The Permanent Campaign and Its Future

The Permanent Campaign and Its Future
Author: Norman J. Ornstein
Publisher: American Enterprise Institute
Total Pages: 268
Release: 2000
Genre: Political Science
ISBN: 9780844741345

Eminent political scientists weigh the benefits and the costs of this state of permanent campaign and describe the kind of political system likely to emerge within it.

Modern Political Campaigns

Modern Political Campaigns
Author: Michael D. Cohen
Publisher: Rowman & Littlefield
Total Pages: 205
Release: 2021-06-15
Genre: Political Science
ISBN: 1538153815

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Permanent Campaigning in Canada

Permanent Campaigning in Canada
Author: Alex Marland
Publisher: UBC Press
Total Pages: 385
Release: 2017-05-26
Genre: Political Science
ISBN: 077483451X

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors’ case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Passages to the Presidency

Passages to the Presidency
Author: Charles O. Jones
Publisher: Brookings Institution Press
Total Pages: 252
Release: 1998-06-01
Genre: Political Science
ISBN: 9780815791232

The standard view of the transition is based on a distinction between campaigning and governing, with election day as the marker: campaigning before, preparing to govern after. Yet changes are blurring the distinction between the two activities. The Clinton transition in 1992 is the watershed case. Dubbed the "worst" for failing to meet many of the standard tests, Clinton and his aides, nevertheless, were attuned to a campaigning style of governing that was fine-tuned after the 1994 mid-term election. Future transitions will be judged by a revised set of expectations. The conventional rules will be supplemented by tests that account for campaigning as integral to governing. What is called the "permanent campaign" is upon us. Presidents in the 21st century will prepare to govern more publicly from the start, anxious to establish and enhance their status in a more communal style of governing. This book considers the critical ten weeks of transition for recent party changes in the White House (Nixon, Carter, Reagan, Clinton) and signals a pivotal change for the future. Charles Jones identifies the conventional expectations for an effective transition in regard to such topics as dismantling the campaign, connecting with Congress, establishing a theme, and relating to the press.

Key Concepts in Political Communication

Key Concepts in Political Communication
Author: Darren G Lilleker
Publisher: Pine Forge Press
Total Pages: 360
Release: 2006-01-25
Genre: Language Arts & Disciplines
ISBN: 1446231402

This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

It's Even Worse Than It Looks

It's Even Worse Than It Looks
Author: Thomas E. Mann
Publisher: Basic Books
Total Pages: 273
Release: 2016-04-05
Genre: Political Science
ISBN: 0465096735

Acrimony and hyperpartisanship have seeped into every part of the political process. Congress is deadlocked and its approval ratings are at record lows. America's two main political parties have given up their traditions of compromise, endangering our very system of constitutional democracy. And one of these parties has taken on the role of insurgent outlier; the Republicans have become ideologically extreme, scornful of compromise, and ardently opposed to the established social and economic policy regime.In It's Even Worse Than It Looks, congressional scholars Thomas Mann and Norman Ornstein identify two overriding problems that have led Congress -- and the United States -- to the brink of institutional collapse. The first is the serious mismatch between our political parties, which have become as vehemently adversarial as parliamentary parties, and a governing system that, unlike a parliamentary democracy, makes it extremely difficult for majorities to act. Second, while both parties participate in tribal warfare, both sides are not equally culpable. The political system faces what the authors call &"asymmetric polarization," with the Republican Party implacably refusing to allow anything that might help the Democrats politically, no matter the cost.With dysfunction rooted in long-term political trends, a coarsened political culture and a new partisan media, the authors conclude that there is no &"silver bullet"; reform that can solve everything. But they offer a panoply of useful ideas and reforms, endorsing some solutions, like greater public participation and institutional restructuring of the House and Senate, while debunking others, like independent or third-party candidates. Above all, they call on the media as well as the public at large to focus on the true causes of dysfunction rather than just throwing the bums out every election cycle. Until voters learn to act strategically to reward problem solving and punish obstruction, American democracy will remain in serious danger.

The Mass Marketing of Politics

The Mass Marketing of Politics
Author: Bruce I. Newman
Publisher: SAGE
Total Pages: 186
Release: 1999-07-02
Genre: Business & Economics
ISBN: 0761909591

Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

New Media Campaigns and the Managed Citizen

New Media Campaigns and the Managed Citizen
Author: Philip N. Howard
Publisher: Cambridge University Press
Total Pages: 296
Release: 2006
Genre: Language Arts & Disciplines
ISBN: 9780521847490

A critical assessment of the role that information technologies have come to play in contemporary campaigns.

How Canadians Communicate IV

How Canadians Communicate IV
Author: David Taras
Publisher: Athabasca University Press
Total Pages: 401
Release: 2012
Genre: Computers
ISBN: 1926836812

A comprehensive, up to date, and probing examination of media and politics in Canada.