The Teenage Market
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| Author | : Jeff Fromm |
| Publisher | : AMACOM |
| Total Pages | : 247 |
| Release | : 2018-03-26 |
| Genre | : Business & Economics |
| ISBN | : 0814439284 |
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
| Author | : |
| Publisher | : |
| Total Pages | : 72 |
| Release | : 1967-03-25 |
| Genre | : |
| ISBN | : |
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
| Author | : Susan Linn |
| Publisher | : Anchor |
| Total Pages | : 306 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 1400079993 |
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
| Author | : Patti M. Valkenburg |
| Publisher | : Yale University Press |
| Total Pages | : 341 |
| Release | : 2017-01-01 |
| Genre | : Psychology |
| ISBN | : 0300218877 |
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
| Author | : David Cody Weiss |
| Publisher | : Simon and Schuster |
| Total Pages | : 164 |
| Release | : 1997 |
| Genre | : Children's stories |
| ISBN | : 0671014331 |
Sabrina, the teenage witch goes to school.
| Author | : Stuart Hall |
| Publisher | : Psychology Press |
| Total Pages | : 288 |
| Release | : 1993 |
| Genre | : Social classes |
| ISBN | : 0415099161 |
This collection looks in detail at the wide range of youth subcultures from teds and skinheads to black rastafarians.
| Author | : R S N Pillai |
| Publisher | : S. Chand Publishing |
| Total Pages | : 605 |
| Release | : 2010-12 |
| Genre | : Business & Economics |
| ISBN | : 8121916976 |
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
| Author | : Howard S. Gitlow |
| Publisher | : Springer |
| Total Pages | : 413 |
| Release | : 2015-05-28 |
| Genre | : Business & Economics |
| ISBN | : 3319169343 |
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Sara Bragg |
| Publisher | : Springer |
| Total Pages | : 178 |
| Release | : 2014-02-06 |
| Genre | : Social Science |
| ISBN | : 1137008156 |
This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.
| Author | : Richard B. Freeman |
| Publisher | : University of Chicago Press |
| Total Pages | : 568 |
| Release | : 2007-12-01 |
| Genre | : Political Science |
| ISBN | : 0226261867 |
This volume brings together a massive body of much-needed research information on a problem of crucial importance to labor economists, policy makers, and society in general: unemployment among the young. The thirteen studies detail the ambiguity and inadequacy of our present standard statistics as applied to youth employment, point out the error in many commonly accepted views, and show that many critically important aspects of this problem are not adequately understood. These studies also supply a significant amount of raw data, furnish a platform for further research and theoretical work in labor economics, and direct attention to promising avenues for future programs.
