The Rise of the Chief Culture Officer
| Author | : Nicole L. Castro |
| Publisher | : |
| Total Pages | : 60 |
| Release | : 2013 |
| Genre | : Corporate culture |
| ISBN | : |
The Rise Of The Chief Culture Officer
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Chief Culture Officer
| Author | : Grant McCracken |
| Publisher | : |
| Total Pages | : 274 |
| Release | : 2011-05-10 |
| Genre | : Business & Economics |
| ISBN | : 0465022049 |
The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.
Chief Culture Officer
| Author | : Dan Behm |
| Publisher | : |
| Total Pages | : 194 |
| Release | : 2018 |
| Genre | : Businesspeople |
| ISBN | : 9781625861108 |
Chief Cultural Officer
| Author | : Roberto Masiero |
| Publisher | : |
| Total Pages | : 84 |
| Release | : 2020-06-02 |
| Genre | : |
| ISBN | : 9781735162409 |
This document argues that institutions can go a step farther and create more value with the Chief Cultural Officer (CCO). In addition to the person-centered sensitivity that values each of the workers at multiple levels, the CCO is tasked and skilled with managing the cultural nuances of the workers inside and outside the corporation. The goal is to create a suitable bridge for the communication of context and value both from the corporation outward and from the host culture inward.
Chief Culture Officer: Attract Top Talent, Grow Like Crazy, and Have an Insane Amount of Fun Doing It
| Author | : Dan Behm |
| Publisher | : Credo House Publishers |
| Total Pages | : 210 |
| Release | : 2018-05 |
| Genre | : Business & Economics |
| ISBN | : 9781625861085 |
Culture in the corporate setting is often difficult to describe, let alone define or defend. Leaders who puzzle over corporate culture often find it easier to leave it to HR representatives to define, and to middle managers to defend, while they focus on more "important" matters-such as the board, the shareholders, or the bottom line. In Chief Culture Officer, former OST CEO Dan Behm gives readers insights into how he and his team created an explosively satisfying corporate culture-one in which employees found themselves motivated and delighted as their leadership elevated individuals over more traditional corporate concerns. Dan himself took the reigns to lead with proactive humility, open communication, and a relentless pursuit of employee feedback. Dan writes, "It sounds more like a family than a company, and that's no accident." Intentional, transformative corporate culture and community is possible. In Chief Culture Officer, author Dan Behm shows you how to begin.
Chief Customer Officer 2.0
| Author | : Jeanne Bliss |
| Publisher | : John Wiley & Sons |
| Total Pages | : 294 |
| Release | : 2015-06-15 |
| Genre | : Business & Economics |
| ISBN | : 1119047609 |
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).
Chief Joy Officer
| Author | : Richard Sheridan |
| Publisher | : Penguin |
| Total Pages | : 290 |
| Release | : 2018-12-04 |
| Genre | : Business & Economics |
| ISBN | : 0735218234 |
A 2018 Nautilus Book Award Winner for Business and Leadership! The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc offers an inspirational guide to leaders seeking joy in the challenge of leading others. Rich Sheridan's Joy, Inc. told the story of how his tiny software company in Ann Arbor, Michigan achieved success and renown by embracing offbeat culture and human-centered values. In Chief Joy Officer, he turns his attention from culture to leadership, and draws on his experience running Menlo and consulting elsewhere to offer a wise, provocative guide on how anyone can build leadership capacity for joy within their own organization. Chief Joy Officer offers sage, hard-won advice to any manager or leader who yearns to make more of an impact on the lives of others, including: * Self-understanding is the cornerstone for every virtue of leadership: authenticity, trust, humility, and optimism. * Good leaders make more leaders: Learn to judge your performance not on whether people are doing what they're told, but whether they're developing independent leadership capacity. * Influencing up is just as important is influencing down: how to encourage different thinking in those above you in your organizations. Filled with colorful anecdotes from Sheridan's personal journey and wisdom from many leadership mentors, Chief Joy Officer offers an approachable, down-to-earth philosophy and practice that will help even the most disillusioned of middle managers bring a renewed sense of purpose to their work building others.
The Rise of the Platform Marketer
| Author | : Craig Dempster |
| Publisher | : John Wiley & Sons |
| Total Pages | : 246 |
| Release | : 2015-04-09 |
| Genre | : Business & Economics |
| ISBN | : 1119059798 |
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.
Intentional Integrity
| Author | : Robert Chesnut |
| Publisher | : St. Martin's Press |
| Total Pages | : 227 |
| Release | : 2020-07-28 |
| Genre | : Business & Economics |
| ISBN | : 1250270812 |
Silicon Valley expert Robert Chesnut shows that companies that do not think seriously about a crucial element of corporate culture—integrity—are destined to fail. “Show of hands—who in this group has integrity?” It’s with this direct and often uncomfortable question that Robert Chesnut, General Counsel of Airbnb, begins every presentation to new employees. Defining integrity is difficult. Once understood as “telling the truth and keeping your word,” it was about following not just the letter but the spirit of the law. But in a moment when workplaces are becoming more diverse, global, and connected, silence about integrity creates ambiguities about right and wrong that make everyone uncertain, opening the door for the minority of people to rationalize selfish behavior. Trust in most traditional institutions is down—government, religious organizations, and higher education—and there’s a dark cloud hovering over technology. But this is precisely where companies come in; as peoples’ faith in establishments deteriorates, they’re turning to their employer for stability. In Intentional Integrity, Chesnut offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices, and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture. We will always need governments to manage defense, infrastructure, and basic societal functions. But, Chesnut argues, the private sector has the responsibility to use sensitivity and flexibility to make broader progress—if they act with integrity. "Rob is an insider who's combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” —Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling
Chief Inspiration Officer: How to Lead the Team Everyone Wants to Be on
| Author | : Val Ries |
| Publisher | : Mascot Books/Amplify |
| Total Pages | : 168 |
| Release | : 2021-12-07 |
| Genre | : Business & Economics |
| ISBN | : 9781645438984 |
Whether you're gifting it to your ladder-climbing best friend or sliding it under the door of your least favorite manager, Chief Inspiration Officer is a thought-provoking guide filled with stories, strategies, and techniques to achieve your leadership vision. With modern, real-world advice culled from years of experience in the corporate workforce, Val Ries coaches you on how to lead a high-performing team everyone wants to be on. Discover how to... Inspire yourself so you can inspire others Encourage employees to push past their own limitations Guide your team to reach their full potential Communicate with confidence, calm, and ease Create a microculture that thrives no matter the challenges.
