The Principles And Practice Of Recruitment Advertising
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Author | : Bernard S. Hodes |
Publisher | : Frederick Fell Publishers |
Total Pages | : 342 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : |
Learn how to take a cost-effective approach to recruiting, interviewing and hiring the right person in this handbook that helps locate future employees through the economical use of Help Wanted ads.
Author | : Adrian Mackay |
Publisher | : Routledge |
Total Pages | : 400 |
Release | : 2007-03-30 |
Genre | : Business & Economics |
ISBN | : 1136372466 |
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Author | : |
Publisher | : |
Total Pages | : 646 |
Release | : 1983 |
Genre | : Civil service |
ISBN | : |
Author | : Kaul, Vijay Kumar |
Publisher | : Vikas Publishing House |
Total Pages | : 376 |
Release | : |
Genre | : Business & Economics |
ISBN | : 9325990172 |
Principles and Practices of Management introduces students to the fundamentals of management through a balanced blend of theory and practice. Highlighting the management practices of successful Indian and foreign companies, the opening vignettes and cases in the chapters depict real-world situations and problems managers face in their professional life. In addition to the concepts, the book also delves into the various academic perspectives that have evolved over time to provide the readers an integrated view of different approaches to management. Each chapter consists of various pedagogical features like Managerial Insights, Management Insights—A Revisit, Exhibits, Case Studies and relevant content on management theory. KEY FEATURES • Managerial Insight: Every chapter starts with the feature Managerial Insight focusing on a real-life situations and managerial issues involved in various Indian companies. • Managerial Insight: A Revisit: Management Insight: A Revisit marks the closing of the same case discussed in the Managerial Insight and is presented at the end of main text. There are a set of questions related to the key aspects of the case. • Exhibits: There are over a 50 exhibits illustrating cases of various Indian enterprises with a focus on the areas including entrepreneurial/managerial challenges, global business Implications, ethical and social considerations. • Exercises and Questions: Each chapter has various questions, which provide a fairly comprehensive coverage of the major points and topics contained in the text. • Case Studies: Each chapter closes with an exercise in the form of a Case Study with relevant questions
Author | : R S N Pillai |
Publisher | : S. Chand Publishing |
Total Pages | : 605 |
Release | : 2010-12 |
Genre | : Business & Economics |
ISBN | : 8121916976 |
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author | : |
Publisher | : |
Total Pages | : 816 |
Release | : 1984 |
Genre | : Personnel management |
ISBN | : |
Author | : Sonny Nwankwo |
Publisher | : Routledge |
Total Pages | : 480 |
Release | : 2010-12-02 |
Genre | : Business & Economics |
ISBN | : 1136879072 |
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Author | : JOBBER, DAVID/E |
Publisher | : McGraw Hill |
Total Pages | : 845 |
Release | : 2016-03-16 |
Genre | : Business & Economics |
ISBN | : 0077174151 |
EBOOK: Principles and Practice of Marketing
Author | : Carnegie Library of Pittsburgh |
Publisher | : |
Total Pages | : 824 |
Release | : 1923 |
Genre | : Libraries |
ISBN | : |
Author | : Tevfik Dalgic |
Publisher | : Psychology Press |
Total Pages | : 288 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780789023308 |
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.