The Science As Market Analogy
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| Author | : Marc J. Kuchner |
| Publisher | : Island Press |
| Total Pages | : 248 |
| Release | : 2012-06-22 |
| Genre | : Science |
| ISBN | : 1610911733 |
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
| Author | : F. Hallyn |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 249 |
| Release | : 2013-03-14 |
| Genre | : Philosophy |
| ISBN | : 9401594422 |
This collection of papers contains historical case studies, systematic contributions of a general nature, and applications to specific sciences. The bibliographies of the contributions contain references to all central items from the traditions that are relevant today. While providing access to contemporary views on the issue, the papers illustrate the wide variety of functions of metaphors and analogies, as well as the many connections between the study of some of these functions and other subjects and disciplines.
| Author | : F. Hallyn |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 260 |
| Release | : 2000-10-31 |
| Genre | : History |
| ISBN | : 9780792365600 |
This collection of papers contains historical case studies, systematic contributions of a general nature, and applications to specific sciences. The bibliographies of the contributions contain references to all central items from the traditions that are relevant today. While providing access to contemporary views on the issue, the papers illustrate the wide variety of functions of metaphors and analogies, as well as the many connections between the study of some of these functions and other subjects and disciplines.
| Author | : Peter J. Aubusson |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 226 |
| Release | : 2006 |
| Genre | : Education |
| ISBN | : 9781402038297 |
This book brings together powerful ideas and new developments from internationally recognised scholars and classroom practitioners to provide theoretical and practical knowledge to inform progress in science education. This is achieved through a series of related chapters reporting research on analogy and metaphor in science education. Throughout the book, contributors not only highlight successful applications of analogies and metaphors, but also foreshadow exciting developments for research and practice. Themes include metaphor and analogy: best practice, as reasoning; for learning; applications in teacher development; in science education research; philosophical and theoretical foundations. Accordingly, the book is likely to appeal to a wide audience of science educators –classroom practitioners, student teachers, teacher educators and researchers.
| Author | : Ronald F. Bush |
| Publisher | : Marketing Classics Press |
| Total Pages | : 327 |
| Release | : 2011-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1613112289 |
| Author | : |
| Publisher | : Elsevier |
| Total Pages | : 929 |
| Release | : 2012-04-23 |
| Genre | : Philosophy |
| ISBN | : 0080930778 |
Part of the Handbook of the Philosophy of Science Series edited by: Dov M. Gabbay King's College, London, UK;Paul Thagard University of Waterloo, Canada; and John Woods University of British Columbia, Canada. Philosophy of Economics investigates the foundational concepts and methods of economics, the social science that analyzes the production, distribution and consumption of goods and services. This groundbreaking collection, the most thorough treatment of the philosophy of economics ever published, brings together philosophers, scientists and historians to map out the central topics in the field. The articles are divided into two groups. Chapters in the first group deal with various philosophical issues characteristic of economics in general, including realism and Lakatos, explanation and testing, modeling and mathematics, political ideology and feminist epistemology. Chapters in the second group discuss particular methods, theories and branches of economics, including forecasting and measurement, econometrics and experimentation, rational choice and agency issues, game theory and social choice, behavioral economics and public choice, geographical economics and evolutionary economics, and finally the economics of scientific knowledge. This volume serves as a detailed introduction for those new to the field as well as a rich source of new insights and potential research agendas for those already engaged with the philosophy of economics. - Provides a bridge between philosophy and current scientific findings - Encourages multi-disciplinary dialogue - Covers theory and applications
| Author | : Elena Simakova |
| Publisher | : Routledge |
| Total Pages | : 210 |
| Release | : 2013-05-07 |
| Genre | : Business & Economics |
| ISBN | : 1136238093 |
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
| Author | : Nicholas O. O'Shaughnessy |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 280 |
| Release | : 2002-06-30 |
| Genre | : Political Science |
| ISBN | : 0313012385 |
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.
| Author | : Douglas Brownlie |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2014-10-14 |
| Genre | : Business & Economics |
| ISBN | : 131785022X |
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
| Author | : James R Wible |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2003-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1134691920 |
Science is difficult and costly to do well. This study systematically creates an economics of science. Many aspects of science are explored from an economic point of view. The scientist is treated as an economically rational individual. This book begins with economic models of misconduct in science and the legitimate, normal practices of science, moving on to market failure, the market place of ideas, self-correctiveness, and the organizational and institutional structures of science. An exploration of broader methodological themes raised by an economics of science ends the work.
