The Rise And Fall Of American Mass Media
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Author | : William L. Benoit |
Publisher | : Peter Lang Incorporated, International Academic Publishers |
Total Pages | : 172 |
Release | : 2020 |
Genre | : Consumers' preferences |
ISBN | : 9781433164262 |
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Author | : NA NA |
Publisher | : Springer |
Total Pages | : 154 |
Release | : 2016-09-27 |
Genre | : Science |
ISBN | : 1137074051 |
Darrell West argues against prevailing wisdom that the media has increased in influence in the past decade. Covering over 200 years of American history, beginning in colonial America and ending with the present day, The Rise and Fall of the Media Establishment provides an overview of the media in various key stages of American History, paying particular attention to the rise and fall in influence of the media elite. West organizes the book into five distinct media eras: the Partisan, Commercial, Objective, Interpretive, and Fragmented Media. Each chapter, organized around these media eras, includes case studies that illustrate the theme of that chapter. Ideal for the general reader as well as the academic, The Rise and Fall of the Media Establishment offers an accessible, engaging book with a challenging thesis.
Author | : Bruce Lenthall |
Publisher | : University of Chicago Press |
Total Pages | : 275 |
Release | : 2008-11-15 |
Genre | : Technology & Engineering |
ISBN | : 0226471934 |
Orson Welles’s greatest breakthrough into the popular consciousness occurred in 1938, three years before Citizen Kane, when his War of the Worlds radio broadcast succeeded so spectacularly that terrified listeners believed they were hearing a genuine report of an alien invasion—a landmark in the history of radio’s powerful relationship with its audience. In Radio’s America, Bruce Lenthall documents the enormous impact radio had on the lives of Depression-era Americans and charts the formative years of our modern mass culture. Many Americans became alienated from their government and economy in the twentieth century, and Lenthall explains that radio’s appeal came from its capability to personalize an increasingly impersonal public arena. His depictions of such figures as proto-Fascist Charles Coughlin and medical quack John Brinkley offer penetrating insight into radio’s use as a persuasive tool, and Lenthall’s book is unique in its exploration of how ordinary Americans made radio a part of their lives. Television inherited radio’s cultural role, and as the voting tallies for American Idol attest, broadcasting continues to occupy a powerfully intimate place in American life. Radio’s America reveals how the connections between power and mass media began.
Author | : Robert D. McChesney |
Publisher | : NYU Press |
Total Pages | : 368 |
Release | : 2004-03-01 |
Genre | : Current Events |
ISBN | : 1583671064 |
The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement. Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority. McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.
Author | : Robert J. Gordon |
Publisher | : Princeton University Press |
Total Pages | : 785 |
Release | : 2017-08-29 |
Genre | : Business & Economics |
ISBN | : 1400888956 |
How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, motor vehicles, air travel, and television transformed households and workplaces. But has that era of unprecedented growth come to an end? Weaving together a vivid narrative, historical anecdotes, and economic analysis, The Rise and Fall of American Growth challenges the view that economic growth will continue unabated, and demonstrates that the life-altering scale of innovations between 1870 and 1970 cannot be repeated. Gordon contends that the nation's productivity growth will be further held back by the headwinds of rising inequality, stagnating education, an aging population, and the rising debt of college students and the federal government, and that we must find new solutions. A critical voice in the most pressing debates of our time, The Rise and Fall of American Growth is at once a tribute to a century of radical change and a harbinger of tougher times to come.
Author | : James L. Baughman |
Publisher | : JHU Press |
Total Pages | : 634 |
Release | : 2001 |
Genre | : Biography & Autobiography |
ISBN | : 9780801867163 |
"A solid account of Luce's life and legacy... A concise, readable volume." -- Journalism Quarterly
Author | : Alexander Saxton |
Publisher | : Verso Books |
Total Pages | : 397 |
Release | : 1990 |
Genre | : History |
ISBN | : 9780860919865 |
In this acclaimed historical study, Alexander Saxton establishes the centrality of white racism to American politics and culture. Examining images of race at a popular level – from blackface minstrelsy to the construction of the Western hero, from grassroots political culture to dime novels – as well as the philosophical constructions of the political elite, it is a powerful and comprehensive account of the ideological forces at work in the formation of modern America.
Author | : Victor Pickard |
Publisher | : Cambridge University Press |
Total Pages | : 263 |
Release | : 2015 |
Genre | : Business & Economics |
ISBN | : 1107038332 |
Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.
Author | : Steve J. Wurtzler |
Publisher | : Columbia University Press |
Total Pages | : 424 |
Release | : 2007 |
Genre | : Computers |
ISBN | : 9780231136778 |
The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework, and the birth of a new acoustic commodity in which consumers accessed stories, songs, and other products through multiple media formats. The innovations of this period not only restructured and consolidated corporate mass media interests while shifting the conventions of media consumption. They renegotiated the social functions assigned to mass media forms. In this impeccably researched history, Steve J. Wurtzler grasps the full story of sounds media, proving that the ultimate form technology takes is never predetermined but shaped by conflicting visions of technological possibility in economic, cultural, and political realms.
Author | : Matthew Levendusky |
Publisher | : University of Chicago Press |
Total Pages | : 223 |
Release | : 2013-09-05 |
Genre | : Political Science |
ISBN | : 022606915X |
Forty years ago, viewers who wanted to watch the news could only choose from among the major broadcast networks, all of which presented the same news without any particular point of view. Today we have a much broader array of choices, including cable channels offering a partisan take. With partisan programs gaining in popularity, some argue that they are polarizing American politics, while others counter that only a tiny portion of the population watches such programs and that their viewers tend to already hold similar beliefs. In How Partisan Media Polarize America, Matthew Levendusky confirms—but also qualifies—both of these claims. Drawing on experiments and survey data, he shows that Americans who watch partisan programming do become more certain of their beliefs and less willing to weigh the merits of opposing views or to compromise. And while only a small segment of the American population watches partisan media programs, those who do tend to be more politically engaged, and their effects on national politics are therefore far-reaching. In a time when politics seem doomed to partisan discord, How Partisan Media Polarize America offers a much-needed clarification of the role partisan media might play.