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| Release | : 2017 |
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Although digital governance teams and Digital Centers of Excellence are becoming common oversight structures, most do not yet have fully optimized, managed, and resourced processes and programs to manage new and growing types of digital and social media risks.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Deborah Gonzalez |
| Publisher | : Butterworth-Heinemann |
| Total Pages | : 287 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 0124200605 |
In recent years, building a corporate online presence has become nonnegotiable for businesses, as consumers expect to connect with them in as many ways as possible. There are benefits to companies that use online technology, but there are risks as well. Managing Online Risk presents the tools and resources needed to better understand the security and reputational risks of online and digital activity, and how to mitigate those risks to minimize potential losses. Managing Online Risk highlights security and risk management best practices that address concerns such as data collection and storage, liability, recruitment, employee communications, compliance violations, security of devices (in contexts like mobile, apps, and cloud computing), and more. Additionally, this book offers a companion website that was developed in parallel with the book and includes the latest updates and resources for topics covered in the book. Explores the risks associated with online and digital activity and covers the latest technologies, such as social media and mobile devices Includes interviews with risk management experts and company executives, case studies, checklists, and policy samples A website with related content and updates (including video) is also available
| Author | : Susan Grantham |
| Publisher | : Routledge |
| Total Pages | : 199 |
| Release | : 2021-09-14 |
| Genre | : Business & Economics |
| ISBN | : 1000440877 |
Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
| Author | : Peter R. Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 142 |
| Release | : 2011-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1118063716 |
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
| Author | : Phil Mennie |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 232 |
| Release | : 2015-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0749474580 |
Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
| Author | : Molly K. Land |
| Publisher | : Cambridge University Press |
| Total Pages | : 333 |
| Release | : 2018-04-19 |
| Genre | : Computers |
| ISBN | : 1107179637 |
Provides a roadmap for understanding the relationship between technology and human rights law and practice. This title is also available as Open Access.
| Author | : Asian Development Bank |
| Publisher | : Asian Development Bank |
| Total Pages | : 330 |
| Release | : 2023-12-01 |
| Genre | : Computers |
| ISBN | : 929270558X |
This publication analyzes the risks of digital transformation and shows how context-aware and integrated risk management can advance the digitally resilient development projects needed to build a more sustainable and equitable future. The publication outlines ADB’s digital risk assessment tools, looks at the role of development partners, and considers issues including cybersecurity, third-party digital risk management, and the ethical risks of artificial intelligence. Explaining why many digital transformations fall short, it shows why digital risk management is an evolutionary process that involves anticipating risk, safeguarding operations, and bridging gaps to better integrate digital technology into development programs.
| Author | : Aleksej Heinze |
| Publisher | : Routledge |
| Total Pages | : 340 |
| Release | : 2016-11-18 |
| Genre | : Business & Economics |
| ISBN | : 1317422112 |
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
| Author | : Camille Capelle |
| Publisher | : John Wiley & Sons |
| Total Pages | : 242 |
| Release | : 2022-01-26 |
| Genre | : Computers |
| ISBN | : 1786307448 |
The concept of digital risk, which has become ubiquitous in the media, sustains a number of myths and beliefs about the digital world. This book explores the opposite view of these ideologies by focusing on digital risks as perceived by actors in their respective contexts. Perceptions and Analysis of Digital Risks identifies the different types of risks that concern actors and actually impact their daily lives, within education or various socio-professional environments. It provides an analysis of the strategies used by the latter to deal with these risks as they conduct their activities; thus making it possible to characterize the digital cultures and, more broadly, the informational cultures at work. This book offers many avenues for action in terms of educating the younger generations, training teachers and leaders, and mediating risks.
