Auditing Social Media

Auditing Social Media
Author: Peter R. Scott
Publisher: John Wiley & Sons
Total Pages: 142
Release: 2011-02-25
Genre: Business & Economics
ISBN: 1118063716

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

Consumer Education (RLE Consumer Behaviour)

Consumer Education (RLE Consumer Behaviour)
Author: Marion Giordan
Publisher: Routledge
Total Pages: 92
Release: 2014-11-27
Genre: Business & Economics
ISBN: 1317558448

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.

The Solidarity Economy

The Solidarity Economy
Author: Tehila Sasson
Publisher: Princeton University Press
Total Pages: 320
Release: 2024-05-28
Genre: Business & Economics
ISBN: 0691250383

The untold story of the role of humanitarian NGOs in building the neoliberal order after empire After India gained independence in 1947, Britain reinvented its role in the global economy through nongovernmental aid organizations. Utilizing existing imperial networks and colonial bureaucracy, the nonprofit sector sought an ethical capitalism, one that would equalize relationships between British consumers and Third World producers as the age of empire was ending. The Solidarity Economy examines the role of nonstate actors in the major transformations of the world economy in the postwar era, showing how British NGOs charted a path to neoliberalism in their pursuit of ethical markets. Between the 1950s and 1990s, nonprofits sought to establish an alternative to Keynesianism through their welfare and development programs. Encouraging the fair trade of commodities and goods through microfinance, consumer boycotts, and corporate social responsibility, these programs emphasized decentralization, privatization, and entrepreneurship. Tehila Sasson tells the stories of the activists, economists, politicians, and businessmen who reimagined the marketplace as a workshop for global reform. She reveals how their ideas, though commonly associated with conservative neoliberal policies, were part of a nonprofit-driven endeavor by the liberal left to envision markets as autonomous and humanizing spaces, facilitating ethical relationships beyond the impersonal realm of the state. Drawing on dozens of newly available repositories from nongovernmental, international, national, and business archives, The Solidarity Economy reconstructs the political economy of these markets—from handicrafts and sugar to tea and coffee—shedding critical light on the postimperial origins of neoliberalism.

Corporate Social Performance: A Stakeholder Approach

Corporate Social Performance: A Stakeholder Approach
Author: Stuart Cooper
Publisher: Routledge
Total Pages: 176
Release: 2017-07-05
Genre: Business & Economics
ISBN: 1351948431

Corporate social performance has come of age. In a business environment characterized by its perpetual state of flux, the ability to recognize and react to global forces becomes paramount. The fallout of such rapid change - the fast-paced developments in communications and technology, the continual change to global markets, shifting demographics, the homogenization of personal values - have all contributed to the widespread new interest in issues such as ecology and environment, human rights and diversity, health and well-being, and communities. All of these issues are now potential liabilities for companies, and are very much back on the agenda for business. Once regarded as peripheral management concerns, they are now recognized as hard to predict and hard for business to deal with when they go wrong. This book offers an insight into how corporate social performance can be measured and why this is an important aspect of corporate social responsibility. Using detailed case studies, it provides readers with the foundations for understanding and applying corporate social performance, providing a stakeholder framework by which corporate social performance can be measured, alongside a detailed consideration of the value of different stakeholder measures. The book also applies this framework to new social accounting standards, enabling the reader to consider the validity and appropriateness of these standards. The increasingly important role of the internet for corporate social reporting is also considered.

Consumerism in Twentieth-Century Britain

Consumerism in Twentieth-Century Britain
Author: Matthew Hilton
Publisher: Cambridge University Press
Total Pages: 404
Release: 2003-11-13
Genre: Business & Economics
ISBN: 9780521538534

This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.

Business Ethics

Business Ethics
Author: Alan R. Malachowski
Publisher: Taylor & Francis
Total Pages: 352
Release: 2001
Genre: Business & Economics
ISBN: 9780415184625

Accounting From the Outside (RLE Accounting)

Accounting From the Outside (RLE Accounting)
Author: Tony Hopwood
Publisher: Routledge
Total Pages: 646
Release: 2013-11-26
Genre: Business & Economics
ISBN: 1134707584

The 43 papers in this collection, originally published from 1972 to 1987 delve into accounting, observing and exploring its functioning. They construct a basis for interrogating it in use and indeed they attempt to account for accounting. The author seeks to understand accounting, to appreciate what it is, what it does and how it does it, examining it from without rather than from within.