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| Author | : Dennis I. Smith |
| Publisher | : |
| Total Pages | : 114 |
| Release | : 2004 |
| Genre | : Soft drink industry |
| ISBN | : 9781930975125 |
"Did Diva Brown have possession of the original Coca-Cola formula? Read this account and decide for yourself."--
| Author | : Dennis Smith |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 126 |
| Release | : 2016-03 |
| Genre | : |
| ISBN | : 9781530364756 |
Diva Brown was no "elusive phantom," as at least one writer claimed. She was a real person, living in Atlanta in 1888, and acquainted with Coca-Cola inventor John S. Pemberton. She spent her adult life selling cola, either bottled read to drink or her formula so others could make it.Much of what people think they know of Diva Brown is wrong. This is in part due to the fanciful and incorrect statements made by Diva Brown, herself, and those who knew her, in order to either validate or discredit her claim to the original Coca-Cola formula. The National Bottler's Gazette alternately called her a "Successful New Woman of the South," and a "Fake and a Humbug."This book uses diverse primary sources: court transcripts, corporation records, letters, and original advertisements to provide a complete account of Diva Brown and her life as the self-proclaimed "Original Coca-Cola Woman." Where possible, the words are those of Diva Brown and those who knew her: John S. Pemberton, Asa Candler, James C. Mayfield, Frank Robinson, and many others. Did Diva Brown have possession of the original Coca-Cola formula? Read this account and decide for yourself. In two decades of advertising and selling her formula Diva Brown was not once sued by the Coca-Cola Company. You be the judge.
| Author | : Chris H. Beyer |
| Publisher | : |
| Total Pages | : 296 |
| Release | : 2000 |
| Genre | : Antiques & Collectibles |
| ISBN | : |
This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
| Author | : Chris H. Beyer |
| Publisher | : |
| Total Pages | : 296 |
| Release | : 2000 |
| Genre | : Antiques & Collectibles |
| ISBN | : |
This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
| Author | : Alexandra Chreiteh |
| Publisher | : Interlink Publishing |
| Total Pages | : 144 |
| Release | : 2012-11-01 |
| Genre | : Fiction |
| ISBN | : 1623710057 |
The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
| Author | : Frederick Allen |
| Publisher | : Open Road Media |
| Total Pages | : 587 |
| Release | : 2015-10-27 |
| Genre | : Business & Economics |
| ISBN | : 1504019830 |
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
| Author | : Bartow J. Elmore |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 455 |
| Release | : 2014-11-03 |
| Genre | : Business & Economics |
| ISBN | : 0393245934 |
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
| Author | : Norman L. Dean |
| Publisher | : Xlibris Corporation |
| Total Pages | : 162 |
| Release | : 2010-03-05 |
| Genre | : Antiques & Collectibles |
| ISBN | : 1450054056 |
The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the authors mission to get the story told before the truth was forever lostto set the record straightnot only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.
| Author | : Neville Isdell |
| Publisher | : Macmillan + ORM |
| Total Pages | : 271 |
| Release | : 2011-10-25 |
| Genre | : Business & Economics |
| ISBN | : 1429988894 |
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
| Author | : Thomas Oliver |
| Publisher | : Random House |
| Total Pages | : 190 |
| Release | : 2013-10-09 |
| Genre | : Business & Economics |
| ISBN | : 0804151318 |
“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
