The Radio Career Book
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| Author | : Sayed Mohammad Amir |
| Publisher | : Sage Publications Pvt. Limited |
| Total Pages | : 0 |
| Release | : 2019-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9789353286361 |
Conversational, entertaining and informative, this book is a must-have for anyone aspiring to carve a successful career in radio broadcasting. An outcome of the author's vast experience of working as a radio jockey and programme manager for over 17 years, this book provides a thorough understanding of the various wings and functionaries of the radio industry. From the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews and improving public speaking, the book will help in developing the right skill set for readers looking for a head start in the radio industry. Key Features: -Provides detailed job descriptions and skill sets required in the radio industry -Focuses on the intricacies of producing a radio show--from creating content to building relationships with the listener -Includes dedicated chapters on radio sales and audience research for better understanding of the commercial aspect of radio -Includes extensive discussion on the history of radio broadcasting, community radio and the FM revolution in India
| Author | : Chris Schneider |
| Publisher | : Simon and Schuster |
| Total Pages | : 256 |
| Release | : 2010-06-29 |
| Genre | : Performing Arts |
| ISBN | : 1581158017 |
Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : Steve Warren |
| Publisher | : Taylor & Francis |
| Total Pages | : 242 |
| Release | : 2005 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0240806964 |
First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
| Author | : David Lloyd |
| Publisher | : Biteback Publishing |
| Total Pages | : 180 |
| Release | : 2015-05-19 |
| Genre | : Performing Arts |
| ISBN | : 1849549346 |
There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.
| Author | : Shelly Field |
| Publisher | : Infobase Publishing |
| Total Pages | : 337 |
| Release | : 2010-04-21 |
| Genre | : Business & Economics |
| ISBN | : 1438110847 |
Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
| Author | : Bob Diamond |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780595477739 |
The Perfect Book for Every Aspiring Radio Sales Professional! Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started. Bob's clear, concise style tells you how to: Make an informed choice about a career in radio sales Find a job that's right for you Prepare for your interview with a sales manager Navigate your way through your first few weeks on the job Develop the selling and interpersonal skills unique to radio sales Create strategies that ensure win-win customer relationships . and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis. FOR MANAGERS! Use this book to reduce the learning curve for interviewees and new hires "This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!" Will Stanley Radio Station Owner Red Hook, NY
| Author | : Anthony J. Rudel |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 417 |
| Release | : 2008 |
| Genre | : History |
| ISBN | : 015101275X |
When amateur enthusiasts began sending fuzzy signals from their garages and rooftops, radio broadcasting was born. Sensing the medium's potential, snake-oil salesmen and preachers took to the air, at once setting early standards for radio programming and making bedlam of the airwaves. Into the chaos stepped a young secretary of commerce, Herbert Hoover, whose passion for organization guided the technology's growth. When a charismatic bandleader named Rudy Vallee created the first on-air variety show and America elected its first true radio president, Franklin Delano Roosevelt, radio had arrived. Rudel tells the story of the boisterous years when radio took its place in the nation's living room and forever changed American politics, journalism, and entertainment.
| Author | : Rick Kaempfer |
| Publisher | : Skyhorse Publishing Inc. |
| Total Pages | : 260 |
| Release | : 2004-10 |
| Genre | : Business & Economics |
| ISBN | : 9781581153880 |
Two award-winning major market producers present the definitive how-to guide for producing a radio show, explaining every duty a radio producer is expected to perform. With refreshing honesty and the humorous flair of professional radio comedy writers, the authors reveal how to get one's professional foot in the radio door, book celebrity guests, craft great interviews, come up with ideas, create great phone segments, write and pitch material, and cope with the pressure that accompanies producing a show in progress. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : Valerie Geller |
| Publisher | : Taylor & Francis |
| Total Pages | : 538 |
| Release | : 2012-07-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136023933 |
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
| Author | : Marlin R. Taylor |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Biography & Autobiography |
| ISBN | : 9781684015924 |
Marlin Taylor's Radio ... My Love, My Passion relates the definitive history of radio's easy listening music format-one of the medium's most endearing and enduring programming presentations. Who better than the father of the format himself should tell this story? Marlin's recollections are inspiring and insightful. They reflect his conviction that radio stations should operate foremost as public servants, a viewpoint that contrasts sharply with the mindsets of the broadcasters who regarded their stations as not much more than automated jukeboxes. You'll come to learn that Marlin is a man of principle who, at a very tender age, discovered the power of this most personal of all the mass media to evoke listener response and affinity. In a sixty-year career spanning from AM to FM to XM, the always-Innovative Mr. Taylor embraced radio, exploiting its capabilities to their fullest potential. Enjoy learning about the background of this pioneering, trailblazing broadcaster! Book jacket.
