Final report

Final report
Author: OAS. Department of Regional Development
Publisher:
Total Pages: 58
Release: 1987
Genre:
ISBN:

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Tourism Marketing and Management in the Caribbean (RLE Marketing)
Author: Dennis J. Gayle
Publisher: Routledge
Total Pages: 303
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1317663136

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
Author: Cathy A. Enz
Publisher: SAGE
Total Pages: 1081
Release: 2010-07-14
Genre: Business & Economics
ISBN: 1412905907

This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.