The Transformational Consumer
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Author | : Tara-Nicholle Nelson |
Publisher | : Berrett-Koehler Publishers |
Total Pages | : 176 |
Release | : 2017-03 |
Genre | : Business & Economics |
ISBN | : 1626568847 |
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Author | : Tara-Nicholle Nelson |
Publisher | : Berrett-Koehler Publishers |
Total Pages | : 248 |
Release | : 2017-03-01 |
Genre | : Business & Economics |
ISBN | : 1626568855 |
The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
Author | : Tara-Nicholle Nelson |
Publisher | : |
Total Pages | : 404 |
Release | : 2017-03 |
Genre | : Business & Economics |
ISBN | : 9780369313720 |
Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these ''transformational consumers.''
Author | : Beverly Lemire |
Publisher | : Cambridge University Press |
Total Pages | : 399 |
Release | : 2018-01-11 |
Genre | : Business & Economics |
ISBN | : 0521192560 |
Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.
Author | : Steven Van Belleghem |
Publisher | : Kogan Page Publishers |
Total Pages | : 208 |
Release | : 2015-04-03 |
Genre | : Business & Economics |
ISBN | : 074947324X |
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Author | : Rama Bijapurkar |
Publisher | : John Wiley & Sons |
Total Pages | : 249 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 047082199X |
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author | : David Glen Mick |
Publisher | : Routledge |
Total Pages | : 768 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1848728522 |
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Author | : J. Frank Harrison III |
Publisher | : Greenleaf Book Group |
Total Pages | : 170 |
Release | : 2022-02-02 |
Genre | : Business & Economics |
ISBN | : 1626348456 |
Culture Is Everything A good leader builds and establishes a company culture people want to be a part of. A transformational leader elevates that, cultivating a culture in which everyone—throughout the organization—is empowered to use their talents to live and work at their best. As the chairman and CEO of Coca-Cola Consolidated, the largest Coca-Cola bottler in the United States, J. Frank Harrison III knows firsthand the importance of not only prioritizing culture but also living out and modeling the values that drive it. He believes every person in an organization matters and how they are led matters just as much. In The Transformation Factor: Leading Your Company for Good, for God, and for Growth, Harrison profiles his company and his own personal journey to show you the radical transformation and amazing ripple effects that come from a purpose-driven, people-focused culture and a leadership style that centers on serving others. With a company that employs over sixteen thousand people, Harrison understands that real culture transformation takes great effort, intention, and courage and also humility and generosity. His book is about teaching leaders how to engage in meaningful work with people, inspire a culture of genuine care, and mobilize everyone around a purpose that not only transcends the everyday work they do but also informs it. Harrison integrates faith with work and demonstrates a revolutionary approach to leadership, modeled after the heart of God. The Transformation Factor shows us what it takes to commit to and invest in people, helping them recognize their fullest potential, and how to transform any environment into a place of vitality, growth, and purpose. With clarity and honesty, Harrison speaks from his experience as a leader to offer us a new way to look at people, culture, business, and success.
Author | : Andreas Wenger |
Publisher | : Oxford Institute for Energy Studies |
Total Pages | : 408 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : |
Published for the Oxford Institute for Energy Studies
Author | : Eric Geiger |
Publisher | : B&H Publishing Group |
Total Pages | : 242 |
Release | : 2012-06 |
Genre | : Religion |
ISBN | : 1433678543 |
A broadly experienced trio of rising church leaders share substantive research on churches and individuals that will help readers foster a culture wherein people intentionally grow in their Christian faith.