The Rise And Fall Of Mass Communication
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| Author | : William L. Benoit |
| Publisher | : Peter Lang Incorporated, International Academic Publishers |
| Total Pages | : 172 |
| Release | : 2020 |
| Genre | : Consumers' preferences |
| ISBN | : 9781433164262 |
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
| Author | : Donald Lewis Shaw |
| Publisher | : |
| Total Pages | : 46 |
| Release | : 1991 |
| Genre | : Mass media |
| ISBN | : |
| Author | : NA NA |
| Publisher | : Springer |
| Total Pages | : 154 |
| Release | : 2016-09-27 |
| Genre | : Science |
| ISBN | : 1137074051 |
Darrell West argues against prevailing wisdom that the media has increased in influence in the past decade. Covering over 200 years of American history, beginning in colonial America and ending with the present day, The Rise and Fall of the Media Establishment provides an overview of the media in various key stages of American History, paying particular attention to the rise and fall in influence of the media elite. West organizes the book into five distinct media eras: the Partisan, Commercial, Objective, Interpretive, and Fragmented Media. Each chapter, organized around these media eras, includes case studies that illustrate the theme of that chapter. Ideal for the general reader as well as the academic, The Rise and Fall of the Media Establishment offers an accessible, engaging book with a challenging thesis.
| Author | : Denis McQuail |
| Publisher | : SAGE |
| Total Pages | : 628 |
| Release | : 2005-05-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781412903714 |
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
| Author | : Nicholas Benequista |
| Publisher | : Mass Communication and Journalism |
| Total Pages | : 0 |
| Release | : 2019 |
| Genre | : Mass media |
| ISBN | : 9781433151477 |
This collection is the first of its kind on the topic of media development, and reflects on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development.
| Author | : William L. Benoit |
| Publisher | : Peter Lang Incorporated, International Academic Publishers |
| Total Pages | : 172 |
| Release | : 2020 |
| Genre | : Consumers' preferences |
| ISBN | : 9781433164262 |
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
| Author | : Andrew C. Billings |
| Publisher | : SAGE Publications |
| Total Pages | : 409 |
| Release | : 2014-03-24 |
| Genre | : Sports & Recreation |
| ISBN | : 1483312712 |
The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.
| Author | : Muhammet Erbay |
| Publisher | : Livre de Lyon |
| Total Pages | : 177 |
| Release | : 2022-03-15 |
| Genre | : Computers |
| ISBN | : 2382362707 |
The Downfall of Mass Media Public Relations and the Rise of Social Media
| Author | : David Protess |
| Publisher | : Routledge |
| Total Pages | : 321 |
| Release | : 2016-07-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1134963718 |
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
| Author | : Torbjørn L. Knutsen |
| Publisher | : Manchester University Press |
| Total Pages | : 340 |
| Release | : 1999 |
| Genre | : History |
| ISBN | : 9780719040580 |
Drawing in lessons from 400 years of Great-Power politics, this volume challenges both the "declinist" arguments and the overstretched hypothesis of Paul Kennedy to develop an alternative approach to the debate on the rise and fall of the Great Powers. The first half of the book compares the Spanish, Dutch and the First and Second British world orders. It identifies their common features in order to find the most salient causes for their rise as world powers, and the most probable reasons for their decline. The second half of the book addresses the American world order in the 20th century, from Pax Americana to the End of US Hegemony. The author sees the dissolution of the Soviet Union and the resurgence of the US as evidence of the role played by normative dimensions, commonly underestimated in International Relations analysis. Theoretically challenging, Knutsen's volume provides a fresh approach to debates in international relations aimed at both students and scholars.
