The Psychology Of Kindle Sales
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| Author | : Anne-Sophie Bayle-Tourtoulou |
| Publisher | : Routledge |
| Total Pages | : 283 |
| Release | : 2020-04-24 |
| Genre | : Business & Economics |
| ISBN | : 1000055523 |
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
| Author | : FELIPE CHAVARRO POLANIA |
| Publisher | : Lulu.com |
| Total Pages | : 352 |
| Release | : 2019-05-21 |
| Genre | : Self-Help |
| ISBN | : 0359677738 |
Only he who discovers his passion and purpose in life is capable of putting fear under his feet. If you discover your passion and purpose in life, you will be able to identify all the resources at your disposal. Discover and use them towards your success!
| Author | : Christine A. Eastman |
| Publisher | : Taylor & Francis |
| Total Pages | : 183 |
| Release | : 2024-04-26 |
| Genre | : Business & Economics |
| ISBN | : 1040006655 |
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership. The leaders who share their professional stories in the book are from organizations including SAP, Google, Nationwide US, and Royal Caribbean, as well as their own practices, and they represent a new breed of salespeople who are increasingly sought after by organizations which need to transform their practices. They run teams, drive analytics, and improve operational excellence, and their careers rise or fall on getting the right KPIs. Their stories address solutions to age-old sales problems, but they bring a new perspective to the sales function in the digital age. The book focuses on what sales leaders need in order to be innovative. Specifically, the book shows you how to: • Coach sales people through disruption; • Leverage the most valuable habits for success; and • Provide for meaning and purpose in the hyper-connected and volatile sales industry. If you are a sales professional looking to succeed in challenging scenarios, the journeys recounted in this book demonstrate how the landscape of sales has changed and how thinking about sales differently can help you transform your career.
| Author | : The Book Marketer |
| Publisher | : The Book Marketer |
| Total Pages | : 126 |
| Release | : 2022-08-31 |
| Genre | : Business & Economics |
| ISBN | : |
Ready to sell more books? Reach out to influencers and get that exposure you need! Influencers are an excellent way to get a lot of exposure for your book. There are many ways for authors to reach out to influential people and get their books promoted. This book will show the tops and tricks to reach the people who have a lot of clout in the world of online book promotion. Using social media platforms like Twitter, Instagram or Tik Tok can get your books seen by an audience of hungry readers. We look at the most effective influencer networking sites available and bring you insights from influencers and a social media growth coach on how you can build your own influence! Buy the book, find an influencer and send them a proposal today!
| Author | : Israel Joshua Chukwubueze |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-11-10 |
| Genre | : |
| ISBN | : |
Are you an aspiring author looking to make it big on Amazon Kindle Direct Publishing (KDP)? Unlock the secrets of Kindle sales success with our groundbreaking guide, "The Psychology of Kindle Sales." In this comprehensive book, we reveal the keys to dominating the Amazon eBook market, turbocharging your sales, and building a thriving author brand. Discover proven strategies and invaluable insights to catapult your eBooks to the top of the charts. From optimizing your book's metadata for maximum searchability to understanding the art of pricing, we cover it all. Here's a glimpse of what you'll find inside: Master the Art of Promotion Free vs. Paid Promotion: Understand the delicate balance between free and paid promotions and how they impact your sales. Crafting Bestsellers Write Good and Trending Books: Learn how to create eBooks that readers crave and that skyrocket up the bestseller lists. Maximize Exposure Optimizing Metadata: Harness the power of effective metadata to ensure your book is easily discoverable by your target audience. Series or Standalone? Standalone vs. Series Books: Make the right choice and unlock the benefits of each publishing approach. Audience Building Email Lists & Giveaways: Build a dedicated fan base through effective email list strategies and discover when giving your books away makes sense. Reviews and Sales First 1000 Sales & 50+ Reviews: Unlock the secrets to achieving your first 1000 sales and garnering more than 50 glowing reviews. Market Domination Social Media & YouTube Promotion: Learn to harness the power of social media and YouTube to promote your eBooks effectively. Multi-Platform Selling Selling Beyond Amazon: Dive into the world of multi-platform sales, including Barnes & Noble Press, Kobo Writing Life, Apple Books, Google Play Books, and more. AI-Powered Assistance Bonus: Utilizing ChatGPT: Discover how ChatGPT can turbocharge your book promotion with tips for generating book covers, descriptions, keywords, and more. Strategic PermaFree Creating PermaFree eBooks: Explore strategies to offer free eBooks while boosting your Amazon sales. Uncover the psychology behind Kindle sales and harness the tools, strategies, and expert advice provided in this comprehensive guide. From leveraging AI assistance for marketing to conquering multiple eBook platforms, "The Psychology of Kindle Sales" equips you to thrive in the ever-evolving world of digital publishing. Don't miss out on the opportunity to achieve your dreams as a Kindle author. Join the ranks of successful authors who have utilized these techniques to become bestsellers. "The Psychology of Kindle Sales" is your ultimate roadmap to eBook success on Amazon KDP. Unlock the secrets to Kindle sales dominance. Get your copy today and start your journey to becoming a bestselling author!
| Author | : Michael Boxwell |
| Publisher | : Greenstream Publishing |
| Total Pages | : 98 |
| Release | : 2011 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1907670114 |
Creating an eBook and publishing for Kindle and other e-readers is straightforward, fun and profitable, but if you have never done it before, it can also be daunting. This book shows how you can create an eBook, get it on sale and then shows how free eBook marketing techniques can be used to promote and sell your eBooks around the world.
| Author | : D. Forbes |
| Publisher | : Springer |
| Total Pages | : 256 |
| Release | : 2015-07-13 |
| Genre | : Performing Arts |
| ISBN | : 1137502045 |
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
| Author | : Mark Leslie Lefebvre |
| Publisher | : Stark Publishing |
| Total Pages | : 182 |
| Release | : 2018-10-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1775147851 |
Do you want to increase your overall sales and visibility on Kobo? Are you having trouble gaining any traction or growing your reader base outside the Kindle store? Wouldn't it be empowering not to be dependent upon a single retailer for the majority of your eBook income? If you want to tap into the mind behind the creation of Kobo's world-class self-publishing platform, Kobo Writing Life, to understand both the basics and some of the complexities of the platform, then look no further. Mark Leslie Lefebvre was the Director of Self-Publishing and Author Relations at Kobo for six years. Kobo Writing Life was born out of his own desire as an author to establish an author-centric free publishing platform. Drawing upon insights from his years at Kobo as well as his previous two decades of bookselling, writing and publishing experience, Lefebvre shares the challenges, quirks and tricks that are important for helping you leverage Kobo's strengths to your advantage. In this book you will learn: How to navigate the Kobo Writing Life dashboard as well as Kobo itselfStrategies optimize your metadata to increase both sales and visibilityThe importance of leveraging Kobo preorders by understanding how they workWays to maximize your margin and global earnings per unit saleProven price optimization techniques that the most successful authors useHow to increase your chance of promotional sales direct at Kobo . . . and more . . . Killing It On Kobo is an in-depth, heart-felt and eye-opening series of insights collected in a single volume to give you full access to information and proven strategies that you can use to maximize your own sales and ultimate success selling through Kobo.
| Author | : William Walker Atkinson |
| Publisher | : Good Press |
| Total Pages | : 118 |
| Release | : 2019-11-19 |
| Genre | : Fiction |
| ISBN | : |
The Psychology of Salesmanship is a book by William Walker Atkinson. It discusses psychology in business, the mind of the salesman, the mind of the buyer.
| Author | : Steve Wheeler |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 273 |
| Release | : 2019-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749484691 |
Technology holds vast potential for learning and development (L&D) practitioners. It can improve performance, productivity, engagement and knowledge retention. But if employees aren't able to leverage the potential of these technologies, any investment in them may be wasted. Digital Learning in Organizations shows L&D professionals how to make sure that their workforce is 'digitally ready' and has the skills, capabilities and understanding needed to capitalize on the opportunities created by learning technologies and to feel confident in their ability to get the most out of them. It includes guidance on how technologies can be used to improve both social and personal learning, how the increased flexibility created by technology enables a multi-located workforce to develop simultaneously, and discussion of how to ensure that technology really does facilitate employee development and doesn't become a distraction. Digital Learning in Organizations also includes comprehensive coverage of the ways in which L&D practitioners can engage with learning technologies and digital capabilities such as mobile learning, wearable technology, learning analytics, digital game-based learning as well as augmented, mixed and virtual reality. Packed with insights from leading L&D practitioners and case studies from organizations including Royal Mail, DTE Energy, and the UK National Health Service (NHS), this is an essential read for all L&D practitioners needing to improve employee and company performance in a digital world.
