability to search by top-level Internet domain or file type. The book describes the history of information access over the past century, culminating in today's digital information archives and how Google now augments—not replaces—what libraries provide. The three Google interfaces that together comprise a powerful toolkit are covered in detail: Google Web for finding primary source materials; Google Scholar for full text searching of scholarly, peer-reviewed material; and Google Books for searching the full text of a very high percentage of books.

Web Project Management for Academic Libraries

Web Project Management for Academic Libraries
Author: Jody Condit Fagan
Publisher: Elsevier
Total Pages: 305
Release: 2009-12-04
Genre: Language Arts & Disciplines
ISBN: 1780630190

Managing the process of building and maintaining an effective library website can be as challenging as designing the product itself. Web Project Management for Academic Libraries outlines the best practices for managing successful projects related to the academic library website. The book is a collection of practical, real-world solutions to help web project managers plan, engage stakeholders, and lead organizations through change. Topics covered include the definition and responsibilities of a web project manager; necessary roles for the project team; effective communication practices; designing project workflow; executing the project; and usability testing and quality control. The techniques recommended are drawn from the experiences of the authors and from library and project management literature. The book is an essential text for library staff working as project managers or on web teams, library administrators, library school faculty and students, and web consultants working with libraries. - Field-tested web project management guidance grounded in the literature of librarianship, project management and web development - Consideration of the special needs of academic libraries - Practical, step-by-step guidance for novices and experts in libraries of all sizes

Technological Innovation

Technological Innovation
Author: Jason Vaughan
Publisher: American Library Association
Total Pages: 78
Release: 2013-10
Genre: Computers
ISBN: 0838959040

Everyone agrees that innovation is a worthy aim, but what does innovation actually entail? And what does it mean for a library organization? For this issue of Library Technology Reports, Jason Vaughan reviewed professional literature, both scholarly and mainstream, and surveyed library directors to learn their views on how technological innovation is impacting today’s libraries. Identifying common threads from a mix of perspectives, his findings provide clarity on the subject as well as an ideal way for readers to begin a discussion at their own organization. Gathering a range of insights about technological innovation, Vaughan presents A summary of General Electric’s GE Global Innovation Barometer Phrases and words common to job ads referencing innovation Criteria of awards for technological innovation Analysis, charts, and graphs of responses to a 10-question survey of research library directors

HCI in Business

HCI in Business
Author: Fiona Fui-Hoon Nah
Publisher: Springer
Total Pages: 814
Release: 2014-06-02
Genre: Computers
ISBN: 3319072935

This volume constitutes the refereed proceedings of the First International Conference on HCI in Business, HCIB 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: enterprise systems; social media for business; mobile and ubiquitous commerce; gamification in business; B2B, B2C, C2C e-commerce; supporting collaboration, business and innovation and user experience in shopping and business.

The Academic Librarian in the Digital Age

The Academic Librarian in the Digital Age
Author: Tom Diamond
Publisher: McFarland
Total Pages: 199
Release: 2020-08-14
Genre: Language Arts & Disciplines
ISBN: 1476639981

As new technology and opportunities emerge through the revolutionary impacts of the digital age, the function of libraries and librarians and how they provide services to constituents is rapidly changing. The impact of new technology touches everything from libraries' organizational structures, business models, and workflow processes, to position descriptions and the creation of new positions. As libraries are required to make operational adjustments to meet the growing technological demands of libraries' customer bases and provide these services, librarians must be flexible in adapting to this fast-moving environment. This volume shares the unique perspectives and experiences of librarians on the front lines of this technological transformation. The essays within provide details of both the practical applications of surviving, adapting, and growing when confronted with changing roles and responsibilities, as well as a big picture perspective of the changing roles impacting libraries and librarians. This book strives to be a valuable tool for librarians involved in public and technical services, digital humanities, virtual and augmented reality, government documents, information technology, and scholarly communication.

Leveraging Wikipedia

Leveraging Wikipedia
Author: Merrilee Proffitt
Publisher: American Library Association
Total Pages: 338
Release: 2018-04-02
Genre: Language Arts & Disciplines
ISBN: 0838917321

Speaking directly to librarians, this book shows how libraries can partner with Wikipedia to improve content quality while simultaneously ensuring that library services and collections are more visible on the open web.