The Radio Career Book
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| Author | : Steve Warren |
| Publisher | : Taylor & Francis |
| Total Pages | : 242 |
| Release | : 2004-10-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136035133 |
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding: ·Radio as a career--from tips on getting started to job negotiations ·Programming--talk radio and music, from format science to picking the hits ·Relationships with listeners--everything from staying in touch with your audience to public image ·Branding, marketing, and advertising the radio station ·Research--music tests, audience analysis, ratings, and more ·Practical information about management policies ·Radio realities--information on rules and regulations This latest edition has been updated to include: ·Important updates on an ever-evolving field ·Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience ·Ideas for successfully programming in new radio formats like satellite, internet, and cable In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.
| Author | : Chris Schneider |
| Publisher | : Simon and Schuster |
| Total Pages | : 219 |
| Release | : 2010-06-29 |
| Genre | : Performing Arts |
| ISBN | : 1581158017 |
Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : Sayed Mohammad Amir |
| Publisher | : Sage Publications Pvt. Limited |
| Total Pages | : 0 |
| Release | : 2019-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9789353286361 |
Conversational, entertaining and informative, this book is a must-have for anyone aspiring to carve a successful career in radio broadcasting. An outcome of the author's vast experience of working as a radio jockey and programme manager for over 17 years, this book provides a thorough understanding of the various wings and functionaries of the radio industry. From the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews and improving public speaking, the book will help in developing the right skill set for readers looking for a head start in the radio industry. Key Features: -Provides detailed job descriptions and skill sets required in the radio industry -Focuses on the intricacies of producing a radio show--from creating content to building relationships with the listener -Includes dedicated chapters on radio sales and audience research for better understanding of the commercial aspect of radio -Includes extensive discussion on the history of radio broadcasting, community radio and the FM revolution in India
| Author | : Bob Diamond |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780595477739 |
The Perfect Book for Every Aspiring Radio Sales Professional! Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started. Bob's clear, concise style tells you how to: Make an informed choice about a career in radio sales Find a job that's right for you Prepare for your interview with a sales manager Navigate your way through your first few weeks on the job Develop the selling and interpersonal skills unique to radio sales Create strategies that ensure win-win customer relationships . and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis. FOR MANAGERS! Use this book to reduce the learning curve for interviewees and new hires "This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!" Will Stanley Radio Station Owner Red Hook, NY
| Author | : Marlin R. Taylor |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Biography & Autobiography |
| ISBN | : 9781684015924 |
Marlin Taylor's Radio ... My Love, My Passion relates the definitive history of radio's easy listening music format-one of the medium's most endearing and enduring programming presentations. Who better than the father of the format himself should tell this story? Marlin's recollections are inspiring and insightful. They reflect his conviction that radio stations should operate foremost as public servants, a viewpoint that contrasts sharply with the mindsets of the broadcasters who regarded their stations as not much more than automated jukeboxes. You'll come to learn that Marlin is a man of principle who, at a very tender age, discovered the power of this most personal of all the mass media to evoke listener response and affinity. In a sixty-year career spanning from AM to FM to XM, the always-Innovative Mr. Taylor embraced radio, exploiting its capabilities to their fullest potential. Enjoy learning about the background of this pioneering, trailblazing broadcaster! Book jacket.
| Author | : Gordon Greb |
| Publisher | : McFarland |
| Total Pages | : 260 |
| Release | : 2015-09-11 |
| Genre | : Performing Arts |
| ISBN | : 0786483598 |
Still broadcasting today, the world's first radio station was invented by Charles Herrold in 1909 in San Jose, California. His accomplishment was first documented in a notarized statement written by him and published in the Electro-Importing Company's 1910 catalog: "We have given wireless phone concerts to amateur wireless men throughout the Santa Clara Valley." Being the first to "broadcast" radio entertainment and information to a mass audience puts him at the forefront of modern day mass communication. This biography of Charles Herrold focuses on how he used primitive technology to get on the air. Today it is a 50,000-watt station (KCBS, in San Francisco). The authors describe Herrold's story as one of early triumph and final failure, the story of an "everyman," an individual who was an innovator but never received recognition for his work and, as a result, died penniless. His most important work was done between 1912 and 1917, and following World War I, he received a license and operated station KQW for several years before running out of money. Herrold then worked as a radio time salesman, an audiovisual technician for a high school, and a janitor at a local naval facility, still telling anyone who would listen to him that he was the father of radio. The authors also consider some other early inventors, and the directions that their work took.
| Author | : David Lloyd |
| Publisher | : Biteback Publishing |
| Total Pages | : 180 |
| Release | : 2015-05-19 |
| Genre | : Performing Arts |
| ISBN | : 1849549346 |
There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.
| Author | : John Allen Hendricks |
| Publisher | : Taylor & Francis |
| Total Pages | : 881 |
| Release | : 2018-05-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351816322 |
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
| Author | : Carol Brendler |
| Publisher | : Holiday House |
| Total Pages | : 219 |
| Release | : 2013-08-01 |
| Genre | : Juvenile Fiction |
| ISBN | : 082343009X |
Can a girl from a middle-class Irish Catholic family living in Newark, New Jersey, in 1938 find fame and fortune (or even a job) as a radio star? Tune in to this unforgettable historical novel to find out. Poignant, often hilarious, it's the story of a family in crisis. Just as artful deception, smoke and mirrors characterize radio reality, so lies, secrets, and profound misunderstandings mark fourteen-year-old Cece Maloney's life: her secret job at a radio station, a cheating father, an aunt who may be romantically involved with the parish priest, a boy-crazed best friend, and a ham radio operator and would-be soldier both lying to their parents. The worlds collide on the night of Orson Welles's famous "The War of the Worlds" broadcast. As thousands flee in panic from the alleged Martian invasion, Cece must expose the truth about the radio hoax and confront the truth about her own and her family's dishonesty.
| Author | : Shiona Llewellyn |
| Publisher | : A & C Black |
| Total Pages | : 288 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780713656985 |
This is a guide to a career in the broadcast media with advice that is supported by behind the scenes tips from those already working in this area. It answers qustions such as: how do I choose a course that will help me?; what are the jobs?; how do I get useful work experience?; what is it like to be a freelance?; what are the areas of opportunity; how do you find out about jobs that are not advertised?; which qualifications or training will help me build my career?
