Marketing in the Tourism Industry (RLE Tourism)

Marketing in the Tourism Industry (RLE Tourism)
Author: Brian Goodall
Publisher: Routledge
Total Pages: 266
Release: 2013-04-02
Genre: Business & Economics
ISBN: 113508338X

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Promoting International Tourism

Promoting International Tourism
Author: Godfrey Harris
Publisher: Atlantic Publishers & Dist
Total Pages: 236
Release: 1999
Genre:
ISBN: 9788171568352

Second Edition Of The Book Has Been Termed The Single Most Useful Text In The Field Of International Tourism Marketing. It Includes A Host Of Fresh Examples And Practical Ideas To Demonstrate How Every Element Of The Book S Comprehensive 10-Step Program Works And How Each Can Be Implemented. Long Considered An Essential Reference Source For The Teachers/Students Involved In Travel, Tourism, And Recreation Programmes As Well As For The Book Shelves Of Every Local Government Tourism Office, Visitor Authority, Convention Center, Chamber Of Commerce, University Library And The Front Offices Of Hotel Chains, Transportation Companies And Travel Specialists.Reviews Public And Private Groups In The Visitor Business Take Note: This Fresh Edition Of A Widely Regarded, Savvy Book Shows What To Do, How To Do It, And When...Updated...To Reflect The Swift Changes That Will Affect Tourism Past Century S End. The Book Reader, Fall 1996 This Book A Most Useful Exposition On How A Community Or Agency Can Go About Conceptualizing, Designing, Delivering And Promoting A Successful Tourism Package Is A Must Read. Business Punch (Kingston, Jamaica), September 3-16, 1996Comments If You Are In The Travel Business, Get This Book. It S Going To Make You Work Smarter...And It S Going To Make Any Place In The Country A Better Place To Visit. Brad Smith, Foremost West, May 6, 1996 Promoting International Tourism Is Commended To All Who Wish To Learn And Become Engaged In The Tourism Business. Larry Langley Senior Marketing Consultant, Universal Federation Of Travel Agents Association ...Of Immense Value Not Only To The Student Of International Marketing, But Also As A Wonderfully Practical Strategic Plan For A Community Or Commercial Venture... Georgia Maclean Former Director Of Tourism, Canada High Commission, London ...A Wealth Of Actional Information In A Highly Professional, How-To Format That Should Be Required Reading For Anyone Interested In Promoting International Tourism. Terry Cahill Vice President, San Diego Convention And Visitors Bureau

National Tourism Policy

National Tourism Policy
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Transportation and Commerce
Publisher:
Total Pages: 68
Release: 1979
Genre: Tourism
ISBN:

Development of Tourism and Travel Industry

Development of Tourism and Travel Industry
Author: Robin Watts & Zishan Parks
Publisher: Scientific e-Resources
Total Pages: 324
Release: 2018-10-11
Genre:
ISBN: 1839474378

Nowadays senior government officials visit other countries to promote tourism in their country. Because of the fact that the western capitalist world has huge amounts of capital at their disposal, they are able to invest more money in the tourism industry for tourism development and as such they get huge dividends from tourism. This work is an attempt in the collection of firsthand information from various areas of tourism industry, draw from wide range of sources. A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, and package tours. In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located. Travel and tourism industry has now become the largest civilian industry in the world, according to statistics one out of every ten person worldwide is part of the Travel and tourism industry. Travel and tourism is one of the largest and fastest growing global service industries. The travel and tourism industry, along with the related sectors contributing to it, is expected to grow in leaps and bounds in the coming years. The book is a unique research account on tourism strategies and marketing. It is an excellent asset for the students, scholars and expert of tourism marketing.

Office of International Travel

Office of International Travel
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
Total Pages: 74
Release: 1960
Genre: Administrative agencies
ISBN:

Considers the proposed establishment of an Office of International Travel and Tourism, to encourage foreign tourism in U.S.

Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies
Author: Ishmael Mensah
Publisher: Springer Nature
Total Pages: 315
Release: 2021-11-27
Genre: Business & Economics
ISBN: 3030837114

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

International Tourism

International Tourism
Author: World Tourism Organization
Publisher: Worldtour
Total Pages: 464
Release: 1997
Genre: Business & Economics
ISBN: