The Passionate Marketing Revolution
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| Author | : Mike Rudd |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 166 |
| Release | : 2017-10-28 |
| Genre | : |
| ISBN | : 9781978108431 |
The time is NOW. These four words fill the sub title of Mike Rudd's latest book but the words can ring true all over the world for any type of business. What are you waiting for? The Passionate Marketing Revolution: The Time is NOW is Mike Rudd's 3rd book and his latest book is a call to action for business owners, entrepreneurs, marketing directors, and anyone in the C-suites at a corporation to flip the traditional marketing model for a business on its head. There are missing pieces in marketing strategy. He sets out in the enclosed pages to lay out a handbook for anyone reading to find out these missing core competencies, how to apply and understand them, and combine them with the existing yet improved current ones to create a revolution in how we market businesses. There is no time to waste, the opportunity is here and the time is now. Join Mike in the Passionate Marketing Revolution and together we will reinvent how businesses market and connect with customers and their employees. Mike Rudd is an Author, Speaker, Creator, and Digital Marketing Consultant. He can be found at www.MarketingFunWithMike.com and is also the creator of www.Hashtag59.com.
| Author | : Stephanie Diamond |
| Publisher | : Pearson Education |
| Total Pages | : 360 |
| Release | : 2013 |
| Genre | : Art |
| ISBN | : 0789748657 |
Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.
| Author | : Dane Brookes |
| Publisher | : |
| Total Pages | : 292 |
| Release | : 2015-08-18 |
| Genre | : |
| ISBN | : 9780993369704 |
Content Marketing Revolution boldly guides you through five proven steps that will help your business to attract more customers, close more sales and excite brand loyalty. Whether you're a marketing manager, an entrepreneur or an S&P Index CEO, this book provides a step-by-step guide to planning, executing and monitoring a killer content marketing strategy. Gone are the days when traditional marketing messages had critical power on buying decisions. Instead, customers now want to make empowered decisions based on useful information, valuable engagements and brand affinity. This book will help you to quickly adapt to the demise of traditional marketing and position your brand as a market leader in the 'content age'. Content marketing expert, Dane Brookes, shares his secrets and battle tactics, along with everything you need to know to seize control of your market by giving your customers exactly what they want, before they even realise it. Entertainingly written, this book is packed with practical tips, proven strategies, and case studies that demonstrate how some of the most successful brands in the world like Red Bull, Four Seasons and Open University are nurturing customers with highly-relevant content. The book also includes contributions from leading content experts, including Olivier award-winning writer, Mark Davies Markham and Philips' Digital Editor in Chief, Matt Warnock (Foreword). It's time to declare war on your competitors and revolutionise your place in the market. Expert reviews: "Dane Brookes inspiringly guides you through the five key steps to success. This book is a must for marketers of all levels." - Mark Langshaw, Journalist at Digital Spy "Dane Brookes is amongst the new breed of true content marketers. By following his advice in this book, you'll be able to devise a solid content strategy, with insights into how you can test, measure and improve." - Matt Warnock, Digital Editor in Chief at Philips "Content Marketing Revolution is the new bible for business owners. If you want to dominate your market, this is your starting point." - Debora Fougere, Emmy & Peabody Award-Winning TV Producer "If you're looking to build a marketing strategy that actually works, this book contains the instructions." - Jo Banks, Author & Business Consultant
| Author | : Patrick Young |
| Publisher | : FT Press |
| Total Pages | : 248 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : |
This book is a blueprint for coping the revolution, it gives a new vision of finacial markets outlined clearly and succinctly in print for the first time.
| Author | : Al Lieberman |
| Publisher | : FT Press |
| Total Pages | : 388 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780130293503 |
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
| Author | : Sarah Santacroce |
| Publisher | : |
| Total Pages | : 278 |
| Release | : 2021-01-27 |
| Genre | : |
| ISBN | : |
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
| Author | : Charles Sellers |
| Publisher | : Oxford University Press |
| Total Pages | : 511 |
| Release | : 1994-05-19 |
| Genre | : History |
| ISBN | : 0199762422 |
In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on impeccable scholarship and written with grace and style, this volume provides a sweeping political and social history of the entire period from the diplomacy of John Quincy Adams to the birth of Mormonism under Joseph Smith, from Jackson's slaughter of the Indians in Georgia and Florida to the Depression of 1819, and from the growth of women's rights to the spread of the temperance movement. Equally important, he offers a provocative new way of looking at this crucial period, showing how the boom that followed the War of 1812 ignited a generational conflict over the republic's destiny, a struggle that changed America dramatically. Sellers stresses throughout that democracy was born in tension with capitalism, not as its natural political expression, and he shows how the massive national resistance to commercial interests ultimately rallied around Andrew Jackson. An unusually comprehensive blend of social, economic, political, religious, and cultural history, this accessible work provides a challenging analysis of this period, with important implications for the study of American history as a whole. It will revolutionize thinking about Jacksonian America.
| Author | : Mathew Sweezey |
| Publisher | : Harvard Business Press |
| Total Pages | : 178 |
| Release | : 2020-03-24 |
| Genre | : Business & Economics |
| ISBN | : 1633694038 |
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
| Author | : Jeff Rosenblum |
| Publisher | : powerHouse Books |
| Total Pages | : 128 |
| Release | : 2017-11-14 |
| Genre | : Business & Economics |
| ISBN | : 157687883X |
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
| Author | : Paul R. Gamble |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 328 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780749449803 |
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
