This pioneering study on the market impact of African Americans analyzes the buying power of the black population of seventeen of the largest southern cities from Houston, Texas, to Richmond, Virginia, and discusses how best to appeal to urban black consumers through advertising. The investigation, carried out by the faculty and students at Fisk University, uses government sources and original data to analyze African American city-dwellers' occupations and buying habits, quantities of merchandise purchased, market locations for clothing and shoes, and credit systems.