The Truth About Green Business
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| Author | : Gil Friend |
| Publisher | : Que Publishing |
| Total Pages | : 245 |
| Release | : 2009-05-29 |
| Genre | : Business & Economics |
| ISBN | : 0768694205 |
Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com
| Author | : Glenn Croston |
| Publisher | : Entrepreneur Press |
| Total Pages | : 346 |
| Release | : 2008-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1613080352 |
With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money—and make a difference. Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success.
| Author | : E. Williams |
| Publisher | : AMACOM |
| Total Pages | : 305 |
| Release | : 2015-08-12 |
| Genre | : Business & Economics |
| ISBN | : 0814436145 |
What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral Contract Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.
| Author | : Auden Schendler |
| Publisher | : ReadHowYouWant.com |
| Total Pages | : 346 |
| Release | : 2010 |
| Genre | : |
| ISBN | : 1458720888 |
Auden Schendler serves as the sustainability director of the Aspen Skiing Company, which operates the Aspen/Snowmass resort complex in Colorado. He discusses his successes and failures in promoting sustainability to illustrate the lessons he has learned. Proving refreshingly open, Schendler criticizes his colleagues, including his previous CEO, who told Schendler he could introduce a green initiative only "over my dead body." Schendler calls for transparency and an end to greenwashing, demanding that corporations, nonprofit organizations, and governmental bodies clarify which sustainability projects work and which do not, and pursue the ones that make a difference. getAbstract recommends this valuable guide to executives, government leaders and concerned citizens who want to take meaningful action against global warming.
| Author | : Harvard Business Review |
| Publisher | : Harvard Business Press |
| Total Pages | : 264 |
| Release | : 2011-04-12 |
| Genre | : Business & Economics |
| ISBN | : 1422172082 |
Protect the earth and your bottom line. If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay your efforts into lower costs and higher revenues - Capture more value from clean-tech investments - Launch sustainability programs with impact - Synchronize green initiatives by overhauling your supply chain - Engage constructively with environmental activist groups - Mitigate the risks of climate change
| Author | : Jonathan Estes |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2009-03-23 |
| Genre | : Business & Economics |
| ISBN | : 9780470387795 |
"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country." —Frank Phoenix, PE, LEED-AP, Partner, Greenbridge Developments, LLC "Estes's book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic." —David Lubensky, President, Bagatto, Inc. "Smart Green is a very practical guide for getting started with greening your company. Estes has taken the principles of business planning and applied them to a very complex subject. Worth the read." —Michael Knupp, former CEO, The RETEC Group, and former member, World Business Council for Sustainable Development "Estes's Smart Green is a great resource for small to mid-size enterprises that want to make measurable improvement in performance and align themselves with the global green wave. From strategic planning to practical how-to examples, Estes demonstrates how we can go green and make some too." —Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro (NC) Chamber of Commerce, and Executive Director, Foundation for a Sustainable Community
| Author | : Daniel C. Esty |
| Publisher | : John Wiley & Sons |
| Total Pages | : 423 |
| Release | : 2009-01-09 |
| Genre | : Business & Economics |
| ISBN | : 0470393742 |
From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
| Author | : Richard Seireeni |
| Publisher | : Chelsea Green Publishing Company |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Green marketing |
| ISBN | : 9781603580618 |
"The common thread he found in their triumphs was their surprisingly deft navigation of a vast and largely invisible network of NGOs, trendspotters, advocacy groups, social networks, business alliances, certifying organizations, and other members of the green community that in its entirety has the power to make or break new green brands." "Seireeni unveils the network and tells green entrepreneurs and their marketing partners how to use it to their best advantage."--BOOK JACKET.
| Author | : Leigh Stringer |
| Publisher | : St. Martin's Press |
| Total Pages | : 309 |
| Release | : 2010-09-28 |
| Genre | : Business & Economics |
| ISBN | : 0230112323 |
As 21st-century companies realize they'll need to be green to compete, sustainable ideas are spreading like wildfire throughout all fields of modern business. In The Green Workplace, Leigh Stringer, an expert on sustainable workplace design and strategy, shows companies on the cusp of radically transforming their practices how to bring together diverse teams and establish new organizational governance for creative problem-solving in greening their workplace. Her hands-on green strategies are based on concrete and cost-effective changes such as: - working from home - ways to cut commuting costs - video conferencing to cut down on travel - increasing access to natural light to save energy - and more. Stringer explains how managers can implement these changes smoothly and efficiently. In solving key problems, she shows companies how a green business reduces costs, increases productivity, improves recruiting and retention, and increases shareholder value, in addition to benefiting the environment.
| Author | : Peter Dauvergne |
| Publisher | : John Wiley & Sons |
| Total Pages | : 160 |
| Release | : 2018-05-04 |
| Genre | : Political Science |
| ISBN | : 1509524045 |
Walmart. Coca-Cola. BP. Toyota. The world economy runs on the profits of transnational corporations. Politicians need their backing. Non-profit organizations rely on their philanthropy. People look to their brands for meaning. And their power continues to rise. Can these companies, as so many are now hoping, provide the solutions to end the mounting global environmental crisis? Absolutely, the CEOs of big business are telling us: the commitment to corporate social responsibility will ensure it happens voluntarily. Peter Dauvergne challenges this claim, arguing instead that corporations are still doing far more to destroy than protect our planet. Trusting big business to lead sustainability is, he cautions, unwise — perhaps even catastrophic. Planetary sustainability will require reining in the power of big business, starting now.
