George F. Will purports that the proper goals of statecraft, are justice, social cohesion, and national strength. Therefore, he urges the development of a "conservatism with a kindly face," capable of respecting private enterprise and at the same time espousing "an affirmative doctrine of the welfare state," which Will sees as "an embodiment of the wholesome ethic of common provision." Proper government involves the cultivation of good character in citizens. This is what is meant by statecraft as soulcraft.