From Art to Marketing

From Art to Marketing
Author: Marta Massi
Publisher: Springer Nature
Total Pages: 155
Release: 2023-03-09
Genre: Business & Economics
ISBN: 303017008X

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

A Dictionary of Literary Terms and Literary Theory

A Dictionary of Literary Terms and Literary Theory
Author: J. A. Cuddon
Publisher: John Wiley & Sons
Total Pages: 899
Release: 2012-11-07
Genre: Literary Criticism
ISBN: 1118326008

With new entries and sensitive edits, this fifth edition places J.A. Cuddon’s indispensable dictionary firmly in the 21st Century. Written in a clear and highly readable style Comprehensive historical coverage extending from ancient times to the present day Broad intellectual and cultural range Expands on the previous edition to incorporate the most recent literary terminology New material is particularly focused in areas such as gender studies and queer theory, post-colonial theory, post-structuralism, post-modernism, narrative theory, and cultural studies. Existing entries have been edited to ensure that topics receive balanced treatment

Notes on a Foreign Country

Notes on a Foreign Country
Author: Suzy Hansen
Publisher: Macmillan + ORM
Total Pages: 316
Release: 2017-08-15
Genre: Biography & Autobiography
ISBN: 0374712441

Winner of the Overseas Press Club of America's Cornelius Ryan Award • Finalist for the Pulitzer Prize in Nonfiction A New York Times Book Review Notable Book • Named a Best Book of the Year by New York Magazine and The Progressive "A deeply honest and brave portrait of of an individual sensibility reckoning with her country's violent role in the world." —Hisham Matar, The New York Times Book Review In the wake of the September 11 attacks and the U.S.-led invasion of Iraq, Suzy Hansen, who grew up in an insular conservative town in New Jersey, was enjoying early success as a journalist for a high-profile New York newspaper. Increasingly, though, the disconnect between the chaos of world events and the response at home took on pressing urgency for her. Seeking to understand the Muslim world that had been reduced to scaremongering headlines, she moved to Istanbul. Hansen arrived in Istanbul with romantic ideas about a mythical city perched between East and West, and with a naïve sense of the Islamic world beyond. Over the course of her many years of living in Turkey and traveling in Greece, Egypt, Afghanistan, and Iran, she learned a great deal about these countries and their cultures and histories and politics. But the greatest, most unsettling surprise would be what she learned about her own country—and herself, an American abroad in the era of American decline. It would take leaving her home to discover what she came to think of as the two Americas: the country and its people, and the experience of American power around the world. She came to understand that anti-Americanism is not a violent pathology. It is, Hansen writes, “a broken heart . . . A one-hundred-year-old relationship.” Blending memoir, journalism, and history, and deeply attuned to the voices of those she met on her travels, Notes on a Foreign Country is a moving reflection on America’s place in the world. It is a powerful journey of self-discovery and revelation—a profound reckoning with what it means to be American in a moment of grave national and global turmoil.

Songs of Innocence

Songs of Innocence
Author: William Blake
Publisher:
Total Pages: 35
Release: 1789
Genre: Illumination of books and manuscripts
ISBN:

WHEN—Questions for Catholicism

WHEN—Questions for Catholicism
Author: Michael J. Tkacik
Publisher: Wipf and Stock Publishers
Total Pages: 137
Release: 2022-07-01
Genre: Religion
ISBN: 1666799343

Jesus calls the church to be a sacrament to the world. Sadly, many women, LGBTQ persons, people of other faiths, and lay persons experience suffering due to certain words and actions of the Catholic Church. At times, the language and practices of the church leave some people feeling as if their voices have been silenced, their roles limited, and their vocations impeded. Some often feel underappreciated and disrespected. This work explores a vision for the future church which faces these challenges and illuminates possible solutions. Every person has gifts given by God for the building up of the church. Through a thorough exploration of biblical and church teachings, alternative views of these issues provide a path to inclusion for all. This book is intended to bring comfort, hope, and healing to those who have been marginalized. It also offers a map for the church as it journeys to be more of what Christ calls it to be. In a manner faithful to the gospel, reforms for the church are considered that open it to what the Spirit might be saying. When is the time for all persons to be valued, welcomed, empowered, and respected? Now.

Innocence and Loss

Innocence and Loss
Author: Cristina Alsina Rísquez
Publisher: Cambridge Scholars Publishing
Total Pages: 310
Release: 2014-06-02
Genre: Social Science
ISBN: 1443860697

A fierce national outcry for righteously waging war has long dominated American culture. From at least the wildly popular Spanish-American War and the US military invasion of the Philippines that infuriated Mark Twain, right up to the current Global War on Terrorism, this is a deadly, dark current coursing throughout American history. Meanwhile, dissenting analyses of the “patriotic gore” have until recently been paid scant attention in the popular media. Delving into this history, this probing collection of essays explores ways in which “the compulsive redeployment of innocence” in the launching, cheering, and retelling of America’s wars “endlessly defers a national reckoning,” as the editors astutely state in their introduction. The works in this collection reflect an effort to add more voices where they are desperately needed.

THE ETERNAL TRIANGLE: SELF, LIFE AND MEANING IN THE NOVELS OF ARUN JOSHI

THE ETERNAL TRIANGLE: SELF, LIFE AND MEANING IN THE NOVELS OF ARUN JOSHI
Author: S.K. MISHRA
Publisher: Lulu.com
Total Pages: 242
Release: 2017-01-17
Genre: Education
ISBN: 1365011372

The search for self in the fiction of Arun Joshi involves a movement from the narrowest meaning of 'self' to its deepest and sublime formation or at least a struggle towards a higher mode of being. Joshi's concern with the "shining secrets" of life in the "mysterious underworld" of one's unconscious, invites various modern and post-modern definitions of self.

Nietzsche’s Nihilism in Walter Benjamin

Nietzsche’s Nihilism in Walter Benjamin
Author: Mauro Ponzi
Publisher: Springer
Total Pages: 301
Release: 2016-11-21
Genre: Philosophy
ISBN: 3319392670

This book reconstructs the lines of nihilism that Walter Benjamin took from Friedrich Nietzsche that define both his theory of art and the avant-garde, and his approach to political action. It retraces the eccentric route of Benjamin's philosophical discourse in the representation of the modern as a place of “permanent catastrophe”, where he attempts to overcome the Nietzschean nihilism through messianic hope. Using conventions from literary criticism this book explores the many sources of Benjamin's thought, demonstrating that behind the materialism which Benjamin incorporates into his Theses on the Concept of History is hidden Nietzsche's nihilism. Mauro Ponzi analyses how Benjamin’s Arcades Project uses figures such as Baudelaire, Marx, Aragon, Proust and Blanqui as allegories to explain many aspects of modernity. The author argues that Benjamin uses Baudelaire as a paradigm to emphasize the dark side of the modern era, offering us a key to the interpretation of communicative and cultural trends of today.