The Survey Playbook
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| Author | : Matthew V. Champagne, Ph.D. |
| Publisher | : Matthew V. Champagne |
| Total Pages | : 109 |
| Release | : 2014-05-16 |
| Genre | : Business & Economics |
| ISBN | : |
Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guide for those who want to create a successful survey and an entertaining explanation of bad survey practices for those who fill out surveys. If you are responsible for creating surveys for customers, students, members, or employees, or you are simply interested in why surveys are so annoying and poorly-written, read on! The Survey Playbook answers these questions: • How do we increase our response rates? • Are we asking the “right” questions? • Is our survey too long? • What are the best incentives? • Why are our survey results ambiguous? • Why don’t our customers provide useful comments? • People have survey fatigue - what options do we have? This book is written for: • Those who create surveys for customers, students, members, employees, alumni, or prospects • Do-it-yourself’ers who use SurveyMonkey or other web-based survey tools • Evaluation Committee members responsible for improving their course evaluation forms • Tradeshow organizers who gather feedback from exhibitors and attendees • College Administrators who interpret and act on faculty evaluation results • Customer Retention Specialist or others dedicated to engaging and keeping customers • Directors of Training responsible for instructor evaluations • Marketing Researchers who have heard conflicting messages about the usefulness of surveys • Those using web-based or paper-based surveys for accreditation and evaluation purposes • Those who get annoyed when wasting their time filling out poorly constructed surveys WHAT THE EXPERTS SAY: "I teach research methods and applied measurement and have developed survey instruments for many organizations. I am impressed at the quality and accuracy of the advice and instruction given in The Survey Playbook. A similar course at my university would cost you $900 and take 15 weeks to complete. I enthusiastically recommend this volume and plan to start using this book in my courses." - Jeffrey Nicholas, Ph.D. "There are ridiculously expensive workshops that are far less informative and useful than this easy-to-read gem." - Stephen Schepman, MBA, Ph.D.
| Author | : Matthew V. Champagne, Ph.d. |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 120 |
| Release | : 2014-04-30 |
| Genre | : Public opinion polls |
| ISBN | : 9781499202168 |
Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guide for those who want to create a successful survey and an entertaining explanation of bad survey practices for those who fill out surveys. If you are responsible for creating surveys for customers, students, members, or employees, or you are simply interested in why surveys are so annoying and poorly-written, read on! The Survey Playbook answers these questions: How do we increase our response rates? Are we asking the "right" questions? Is our survey too long? What are the best incentives? Why are our survey results ambiguous? Why don't our customers provide useful comments? People have survey fatigue - what options do we have? This book is written for: Those who create surveys for customers, students, members, employees, alumni, or prospects Do-it-yourself'ers who use SurveyMonkey or other web-based survey tools Evaluation Committee members responsible for improving their course evaluation forms Tradeshow organizers who gather feedback from exhibitors and attendees College Administrators who interpret and act on faculty evaluation results Customer Retention Specialist or others dedicated to engaging and keeping customers Directors of Training responsible for instructor evaluations Marketing Researchers who have heard conflicting messages about the usefulness of surveys Those using web-based or paper-based surveys for accreditation and evaluation purposes Those who get annoyed when wasting their time filling out poorly constructed surveys WHAT THE EXPERTS SAY: "I teach research methods and applied measurement and have developed survey instruments for many organizations. I am impressed at the quality and accuracy of the advice and instruction given in The Survey Playbook. A similar course at my university would cost you $900 and take 15 weeks to complete. I enthusiastically recommend this volume and plan to start using this book in my courses." - Jeffrey Nicholas, Ph.D. "There are ridiculously expensive workshops that are far less informative and useful than this easy-to-read gem." - Stephen Schepman, MBA, Ph.D."
| Author | : Caroline Jarrett |
| Publisher | : Rosenfeld Media |
| Total Pages | : 349 |
| Release | : 2021-08-17 |
| Genre | : Computers |
| ISBN | : 1933820837 |
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
| Author | : Dan Olsen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 336 |
| Release | : 2015-05-21 |
| Genre | : Business & Economics |
| ISBN | : 1118961021 |
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
| Author | : Jim Kalbach |
| Publisher | : Rosenfeld Media |
| Total Pages | : 241 |
| Release | : 2020-04-07 |
| Genre | : Design |
| ISBN | : 1933820527 |
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
| Author | : Ken Coleman |
| Publisher | : Ramsey Press |
| Total Pages | : 272 |
| Release | : 2021-11-09 |
| Genre | : Business & Economics |
| ISBN | : 1942121547 |
Work isn't supposed to be a four-letter word! Does the work you do matter to you? Are you unsure what you want to do for a living? Are you in the right place but looking to advance? No matter where you are in your career, you were born to do work you love. National bestselling author and career expert Ken Coleman was stuck in an unfulfilling career until he realized he didn’t have to be. In his latest book, he draws on what he learned from his own ten-year journey as well as from coaching thousands of others to walk you through the seven stages to discovering and doing meaningful work. Relevant to any job or industry, you’ll learn step-by-step how to: Get Clear on the work you were uniquely made to do and why. Get Qualified to do the work you were created for. Get Connected with the right people who can open the doors to your dream. Get Started by overcoming the emotions and mistakes that often hold people back. Get Promoted by developing winning habits and traits. Get Your Dream Job by doing work you love and accomplishing results that matter to you. Give Yourself Away by expanding the dream to leave a legacy. This is your moment. You are needed, and you were made to contribute. It’s time to exit the daily grind and use your talents to start living your dream once and for all.
| Author | : Pamela L. Alreck |
| Publisher | : McGraw-Hill |
| Total Pages | : 0 |
| Release | : 1995 |
| Genre | : Social surveys |
| ISBN | : 9780786303588 |
Information is a vitally important asset for today's organizations--often even more important than financial, technical, or human resources. Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. Without technical buzzwords or statistical jargon, this book provides the methods and guidelines for conducting practical, economical surveys from start to finish.
| Author | : Christof Wolf |
| Publisher | : SAGE |
| Total Pages | : 1065 |
| Release | : 2016-07-11 |
| Genre | : Social Science |
| ISBN | : 1473959047 |
Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
| Author | : Ram Charan |
| Publisher | : Harvard Business Press |
| Total Pages | : 186 |
| Release | : 2018-03-06 |
| Genre | : Business & Economics |
| ISBN | : 1633691195 |
Radical Advice for Reinventing Talent--and HR Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people are managed. As work and organizations have become more fluid--and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment--companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent--for today's agile, digital, analytical, technologically driven strategic environment--and for creating the HR function that business needs. Filled with examples of forward-thinking companies that have adopted radical new approaches to talent (such as ADP, Amgen, BlackRock, Blackstone, Haier, ING, Marsh, Tata Communications, Telenor, and Volvo), as well as the juggernauts and the startups of Silicon Valley, this book shows leaders how to bring the rigor that they apply to financial capital to their human capital--elevating HR to the same level as finance in their organizations. Providing deep, expert insight and advice for what needs to change and how to change it, this is the definitive book for reimagining and creating a talent-driven organization that wins.
| Author | : Sydney Finkelstein |
| Publisher | : Penguin |
| Total Pages | : 321 |
| Release | : 2019-02-05 |
| Genre | : Business & Economics |
| ISBN | : 052554013X |
The companion workbook to Dartmouth professor Sydney Finkelstein's acclaimed Superbosses: How Exceptional Leaders Master the Flow of Talent. Superbosses explained how industry legends like football coach Bill Walsh, television executive Lorne Michaels, restaurateur Alice Waters, and fashion pioneer Ralph Lauren find, nurture, and lead employees. Now, The Superbosses Playbook shows readers how to apply the tactics of these "superbosses" in their own organizations. The Superbosses Playbook features assessments, case studies, and exercises designed to help anyone recruit talent, lead performance, inspire teams, and even part with great people like a true superboss. For instance, Finkelstein includes assessments of your superboss score and templates for interviewing and evaluating new hires. This workbook will help you learn and apply the secrets of iconic business leaders.
