The Packard: 1942-1962
Author | : Nathaniel T. Dawes |
Publisher | : |
Total Pages | : 244 |
Release | : 1975 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Nathaniel T. Dawes |
Publisher | : |
Total Pages | : 244 |
Release | : 1975 |
Genre | : Business & Economics |
ISBN | : |
Author | : Dennis Adler |
Publisher | : Motorbooks |
Total Pages | : 160 |
Release | : 2004-06 |
Genre | : Packard automobile |
ISBN | : 0760319286 |
Foreword by Jay Leno. The author delivers the complete history of this magnificent marque, from Packard's first Model A horseless carriage of 1899, to the company's final days in 1958. Archival black-and-white photographs, stunning new color photos, and a thorough and well-researched text guide you through Packard's stylish lineup.
Author | : Arthur W. Einstein, Jr. |
Publisher | : McFarland |
Total Pages | : 283 |
Release | : 2014-01-10 |
Genre | : Transportation |
ISBN | : 0786456612 |
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author | : Frederick Zimmerman |
Publisher | : F & J Zimmerman Co |
Total Pages | : 317 |
Release | : 2011-08-05 |
Genre | : Business & Economics |
ISBN | : 0983903549 |
The Turnaround Experience is a study of 16 attempted business turnarounds, each studied for twenty years. Nine were successful and seven unsuccessful, the differences owing to the strategies employed, the managerial skills, and character traits on the part of the people involved.The proposition advanced here is that the successful turnarounds focuses involved conscientious, carefully orchestrated efforts aimed at improving the firm's effectiveness as an efficient low-cost producer of increasingly differentiated quality products simultaneously. This study also revealed that successful turnarounds involve leaders who focus on operations, possess strong ethical values, have good personal reputations, and follow the principles of fair play in dealing with employees, creditors, suppliers, and customers.The 16 cases were drawn from actual documented histories occurrences spanning more than 80 years from 1902 to 1988 in the automobile and agricultural equipment industries where much material is available on the events and the characteristics of the people involved.
Author | : Julie M. Fenster |
Publisher | : Automobile Heritage Publishing & Co |
Total Pages | : 220 |
Release | : 2005-08-21 |
Genre | : Packard automobile |
ISBN | : 0971146829 |
Discover the passion of Packard. From the 1899 Model A to the 1956 Caribbean these magnificently presented cars tell the story of the company. Lavish color photography and rare documentary offerings have made this a classic favorite with serious collectors.
Author | : Packard Motor Car Company |
Publisher | : |
Total Pages | : |
Release | : 1940 |
Genre | : Advertising |
ISBN | : |
Author | : Yi Lin |
Publisher | : Springer Science & Business Media |
Total Pages | : 426 |
Release | : 2011-12-14 |
Genre | : Business & Economics |
ISBN | : 1461423104 |
Systemic Structure behind Human Organizations: From Civilizations to Individuals shows how the systemic yoyo model can be successfully employed to study human organizations at three different levels: civilizations, business enterprises, and individuals. This monograph tackles managerial problems from an holistic perspective such as how a business entity grows and dies and how a CEO can manipulate the choices of long- and short-term projects in order to gain more control over the board of directors. By creating a uniform language and logic of reasoning, the book provides examples and convincing results. Additionally the book shows how the same model, thinking logic, and methodology of the systems research can be equally applied to analyze problems and situations considered in natural sciences, social sciences, and humanity areas. Therefore it offers knowledge of a brand new tool to attack organizational problems. By concentrating on difficult, unsettled issues in these varying areas, this monograph thoroughly explains how some laws of nature can be established for the common study of natural and social sciences.