The Survey of Public Library Reputation Management & Public Relations Practices 01/2014

The Survey of Public Library Reputation Management & Public Relations Practices 01/2014
Author: Primary Research Group
Publisher: Primary Research Group Inc
Total Pages: 114
Release: 2014
Genre: Language Arts & Disciplines
ISBN: 1574402722

This report looks closely at how public libraries monitor and asses their public reputations and market their services to the broader public. The study looks closely at how public libraries study and assess their reputation with their constituency reach out to them in the library, over the internet, and through all the means available to them. The study presents detailed quantitative data on public library spending on public relations, as well as their use of internet sites and tools such as Facebook, Twitter, Pinterest, YouTube and other sites to engage their audience. The study also presents its findings on a communications and website strategy and traditional means of reaching out such as children’s storytelling, theatrical and musical events, library newsletters, library friends’ groups, book sales, contests and other means of reaching out and engaging the public. In addition, the report presents detailed data and commentary on library use of focus groups and surveys. Data in the report is broken out by size of library budget, size of service area, per capita income of service area and other criteria.

Public Relations Management in Africa Volume 1

Public Relations Management in Africa Volume 1
Author: Albert A. Anani-Bossman
Publisher: Springer Nature
Total Pages: 282
Release: 2023-07-12
Genre: Social Science
ISBN: 3031267044

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

The Light and Dark Sides of Star Wars

The Light and Dark Sides of Star Wars
Author: S. Serhat Serter
Publisher: Cambridge Scholars Publishing
Total Pages: 240
Release: 2021-07-12
Genre: Performing Arts
ISBN: 1527572196

This book brings together various different analyses of the Star Wars movies, each of which approaches the films from a different point of view, such as history, music, advertisement, new media, ideology, economics, politics, and narration. The book will appeal to various audiences, from high school students to academicians, and from university students to fans of the Star Wars franchise.

Sport Public Relations

Sport Public Relations
Author: G. Clayton Stoldt
Publisher: Human Kinetics Publishers
Total Pages: 289
Release: 2021
Genre: Business & Economics
ISBN: 1492589381

"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--

The Handbook of Public Sector Communication

The Handbook of Public Sector Communication
Author: Vilma Luoma-aho
Publisher: John Wiley & Sons
Total Pages: 665
Release: 2020-02-07
Genre: Language Arts & Disciplines
ISBN: 1119263174

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Handbook of Research on Emerging Trends and Technologies in Librarianship

Handbook of Research on Emerging Trends and Technologies in Librarianship
Author: Ekoja, Innocent Isa
Publisher: IGI Global
Total Pages: 430
Release: 2022-01-07
Genre: Language Arts & Disciplines
ISBN: 1799890961

A fundamental dynamism of the library is its continuous adoption of trending technologies and innovations for enhanced service delivery. To meet the needs of library users in the Fourth Industrial Revolution, an era characterized by digital revolution, knowledge economy, globalization, and information explosion, libraries have embraced innovations and novel technologies such as artificial intelligence, blockchain, social mediation tools, and the internet of things (IoT). The Handbook of Research on Emerging Trends and Technologies in Librarianship documents current research findings and theoretical studies focused on innovations and technologies used in contemporary libraries. This book provides relevant models, theoretical frameworks, the latest empirical research findings, and sound theoretical research regarding the use of novel technologies in libraries. Covering topics such as digital competitive advantage, smart governance, and social media, this book is an excellent resource for librarians, archivists, library associations and committees, researchers, academicians, students, faculty of higher education, computer scientists, programmers, and professionals.

Information Services to Diverse Populations

Information Services to Diverse Populations
Author: Nicole A. Cooke
Publisher: Bloomsbury Publishing USA
Total Pages: 185
Release: 2016-12-12
Genre: Language Arts & Disciplines
ISBN: 144083461X

Filling a gap in the existing library and information science literature, this book consolidates recent research and best practices to address the need for diversity and social justice in the training and education of LIS professionals. The development of cultural competency skills and social awareness benefits LIS students, their future employers, and the library profession at large—not to mention library customers and society as a whole. This textbook and comprehensive resource introduces students to the contexts and situations that promote the development of empathy and build cultural competence, examines the research in the areas of diversity and social justice in librarianship, explains how social responsibility is a foundational value of librarianship, and identifies potential employment and networking opportunities related to diversity and social justice in librarianship. A valuable book for students in graduate library and information science programs as well as LIS practitioners and researchers interested in knowing more about the topic of diversity in the profession, Information Services to Diverse Populations: Developing Culturally Competent Library Professionals addresses the political, social, economic, and technological divides among library patrons, covers transformative library services, and discusses outreach and services to diverse populations as well as how to evaluate such services, among many other topics. Appendices containing suggestions for exercises and assignments as well as lists of related library organizations and readings in related literature provide readers with additional resources.

Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy

Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy
Author: Joy E. Akahome
Publisher: AOSIS
Total Pages: 115
Release: 2016-12-31
Genre: Business & Economics
ISBN: 1928396178

Cape Town, South Africa, 7 Sept. 2016 – 8 Sept. 2016. Theme: Sustainable economies in the information economy. Purpose: To share the quality academic papers presented at the International Conference on Business and Management Dynamics (ICBMD) held from 7 to 8 September 2016 at African Pride Crystal Hotel and Spa in Cape Town. As grey literature, the proceedings are the contributions made by researchers at the conference and are considered the written record of the work that was presented to fellow conference delegates. Methodology: The methodology used varies from researcher to researcher but are suitable for the studies conducted. Thus, on the one hand, studies that were subjective in nature used the interpretive paradigm, where the qualitative approach adopted made used of the interview method to collect data. On the other hand, studies that were objectively inclined adopted the positivist philosophy and used survey questionnaires to collect data. However, there were some academic papers which used mixed methodology because of the nature of the study. Whatever methodology used adhered to the ethos of the philosophies underpinning the methodology. Contribution made to scholarship: The articles come from individual researchers and each article in the proceedings is unique. Mostly, there is no general argument leading from one contribution to the next. However, it is interesting to note that in the area of economic performance it was evident that real exchange rate and net foreign direct investment contribute more towards innovations in economic growth. With regard to human capital development, papers presented evidence that there exists a definite need to explore the phenomenon of personal branding as limited scientific academic research has been done within the field of personal branding or on elements of the topic. Thus, the outcome argues that personal branding has an influence on leadership style which in turn impacts on organisational performance and related hygiene factors. Furthermore, it was demonstrated that current methods or strategies for enforcing institutionalisation of knowledge sharing within an organisation have not been successful, and, as such, new strategies are needed to reinforce efforts to nurture and invigorate the institutionalisation of knowledge sharing within an organisation. With regard to technology and big data impact on organisational performance, it was evident that system performance, memory consumption and CPU utilisation can be used as criteria to compare and evaluate big data technologies to improve organisational performance. Most of the articles’ contribution reemphasised technology education and training as a means of digitising business and improving effectiveness. Target audience: The target readership is academic researchers and business leaders who require access to the latest developments in the fields of economics, information management, business, education, development studies, social sciences and technology. It is also for policymakers and other stakeholders who need a better understanding of the impact of new developments on existing policies and regulations for their review or amendment.

Strategic Corporate Communication in the Digital Age

Strategic Corporate Communication in the Digital Age
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Total Pages: 206
Release: 2021-02-19
Genre: Business & Economics
ISBN: 1800712669

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.