The Ultimate Marketing Engine
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| Author | : John Jantsch |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 224 |
| Release | : 2021-09-21 |
| Genre | : Business & Economics |
| ISBN | : 1400224780 |
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
| Author | : John Jantsch |
| Publisher | : Penguin |
| Total Pages | : 256 |
| Release | : 2010-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1101429518 |
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
| Author | : John Jantsch |
| Publisher | : Thomas Nelson Inc |
| Total Pages | : 299 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 1595554653 |
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
| Author | : John Jantsch |
| Publisher | : Seo for Growth |
| Total Pages | : 238 |
| Release | : 2016-09-11 |
| Genre | : Search engines |
| ISBN | : 9780692769447 |
"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.
| Author | : Paula Peters |
| Publisher | : Simon and Schuster |
| Total Pages | : 247 |
| Release | : 2009-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1440514119 |
From e-mail to YouTube, Facebook to webvertisingùthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and blogging Pay-per-click advertising Search engine optimization E-mail offers E-newsletters Filled with samples and resource lists, this book is the only book a marketing professional will ever need.
| Author | : Eric Davies |
| Publisher | : Teach Yourself |
| Total Pages | : 423 |
| Release | : 2018-04-19 |
| Genre | : Business & Economics |
| ISBN | : 147368398X |
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
| Author | : Dan S Kennedy |
| Publisher | : Simon and Schuster |
| Total Pages | : 240 |
| Release | : 2011-04-18 |
| Genre | : Business & Economics |
| ISBN | : 1440514321 |
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy. Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
| Author | : Pamela Wilson |
| Publisher | : BIG Brand Books |
| Total Pages | : 188 |
| Release | : 2023-10-09 |
| Genre | : Business & Economics |
| ISBN | : 099787547X |
Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.
| Author | : Jerome Lewis |
| Publisher | : DRES Media |
| Total Pages | : 220 |
| Release | : 2023-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1960984225 |
Fast Client Attraction—The Definitive Guide to Accelerating Your Success Ready to revolutionize your business but don't know where to start? Whether you're new to the field or an experienced professional, Jerome Lewis' definitive guide, "Fast Client Attraction," is your ticket to success. Chapters to Spark Your Curiosity: 📘 Chapter 1: Who Is This Book For? Wondering if this book is the right fit for you? Chapter 1 cuts to the chase and helps you identify if you're the ideal reader who can reap all the phenomenal benefits laid out in the pages that follow. 📘 Chapter 2: What Is Fast Client Attraction And How It Will Positively Impact Your Future? What's the secret sauce to a thriving business? Discover what 'Fast Client Attraction' really means and how it can create a paradigm shift in your professional life. 📘 Chapter 3: Why Fast Client Attraction Matters in 2024 and Beyond? Still skeptical about the long-term impacts? This chapter illustrates why fast client attraction is not just a fad but a critical strategy for success in an ever-changing marketplace. Chapter 4: What Is Implementation and Why Is It So Important? Ideas are a dime a dozen. Learn why implementation is the key that turns great concepts into profitable businesses. 📘 Chapter 5: What Is The STRIKE Method and Why Does It Matter? Meet STRIKE, your new favorite acronym. Discover a fool-proof method that puts you miles ahead of the competition. 📘 Chapter 6: What Is Video Communication and Why It Matters More Than Video Marketing? Not all videos are created equal. This chapter will teach you the nuances between video communication and video marketing—and why one is superior. 📘 Chapter 7: What Is Generative AI and ChatGPT? AI is not the future; it's the present. Understand the transformative power of Generative AI and how it can serve your business. 📘 Chapter 8: What Is Content Creation and What Is An Ultimate Marketing Asset? Unearth the secrets to compelling content creation and find out what constitutes an 'Ultimate Marketing Asset'. 📘 Chapter 9: How Can I Get Paid For My Expertise And Get Other People To Market My Services For Free? Why work hard when you can work smart? Learn how to monetize your expertise and even have others marketing it for you at no cost. 📘 Chapter 10: What Is FACTS? (Fast Action Client AtTraction Strategy)? Introducing FACTS, the proven strategy and system developed by Jerome Lewis himself. Your golden ticket to client attraction is just a chapter away. 📘 Chapter 11: The Road to Faster Implementation and Client Attraction Time to tie all the loose ends! This chapter wraps up the entire book, reminding you of the pivotal strategies and how to take the next steps. 📘 Chapter 12: What To Do Next and How To Get Help With Implementation? Don't get stuck in paralysis by analysis. This final chapter gives you actionable steps and resources to make sure you implement what you've learned. By the end of this book, you'll not just know what to do but exactly how to do it. Prepare to fast-track your way to unimaginable success. Grab your copy today!
| Author | : Stu Heinecke |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 292 |
| Release | : 2022-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1632657376 |
A playbook for growing your business no matter the circumstances. “Weeds scale faster than any business. It’s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland Worldwide Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation. This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing focus on weed-based attributes to get the job done quickly and effectively. It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security. An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf. Stu has explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including: T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara and Jonna Mendez.
