The Open Mobile Alliance
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| Author | : Michael Brenner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 530 |
| Release | : 2008-02-28 |
| Genre | : Computers |
| ISBN | : 0470519894 |
A practical overview of OMA specifications and how they enable mobile multimedia services & much more ...! The Open Mobile Alliance (OMA) is an industry forum, which develops open specifications to help in the creation of applications and services to be deployed over converged networks. The alliance is the leading industry forum for generating market-driven specifications for interoperable mobile service enablers that facilitate global user adoptions of mobile multimedia services. Members include traditional wireless industry segments, such as mobile operators mobile operators (e.g. AT&T, China Mobile, Orange, Sprint Nextel, T-Mobile, Telefonica, Vodafone), equipment and mobile systems manufacturers (e.g. Alcatel-Lucent, Ericsson, Motorola, Nokia, Philips, Samsung, Siemens, Sony-Ericsson), and Information Technology vendors (e.g. BEA Systems, IBM, Microsoft, Oracle Corporation, Sun Microsystems and NEC). Since its formation in 2002, the OMA has made significant progress in areas such as push-to-talk over cellular, device management, presence and group management, and messaging. The Open Mobile Alliance: Provides a comprehensive overview of the service enablers published by the OMA, tying together all the different piece parts developed by the individual working groups Offers a thorough introduction to the OMA Service Environments (OSE) and the specification process for enabling technologies. Discusses enablers for services such as gaming, IMS, Parlay, mobile broadcast and web services. Contains contributions from all stakeholders in the mobile application value chain. The Open Mobile Alliance Alliance is an invaluable resource for OMA members, product managers, network architects and planners, standards managers, standards engineers and IT professionals. Advanced Students and lecturers on mobile application development and standardization courses will also find this book of interest."The success of OMA is due to its individual members' contributions, and this book is testament to their hard work. The individual members' efforts and the authors of this book are to be congratulated on their magnificent achievements." Mark Cataldo, Senior Advisor, Orange SA, OMA Technical Plenary Chairman
| Author | : Christian Schlee |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 356 |
| Release | : 2013-10-01 |
| Genre | : Computers |
| ISBN | : 3834823961 |
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
| Author | : Jack W. Plunkett |
| Publisher | : Plunkett Research, Ltd. |
| Total Pages | : 472 |
| Release | : 2008-08 |
| Genre | : Telecommunication |
| ISBN | : 1593921179 |
Market research guide to the wireless access and cellular telecommunications industry ? a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Also provides profiles of 350 leading wireless, Wi-Fi, RFID and cellular industry firms - includes addresses, phone numbers, executive names.
| Author | : Alex Michael |
| Publisher | : Routledge |
| Total Pages | : 248 |
| Release | : 2006-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1136377859 |
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
| Author | : Ariel Pashtan |
| Publisher | : Cambridge University Press |
| Total Pages | : 290 |
| Release | : 2005-04-21 |
| Genre | : Computers |
| ISBN | : 9780521830492 |
| Author | : Lian, Shiguo |
| Publisher | : IGI Global |
| Total Pages | : 616 |
| Release | : 2009-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1605662631 |
"This handbook is for both secure multimedia distribution researchers and also decision makers in obtaining a greater understanding of the concepts, issues, problems, trends, challenges and opportunities related to secure multimedia distribution"--Provided by publisher.
| Author | : Shyam Chakraborty |
| Publisher | : John Wiley & Sons |
| Total Pages | : 370 |
| Release | : 2007-02-06 |
| Genre | : Technology & Engineering |
| ISBN | : 0470061456 |
IMS Multimedia Telephony service has been standardized in 3GPP as the replacement of the circuit switched telephony service in cellular networks. The multimedia telephony service consists of several service components such as voice, video and text. ‘IMS Multimedia Telephony over Cellular Systems’ provides a comprehensive overview of the service that will enable enriched telephony for mobile users. Enriched telephony fulfils the user’s desire to communicate in new ways, for example by sharing pictures and video clips. In addition to an overview of the Multimedia Telephony service, the book focuses on the modern media processing methods, which allows the quality of the packet switched voice and video telephony not only to match but also possibly exceed the quality of circuit switched telephony. Such key components as adaptive jitter buffering and adaptation of conversational media are explained in detail. Key features: Detailed description of how Multimedia Telephony sessions are set-up and controlled Analysis showing the capacity and quality of VoIP and Multimedia Telephony in cellular networks Coverage of other IMS services such as PoC specified by 3GPP and OMA Description of suitable QoS and radio bearers for Multimedia Telephony Explanation of the modern radio interface, especially High Speed Packet Access, which is based on concepts such as link adaptation and fast hybrid ARQ The possibilities for the current and future standards covered in this book make it an indispensable resource for engineers, designers and researchers in VoIP, telecommunication companies and universities teaching and conducting research in telecommunications. It will also be of interest to managers needing an in-depth knowledge of the engineering and key issues of this complex technology, and students aspiring to develop a career in this area.
| Author | : Syed A. Ahson |
| Publisher | : CRC Press |
| Total Pages | : 604 |
| Release | : 2010-12-07 |
| Genre | : Computers |
| ISBN | : 1439800839 |
From basic concepts to research grade material, Mobile Web 2.0: Developing and Delivering Services to Mobile Devices provides complete and up-to-date coverage of the range of technical topics related to Mobile Web 2.0. It brings together the work of 51 pioneering experts from around the world who identify the major challenges in Mobile Web 2.0 appl
| Author | : Jack W. Plunkett |
| Publisher | : Plunkett Research, Ltd. |
| Total Pages | : 655 |
| Release | : 2008-08 |
| Genre | : Telecommunication |
| ISBN | : 1593921411 |
A market research guide to the telecommunications industry. It offers a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It provides profiles of the 500 biggest, companies in the telecommunications industry.
| Author | : Gonzalo Camarillo |
| Publisher | : John Wiley & Sons |
| Total Pages | : 456 |
| Release | : 2007-01-11 |
| Genre | : Technology & Engineering |
| ISBN | : 0470031417 |
The 3G IP Multimedia Subsystem (IMS): Merging the Internet and the Cellular Worlds, Second Edition is an updated version of the best-selling guide to this exciting technology that will merge the Internet with the cellular world, ensuring the availability of Internet technologies such as the web, email, instant messaging, presence and videoconferencing nearly everywhere. In this thoroughly revised overview of the IMS and its technologies, goals, history, vision, the organizations involved in its standardization and architecture, the authors first describe how each technology works on the Internet and then explain how the same technology is adapted to work in the IMS, enabling readers to take advantage of any current and future Internet service. Key features of the Second Edition include: New chapter on Next Generation Networks, including an overview on standardization, the architecture, and PSTN/ISDN simulation services. Fully updated chapter on the Push-to-talk over Cellular (PoC) service, covering the standardization in the Open Mobile Alliance (OMA), architecture, PoC session types, user plane, and the Talk Burst Control Protocol. Several expanded sections, including discussion of the role of the Open Mobile Alliance in the standardization process, IPv4 support in IMS, a description of the IMS Application Layer Gateway and the Transition Gateway, and a description of the presence data model. Updated material on the presence service, session-based instant messages with the Message Session Relay Protocol (MSRP), and the XML Configuration Access Protocol (XCAP). Supported by a companion website on which instructors and lecturers can find electronic versions of the figures. Engineers, programmers, business managers, marketing representatives, and technically aware users will all find this to be an indispensable guide to IMS and the business model behind it.
