The Social Media Marketing Blueprint For Lawyers
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| Author | : Anthony Marrone |
| Publisher | : Bookbaby |
| Total Pages | : 0 |
| Release | : 2016-10-20 |
| Genre | : Law |
| ISBN | : 9781483579603 |
Have you ever wanted to get started using social media to market your law practice but didn't know where to begin? Facebook, LinkedIn, Twitter, Instagram, Snapchat? It can be overwhelming to contemplate putting content on all of these platforms. With The Social Media Marketing Blueprint for Lawyers, approaching social media is simplified and broken down into practical, actionable steps you can take to implement social media marketing in your firm today.
| Author | : Carolyn Elefant |
| Publisher | : American Bar Association |
| Total Pages | : 254 |
| Release | : 2010 |
| Genre | : Internet in legal services |
| ISBN | : 9781604429206 |
Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.
| Author | : Margaret Grisdela |
| Publisher | : Rj Communications |
| Total Pages | : 176 |
| Release | : 2011-05-01 |
| Genre | : Business & Economics |
| ISBN | : 9780979567414 |
Courting Your Clients is a legal marketing book that provides a rainmaking roadmap for lawyers at any point in their career. Attorneys will discover what works and what to avoid in building the right marketing programs for their law firm practice. Powerful business development techniques are described in detail, including how to generate new revenues quickly by marketing to current and past clients; how to build a strategic referral network; how to implement Internet marketing techniques for lead generation; and how to create high visibility speaking and publishing opportunities that attract qualified prospects. A sample attorney marketing plan is included as part of this fact-filled book.
| Author | : Gregory H. Siskind |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 2017 |
| Genre | : Law |
| ISBN | : 9781634257374 |
Transform your website, e-mail, social media, and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer's Guide to Marketing on the Internet, Fourth Edition. Look inside to learn about: -Internet marketing strategies and how to build your own plan -Content marketing that targets and speaks to your desired audiences -Today's websites--from "must do..." to "definitely don't..." -The Ten Foundational Best Practices for law firm websites -The latest survey of the AmLaw Global 50 websites -Today's technologies and platforms -Website timelines, budgets, hosting, and contracts -Announcing, growing, and promoting your website -Mobile sites--so critical today! -Social media ins and outs -E-mail marketing -Multimedia content including videos, podcasts, and webinars -Search engine optimization (SEO) -Website vendors and other consultants -Analytics and measuring your ROI -The ethics of client development using technology and the Internet
| Author | : Kim Tasso |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Business & Economics |
| ISBN | : 9781787422360 |
This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers - irrespective of industry sector, firm size or client base - can successfully integrate social media into their marketing, business development and client relationship management programmes. Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used - enabling lawyers to make an informed choice. As well as featuring practical advice for setting up and using social media as an integral part of a lawyer's business development activity, this report also offers guidance on: * how to write great blogs and social media posts; and * how to integrate social media into a structured content management plan that supports business development objectives. The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm's business development programmes. In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media.
| Author | : Glen Gilmore |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 273 |
| Release | : 2014-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0071799613 |
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
| Author | : Steven Long |
| Publisher | : |
| Total Pages | : 266 |
| Release | : 2021-07-05 |
| Genre | : |
| ISBN | : 9781736752524 |
In a world full of opportunity - and competition - how will your law firm stand out from the crowd? Word of mouth referrals can take you a long way, but a strong digital marketing plan can take you farther. Whether you're looking to shoulder some (or all) of your law firm's marketing or are simply looking to gain a little knowledge so you don't fall prey to someone looking to take advantage of your firm under the guise of giving you the world, this book can help shed light on the nuances of legal marketing. With over a decade of experience in providing legal marketing, Steven Long partners with bestselling author Jessica Ainsworth to dispute several myths head on and to provide a blueprint of sorts for approaching legal marketing. Whether you use this book as a DIY starter tool or to filter out unscrupulous marketing agencies looking to prey upon you, there is something here for every attorney or legal marketer. Here's what you can expect to learn in Legal Marketing Straight Talk Presents Solving the Puzzle: Online Marketing for Attorneys: - What is a Solid Blueprint for Your Law Firm Marketing - How to Define Your Target Audience - Understanding Law Firm Websites - SEO Basics with DIY examples - How to Create Effective Content - Social Media Do's and Don'ts for Lawyers - The In's and Out's of Advertising - PLUS: Tons of Bonus Content to Boost Your Marketing Efforts!! Get your copy of Legal Marketing Straight Talk Presents Solving the Puzzle: Online Marketing for Attorneys today!
| Author | : Kathryn L. Ossian |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2019 |
| Genre | : Information technology |
| ISBN | : 9781402420214 |
| Author | : Michele Ruiz |
| Publisher | : |
| Total Pages | : 184 |
| Release | : 2016-01-18 |
| Genre | : |
| ISBN | : 9780692604281 |
To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media
| Author | : Michelle Golden |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2010-11-17 |
| Genre | : Business & Economics |
| ISBN | : 0470933917 |
Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
