The Primordial Emotions

The Primordial Emotions
Author: Derek A. Denton
Publisher:
Total Pages: 316
Release: 2005
Genre: Medical
ISBN:

This book presents an accessible and groundbreaking new look at the evolution of consciousness. It traces its origins back to early man's primordial emotions--those elicited from basic needs such as hunger and thirst.

The Marketing Power of Emotion

The Marketing Power of Emotion
Author: John O'Shaughnessy
Publisher:
Total Pages: 283
Release: 2003
Genre: Business & Economics
ISBN: 0195150562

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Affective Neuroscience

Affective Neuroscience
Author: Jaak Panksepp
Publisher: Oxford University Press
Total Pages: 481
Release: 2004-09-30
Genre: Psychology
ISBN: 019802567X

Some investigators have argued that emotions, especially animal emotions, are illusory concepts outside the realm of scientific inquiry. However, with advances in neurobiology and neuroscience, researchers are demonstrating that this position is wrong as they move closer to a lasting understanding of the biology and psychology of emotion. In Affective Neuroscience, Jaak Panksepp provides the most up-to-date information about the brain-operating systems that organize the fundamental emotional tendencies of all mammals. Presenting complex material in a readable manner, the book offers a comprehensive summary of the fundamental neural sources of human and animal feelings, as well as a conceptual framework for studying emotional systems of the brain. Panksepp approaches emotions from the perspective of basic emotion theory but does not fail to address the complex issues raised by constructionist approaches. These issues include relations to human consciousness and the psychiatric implications of this knowledge. The book includes chapters on sleep and arousal, pleasure and fear systems, the sources of rage and anger, and the neural control of sexuality, as well as the more subtle emotions related to maternal care, social loss, and playfulness. Representing a synthetic integration of vast amounts of neurobehavioral knowledge, including relevant neuroanatomy, neurophysiology, and neurochemistry, this book will be one of the most important contributions to understanding the biology of emotions since Darwins The Expression of the Emotions in Man and Animals

The Therapeutic Interview in Mental Health

The Therapeutic Interview in Mental Health
Author: Giovanni Stanghellini
Publisher: Cambridge University Press
Total Pages: 195
Release: 2017-08-18
Genre: Medical
ISBN: 1107499089

The therapeutic interview approach looks at patients' experiences, emotions and values as the keys to understanding their suffering.

Animal Wise

Animal Wise
Author: Virginia Morell
Publisher: Crown Publishing Group (NY)
Total Pages: 306
Release: 2013
Genre: Animal behavior
ISBN: 0307461440

Explores the frontiers of research on animal cognition and emotion, offering a surprising examination into the hearts and minds of wild and domesticated animals.

The Feeling of what Happens

The Feeling of what Happens
Author: Antonio R. Damasio
Publisher: Houghton Mifflin Harcourt
Total Pages: 404
Release: 1999
Genre: Medical
ISBN: 9780156010757

The publication of this book is an event in the making. All over the world scientists, psychologists, and philosophers are waiting to read Antonio Damasio's new theory of the nature of consciousness and the construction of the self. A renowned and revered scientist and clinician, Damasio has spent decades following amnesiacs down hospital corridors, waiting for comatose patients to awaken, and devising ingenious research using PET scans to piece together the great puzzle of consciousness. In his bestselling Descartes' Error, Damasio revealed the critical importance of emotion in the making of reason. Building on this foundation, he now shows how consciousness is created. Consciousness is the feeling of what happens-our mind noticing the body's reaction to the world and responding to that experience. Without our bodies there can be no consciousness, which is at heart a mechanism for survival that engages body, emotion, and mind in the glorious spiral of human life. A hymn to the possibilities of human existence, a magnificent work of ingenious science, a gorgeously written book, The Feeling of What Happens is already being hailed as a classic.

Primordial Beast

Primordial Beast
Author: Peter Chicuorka
Publisher: Xlibris Corporation
Total Pages: 625
Release: 2018-05-29
Genre: Fiction
ISBN: 1984519336

An ancient Cherokee legend of a great spirit that protects the land and lake of a South Carolina park, deep in the heart of the reservation, brings Rebecca Anderson home. An up-and-coming biology student. Rebecca is working on her Master’s thesis, attempting to separate fact from fantasy in this persistent local legend; little does she know how real the “legend” is. When people start going missing, and others are found dead, Sheriff Bill Murphy must identify who—or what—is causing all this trouble before it gets worse. As the mystery evolves, it entangles Sarah Muller, a local high school senior, and she finds herself at the center of the investigation, stalked by a nightmare she couldn’t imagine. As all the players move toward the final discovery, they will be shocked by what they learn: the “legend” is more than it seems and not what any of them imagined.

The Ascent of Affect

The Ascent of Affect
Author: Ruth Leys
Publisher: University of Chicago Press
Total Pages: 399
Release: 2017-11-10
Genre: Science
ISBN: 022648873X

In recent years, emotions have become a major, vibrant topic of research not merely in the biological and psychological sciences but throughout a wide swath of the humanities and social sciences as well. Yet, surprisingly, there is still no consensus on their basic nature or workings. Ruth Leys’s brilliant, much anticipated history, therefore, is a story of controversy and disagreement. The Ascent of Affect focuses on the post–World War II period, when interest in emotions as an object of study began to revive. Leys analyzes the ongoing debate over how to understand emotions, paying particular attention to the continual conflict between camps that argue for the intentionality or meaning of emotions but have trouble explaining their presence in non-human animals and those that argue for the universality of emotions but struggle when the question turns to meaning. Addressing the work of key figures from across the spectrum, considering the potentially misleading appeal of neuroscience for those working in the humanities, and bringing her story fully up to date by taking in the latest debates, Leys presents here the most thorough analysis available of how we have tried to think about how we feel.

The Strange Order of Things

The Strange Order of Things
Author: Antonio Damasio
Publisher: Vintage
Total Pages: 331
Release: 2018-02-06
Genre: Science
ISBN: 0307908763

From one of our preeminent neuroscientists: a landmark reflection that spans the biological and social sciences, offering a new way of understanding the origins of life, feeling, and culture. The Strange Order of Things is a pathbreaking investigation into homeostasis, the condition of that regulates human physiology within the range that makes possible not only the survival but also the flourishing of life. Antonio Damasio makes clear that we descend biologically, psychologically, and even socially from a long lineage that begins with single living cells; that our minds and cultures are linked by an invisible thread to the ways and means of ancient unicellular life and other primitive life-forms; and that inherent in our very chemistry is a powerful force, a striving toward life maintenance that governs life in all its guises, including the development of genes that help regulate and transmit life. In The Strange Order of Things, Damasio gives us a new way of comprehending the world and our place in it.

Cluster Genesis

Cluster Genesis
Author: Pontus Braunerhjelm
Publisher: Oxford University Press, USA
Total Pages: 353
Release: 2006-11-02
Genre: Business & Economics
ISBN: 0199207186

Clusters - regional concentrations of related firms and organisations - are a key element of economic growth and innovation. This book discusses the case histories of well-known clusters, including: the Hollywood motion picture cluster, Silicon Valley, and Boston and San Francisco biotech regions.