The Small Business Guide To Apps
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| Author | : Dave Howell |
| Publisher | : Harriman House Limited |
| Total Pages | : 86 |
| Release | : 2011-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1908003103 |
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
| Author | : Sheena Allen |
| Publisher | : |
| Total Pages | : 80 |
| Release | : 2017-02-08 |
| Genre | : Mobile apps |
| ISBN | : 9780998716602 |
The Starting Guide is a three part book that is based around the life and knowledge of entrepreneur, Sheena Allen. Part 1 is about the personal journey of Sheena Allen. Part 2 is a guide on how to develop an app with no coding skills. Part 3 is business 101 tips about mentors, networking, etc.
| Author | : |
| Publisher | : Erika Blanchard |
| Total Pages | : 396 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Greg Simpson |
| Publisher | : Harriman House Limited |
| Total Pages | : 71 |
| Release | : 2012-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1908003332 |
Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days. - Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story. - Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketing strategy. - Unlock the secrets of the professionals by spending a day in both camps - the journalist and the PR consultant. - Find out what it takes to give your story the edge above the hundreds of others competing for attention. - Listen in on a PR consultant's meeting with a key client so that you can understand the processes that are put in place and the strategies that are debated between client and consultant to ensure that every opportunity is flushed out, examined and maximised. - Hear case studies from small businesses that share the highs and lows of their own public relations campaigns so that you do not make the same mistakes. Let the author, who has over a decade of experience in running PR campaigns for everyone from multinational PLCs to not for profit organisations and start-up businesses, guide you through the same process that he uses to create professional and hugely effective PR campaigns. Learn how to create a PR campaign that delivers measurable, strategic results for your business and that allows you to refine and improve it every time you return to it. Create a PR strategy that evolves with your business and fits in with the way you work. Learn how to delegate tasks to individuals within your own team and what to outsource to the professionals. Discover how to get your story to stand out from the crowd through the use of clever photography - begin to 'think in pictures' as you learn how to become an asset to your target media. Set measurable goals and begin to evaluate the success of your campaign right from the beginning, arming yourself with information on what works or your business and what approach works best for you as the new head of PR in your business. Have fun! PR offers a huge variety of ways for you to communicate with your target audience. Discover inspirational ideas that will have you raring to go with your own PR campaign and all in the space of ten hours.
| Author | : Editors Of Perseus Publishing |
| Publisher | : Basic Books |
| Total Pages | : 0 |
| Release | : 2004-01-08 |
| Genre | : Business & Economics |
| ISBN | : 9780738209135 |
In the United States, over 1.7 million startups were registered in 2001. The dream of owning, launching, and managing your own business is alive and well. With so many details to address and challenges and obstacles to overcome, where can entrepreneurs turn to find solid, authoritative, and up-to-date information? The Entrepreneur's Bible is one-stop shopping for anyone thinking of taking the entrepreneurial plunge or looking to grow an already established business. Expanding upon the dynamic database developed for Business: The Ultimate Resource, The Entrepreneur's Bible includes a wealth of insightful tools and information, and success stories and interviews from entrepreneurs who have experienced the joys and frustrations of business ownership firsthand. Covering all aspects of business creation and growth-from planning to launching to managing to growing-The Entrepreneur's Bible will be an essential resource for business owners, whether you're a company of 1 or 1000.
| Author | : Chad Brooks |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 201 |
| Release | : 2014-01-07 |
| Genre | : Business & Economics |
| ISBN | : 149300686X |
With the app market exploding, app designers will need a solid how-to guide to help them start their home-based business. This book will guide the reader through all the steps from design to marketing.
| Author | : Bill Furlong |
| Publisher | : |
| Total Pages | : 192 |
| Release | : 2019-05-14 |
| Genre | : |
| ISBN | : 9781944027278 |
Are you exhausted and overwhelmed from running your small business? Discover app-based strategies to simplify your day-to-day operations. Are you an entrepreneur short on time and resources? Is the Struggle to streamline your workflow hitting your bottom line hard? As the Founder and CEO of SquareStack and Owner of several small businesses, Bill Furlong built his career by helping small and mid-sized businesses modernize their technology workflow and maximize profitability. Now he's here to show how to future-proof your business. Appify Your Business is your guide for finding and employing cloud tech solutions customized to your unique endeavor. Through real-world examples and practical steps, this book helps you take the uncertainty out of your app adaptation for a stress-free, profitable tomorrow.
| Author | : Cheryl Paulsen |
| Publisher | : BalboaPress |
| Total Pages | : 90 |
| Release | : 2012-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1452553726 |
Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; thats the largest product launch in history. A platform shift took place in 2011for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devicesand using mobile appsthan the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, youll find a wealth of information and step-by-step guidance to move you toward the essential launch of your businesss mobile app. Ive also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today. Raymond Aaron, author of Double Your Income Doing What You Love
| Author | : Craig M. Jamieson |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 219 |
| Release | : 2014-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1783001216 |
If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you need for success
| Author | : Barbara Findlay Schenck |
| Publisher | : John Wiley & Sons |
| Total Pages | : 386 |
| Release | : 2011-03-04 |
| Genre | : Business & Economics |
| ISBN | : 1118054458 |
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
