The Rise of Market Culture

The Rise of Market Culture
Author: William M. Reddy
Publisher: Cambridge University Press
Total Pages: 420
Release: 1987-09-25
Genre: Business & Economics
ISBN: 9780521347792

Professor Reddy traces the transition from pre-capitalist to capitalist culture in the French textile industry from 1750 to 1900. Using anthropology and social history, he shows how and why the conception of the social order based on the idea of the market began to emerge, and examines the attendant political and social conflict.

Faith in the Market

Faith in the Market
Author: John Michael Giggie
Publisher: Rutgers University Press
Total Pages: 276
Release: 2002
Genre: Business & Economics
ISBN: 9780813530994

Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].

Promotional Cultures

Promotional Cultures
Author: Aeron Davis
Publisher: Polity
Total Pages: 262
Release: 2013-07-10
Genre: Language Arts & Disciplines
ISBN: 0745639836

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Building a Market

Building a Market
Author: Richard Harris
Publisher: University of Chicago Press
Total Pages: 446
Release: 2012-08-21
Genre: History
ISBN: 0226317684

A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History

Books for Idle Hours

Books for Idle Hours
Author: Donna Harrington-Lueker
Publisher: UMass + ORM
Total Pages: 291
Release: 2019-08-30
Genre: Literary Criticism
ISBN: 1613766319

The publishing phenomenon of summer reading, often focused on novels set in vacation destinations, started in the nineteenth century, as both print culture and tourist culture expanded in the United States. As an emerging middle class increasingly embraced summer leisure as a marker of social status, book publishers sought new market opportunities, authors discovered a growing readership, and more readers indulged in lighter fare. Drawing on publishing records, book reviews, readers' diaries, and popular novels of the period, Donna Harrington-Lueker explores the beginning of summer reading and the backlash against it. Countering fears about the dangers of leisurely reading—especially for young women—publishers framed summer reading not as a disreputable habit but as a respectable pastime and welcome respite. Books for Idle Hours sheds new light on an ongoing seasonal publishing tradition.

A Culture of Growth

A Culture of Growth
Author: Joel Mokyr
Publisher: Princeton University Press
Total Pages: 417
Release: 2016-11-15
Genre: Business & Economics
ISBN: 0691168881

Why Enlightenment culture sparked the Industrial Revolution During the late eighteenth century, innovations in Europe triggered the Industrial Revolution and the sustained economic progress that spread across the globe. While much has been made of the details of the Industrial Revolution, what remains a mystery is why it took place at all. Why did this revolution begin in the West and not elsewhere, and why did it continue, leading to today's unprecedented prosperity? In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development. Bringing together economics, the history of science and technology, and models of cultural evolution, Mokyr demonstrates that culture—the beliefs, values, and preferences in society that are capable of changing behavior—was a deciding factor in societal transformations. Mokyr looks at the period 1500–1700 to show that a politically fragmented Europe fostered a competitive "market for ideas" and a willingness to investigate the secrets of nature. At the same time, a transnational community of brilliant thinkers known as the “Republic of Letters” freely circulated and distributed ideas and writings. This political fragmentation and the supportive intellectual environment explain how the Industrial Revolution happened in Europe but not China, despite similar levels of technology and intellectual activity. In Europe, heterodox and creative thinkers could find sanctuary in other countries and spread their thinking across borders. In contrast, China’s version of the Enlightenment remained controlled by the ruling elite. Combining ideas from economics and cultural evolution, A Culture of Growth provides startling reasons for why the foundations of our modern economy were laid in the mere two centuries between Columbus and Newton.

The Rise and Fall of Culture History

The Rise and Fall of Culture History
Author: R. Lee Lyman
Publisher: Springer Science & Business Media
Total Pages: 278
Release: 2007-07-27
Genre: Social Science
ISBN: 0585304521

This volume presents an insightful critical analysis of the culture history approach to Americanist anthropology. Reasons for the acceptance and incorporation of important concepts, as well as the paradigm's strengths and weaknesses, are discussed in detail. The framework for this analysis is founded on the contrast between two metaphysics used by evolutionary biologists in discussing their own discipline: materialistic/populational thinking and essentialistic/typological thinking. Employing this framework, the authors show not only why the culture history paradigm lost favor in the 1960s, but also which of its aspects need to be retained if archaeology is ever to produce a viable theory of culture change.

Cultural Capital

Cultural Capital
Author: Robert Hewison
Publisher: Verso Books
Total Pages: 289
Release: 2014-11-11
Genre: Art
ISBN: 1781685924

Britain began the twenty-first century convinced of its creativity. Throughout the New Labour era, the visual and performing arts, museums and galleries, were ceaselessly promoted as a stimulus to national economic revival, a post-industrial revolution where spending on culture would solve everything, from national decline to crime. Tony Blair heralded it a “golden age.” Yet despite huge investment, the audience for the arts remained a privileged minority. So what went wrong? In Cultural Capital, leading historian Robert Hewison gives an in-depth account of how creative Britain lost its way. From Cool Britannia and the Millennium Dome to the Olympics and beyond, he shows how culture became a commodity, and how target-obsessed managerialism stifled creativity. In response to the failures of New Labour and the austerity measures of the Coalition government, Hewison argues for a new relationship between politics and the arts.

The Conquest of Cool

The Conquest of Cool
Author: Thomas Frank
Publisher: University of Chicago Press
Total Pages: 340
Release: 1997
Genre: Business & Economics
ISBN: 9780226260129

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

The Economy of Character

The Economy of Character
Author: Deidre Lynch
Publisher: University of Chicago Press
Total Pages: 332
Release: 1998-05-13
Genre: Literary Criticism
ISBN: 0226498204

At the start of the 18th century, literary "characters" referred as much to letters and typefaces as it did to persons in books. However, this text shows how, by the 19th century, readers used transactions with characters to accommodate themselves to newly-commercialized social relations.