Excerpt from The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising" In former times most women were content to worry along through this vale of tears enveloped in Amged the cuticle which Nature gave them, re Point of View gardless whether It was alabaster or W m whether it was tinted with the brown pig ment that colors the epidermis of the Oriental races. Nowadays, under the influence of the man who writes the beautiful lines about skin foods and creams, the modern woman conceives it to be her duty to be beau tiful, and she becomes impressed with the fact that certain creamy and oleaginous compounds are sup posed to make the skin as smooth as velvet and to sup ply the deficiencies of Nature; hence new factories, new laboratories and new industries. In our boyhood days when we raised poultry on the farm, the old fashioned, patient and plodding hen was deemed good enough for breeding purposes. But the advertising man has relegated the hen to the rear when it comes to hatching chicks. Her favorite occupation, indeed, is gone. Her job is to lay eggs. The advertising man has supplanted her with an incubator which hatches out a hundred chicks while she is cackling and mak ing a great noise over the laying of one egg. Unless the advertising man is speedily restrained, no modern, up-to-date home will be complete without an incu bator. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.