The Psychology Of Graphic Design Pricing
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Author | : Michael C Janda |
Publisher | : Independently Published |
Total Pages | : 208 |
Release | : 2019-02-07 |
Genre | : |
ISBN | : 9781794390140 |
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Author | : Michael Janda |
Publisher | : Pearson Education |
Total Pages | : 401 |
Release | : 2013 |
Genre | : Art |
ISBN | : 0321918681 |
Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.
Author | : Rajeev Batra |
Publisher | : Routledge |
Total Pages | : 377 |
Release | : 2015-07-24 |
Genre | : Business & Economics |
ISBN | : 1317502108 |
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Author | : Radu Frasie |
Publisher | : Radu Frasie |
Total Pages | : 146 |
Release | : |
Genre | : |
ISBN | : 9730248591 |
The Graphic Design Handbook will ease your work by providing you lots of structured information and practical advices on the following topics: ● Color Theory ● Color Psychology ● Shape Psychology ● Typography ● Branding ● Logo Design ● Charts with brochure folding options ● and lots of tables with standard dimensions for flyers, brochures, papers, banners etc. The Graphic Design Handbook will: ● save your time by bringing all the important information at your fingertips ● ease your work with lots of practical advices ● increase your productivity ● help you better understand what’s in your client’s mind and what are their real expectations
Author | : Ellen Lupton |
Publisher | : |
Total Pages | : 184 |
Release | : 1900 |
Genre | : |
ISBN | : 9781616891848 |
Author | : Joe Leech |
Publisher | : mrjoe press |
Total Pages | : 58 |
Release | : |
Genre | : Computers |
ISBN | : 0995465460 |
How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.
Author | : Manfredo Massironi |
Publisher | : Psychology Press |
Total Pages | : 330 |
Release | : 2001-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135679371 |
Drawings are not simply tools for communication but important instruments for investigating reality and its structure. This pathbreaking book, richly illustrated, with exercises for readers, illuminates the complex interactions between the material
Author | : Connie Malamed |
Publisher | : Fair Winds Press |
Total Pages | : 241 |
Release | : 2011-10 |
Genre | : Art |
ISBN | : 1592537413 |
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Author | : Leigh Caldwell |
Publisher | : Jaico Publishing House |
Total Pages | : 170 |
Release | : 2015-12-07 |
Genre | : Business & Economics |
ISBN | : 8184957688 |
How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
Author | : Gail Anderson |
Publisher | : Laurence King Publishing |
Total Pages | : 128 |
Release | : 2016-04-13 |
Genre | : Design |
ISBN | : 1780679939 |
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.