The Selection Of Advertising Media
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The Media Handbook
Author | : Helen Katz |
Publisher | : Routledge |
Total Pages | : 236 |
Release | : 2019-05-03 |
Genre | : Business & Economics |
ISBN | : 042978564X |
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
The Selection of Advertising Media
Author | : John Waller Hobson |
Publisher | : |
Total Pages | : 240 |
Release | : 1968 |
Genre | : Advertising |
ISBN | : |
The Selection of Advertising Media
Author | : John Waller Hobson |
Publisher | : |
Total Pages | : 217 |
Release | : 1959 |
Genre | : Advertising |
ISBN | : |
The Media Handbook
Author | : Helen Katz |
Publisher | : Routledge |
Total Pages | : 239 |
Release | : 2010-07-29 |
Genre | : Business & Economics |
ISBN | : 1135194548 |
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
The Selection of Advertising Media
Author | : John Waller Hobson |
Publisher | : |
Total Pages | : 217 |
Release | : 1961 |
Genre | : Advertising |
ISBN | : |
Advertising Media
Author | : Lyndon Osmond Brown |
Publisher | : |
Total Pages | : 416 |
Release | : 1957 |
Genre | : Advertising |
ISBN | : |
The Media Handbook
Author | : Helen E. Katz |
Publisher | : |
Total Pages | : 0 |
Release | : 2019 |
Genre | : Advertising media planning |
ISBN | : 9781138352636 |
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.