The Truth About Leads
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| Author | : Lydia Denworth |
| Publisher | : Beacon Press |
| Total Pages | : 274 |
| Release | : 2018-07-19 |
| Genre | : Biography & Autobiography |
| ISBN | : 0807000337 |
They didn't start out as environmental warriors. Clair Patterson was a geochemist focused on determining the age of the Earth. Herbert Needleman was a pediatrician treating inner-city children. But in the chemistry lab and the hospital ward, they met a common enemy: lead. It was literally everywhere-in gasoline and paint, of course, but also in water pipes and food cans, toothpaste tubes and toys, ceramics and cosmetics, jewelry and batteries. Though few people worried about it at the time, lead was also toxic. In Toxic Truth, journalist Lydia Denworth tells the little-known stories of these two men who were among the first to question the wisdom of filling the world with such a harmful metal. Denworth follows them from the ice and snow of Antarctica to the schoolyards of Philadelphia and Boston as they uncovered the enormity of the problem and demonstrated the irreparable harm lead was doing to children. In heated conferences and courtrooms, the halls of Congress and at the Environmental Protection Agency, the scientist and doctor were forced to defend their careers and reputations in the face of incredible industry opposition. It took courage, passion, and determination to prevail against entrenched corporate interests and politicized government bureaucracies. But Patterson, Needleman, and their allies did finally get the lead out - since it was removed from gasoline, paint, and food cans in the 1970s, the level of lead in Americans' bodies has dropped 90 percent. Their success offers a lesson in the dangers of putting economic priorities over public health, and a reminder of the way science-and individuals-can change the world. The fundamental questions raised by this battle-what constitutes disease, how to measure scientific independence, and how to quantify acceptable risk-echo in every environmental issue of today: from the plastic used to make water bottles to greenhouse gas emissions. And the most basic question-how much do we need to know about what we put in our environment-is perhaps more relevant today than it has ever been.
| Author | : Simms Jenkins |
| Publisher | : FT Press |
| Total Pages | : 224 |
| Release | : 2008-07-31 |
| Genre | : Business & Economics |
| ISBN | : 0768685974 |
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
| Author | : Donna D. Heckler |
| Publisher | : FT Press |
| Total Pages | : 225 |
| Release | : 2008-10-10 |
| Genre | : Business & Economics |
| ISBN | : 0132701189 |
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
| Author | : Kenneth G. Reddington |
| Publisher | : Wipf and Stock Publishers |
| Total Pages | : 505 |
| Release | : 2015-03-20 |
| Genre | : Religion |
| ISBN | : 1630879339 |
This book encourages an openness to accept and experience the truth, whatever its source. As philosopher Francis Schaeffer famously asked, "How can we be sure that what we think we know of the world outside ourselves really corresponds to what is there?" Where do we look for an understanding of ourselves, our world, and the meaning of our existence? Is there such a thing as an objective and unchanging truth that applies to all people everywhere, throughout time? Can we discover it in philosophy, in the natural or social sciences, or in religion? This book sets out to explore the answers to these questions, and considers how finding the answers can enrich our lives and daily experience. Following the Truth Wherever It Leads investigates areas where the authenticated discoveries of natural science and the clear statements of the Bible agree with and support one another and asks whether there really are "irreconcilable differences" between them. It ends by attempting to portray a worldview whose promise may add fresh meaning and purpose to our lives.
| Author | : Thomas King |
| Publisher | : House of Anansi |
| Total Pages | : 184 |
| Release | : 2003 |
| Genre | : American literature |
| ISBN | : 0887846963 |
Winner of the 2003 Trillium Book Award "Stories are wondrous things," award-winning author and scholar Thomas King declares in his 2003 CBC Massey Lectures. "And they are dangerous." Beginning with a traditional Native oral story, King weaves his way through literature and history, religion and politics, popular culture and social protest, gracefully elucidating North America's relationship with its Native peoples. Native culture has deep ties to storytelling, and yet no other North American culture has been the subject of more erroneous stories. The Indian of fact, as King says, bears little resemblance to the literary Indian, the dying Indian, the construct so powerfully and often destructively projected by White North America. With keen perception and wit, King illustrates that stories are the key to, and only hope for, human understanding. He compels us to listen well.
| Author | : Peter F. DiGiammarino |
| Publisher | : Intelliven |
| Total Pages | : 176 |
| Release | : 2013-07 |
| Genre | : Leadership |
| ISBN | : 9780989196413 |
Whether one wants to change personal habits, implement a new system, improve a business process, get team members to work together, increase a community's appreciation for diversity, or even to topple a monarchy, taking seven actions driven by seven disarmingly simple truths will individually and collectively help achieve the goal. Manage to Lead: Seven Truths to Help You Change the World is a workbook that top educators, consultants, and executives use to help their students, clients, and staffs become effective leaders of strategic change. Manage to Lead serves as the core content for a class in Organization Analysis, Strategy and Development (OAS). The workbook introduces a straightforward framework to describe and assess any organization. It also provides a structured approach to plan and implement next steps for an organization as it strives for long-term growth and performance. Those interested in curriculum content for high-end leadership development should consider placing Manage to Lead at the center of their program. Those who purchase the workbook are invited to contact the author to request related teaching artifacts including course syllabus, readings list, PDF of class slides, and minute-by-minute timing of 38-classroom hours.
| Author | : James M. Kouzes |
| Publisher | : John Wiley & Sons |
| Total Pages | : 233 |
| Release | : 2010-07-23 |
| Genre | : Business & Economics |
| ISBN | : 0470872438 |
A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal, and bold new book, bestselling authors James Kouzes and Barry Posner reveal ten time-tested truths that discuss what every leader must know, the questions they must be prepared to answer, and the real-world issues they will likely face. In the book, you’ll find: Material based on thirty years of research, more than one million responses to Kouzes and Posner's leadership assessment, and the questions people most want leaders to answer Explorations of the fundamental, enduring truths of leadership that hold constant regardless of context or circumstance-leaders make a difference, credibility, values, trust, leading by example, heart, and more Demonstrations of emerging leaders and what they need to know to be effective Fans of The Leadership Challenge will find a dynamic new look at the real challenges leaders face today. The book draws from cases spanning three generations of leaders from around the world. It’s an indispensable resource leaders can use to do their real and necessary work-bringing about the essential changes that will renew organizations and communities.
| Author | : Gerald Markowitz |
| Publisher | : Univ of California Press |
| Total Pages | : 322 |
| Release | : 2014-08-15 |
| Genre | : History |
| ISBN | : 0520283937 |
In this incisive examination of lead poisoning during the past half century, Gerald Markowitz and David Rosner focus on one of the most contentious and bitter battles in the history of public health. Lead Wars details how the nature of the epidemic has changed and highlights the dilemmas public health agencies face today in terms of prevention strategies and chronic illness linked to low levels of toxic exposure. The authors use the opinion by Maryland’s Court of Appeals—which considered whether researchers at Johns Hopkins University’s prestigious Kennedy Krieger Institute (KKI) engaged in unethical research on 108 African-American children—as a springboard to ask fundamental questions about the practice and future of public health. Lead Wars chronicles the obstacles faced by public health workers in the conservative, pro-business, anti-regulatory climate that took off in the Reagan years and that stymied efforts to eliminate lead from the environments and the bodies of American children.
| Author | : Brené Brown |
| Publisher | : Random House |
| Total Pages | : 321 |
| Release | : 2018-10-09 |
| Genre | : Business & Economics |
| ISBN | : 0399592520 |
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
| Author | : Joseph Franklin Rutherford |
| Publisher | : |
| Total Pages | : 132 |
| Release | : 1920 |
| Genre | : End of the world |
| ISBN | : |
