The Only Book You Will Ever Need On Branding
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| Author | : Michiel Maandag |
| Publisher | : Robinson |
| Total Pages | : 171 |
| Release | : 2015-12-17 |
| Genre | : Business & Economics |
| ISBN | : 147213608X |
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
| Author | : The Staff of Entrepreneur Media |
| Publisher | : Entrepreneur Press |
| Total Pages | : 507 |
| Release | : 2015-01-19 |
| Genre | : Business & Economics |
| ISBN | : 1613083009 |
Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.
| Author | : Ellen Karsh |
| Publisher | : Basic Books |
| Total Pages | : 450 |
| Release | : 2014-04-08 |
| Genre | : Business & Economics |
| ISBN | : 0465058922 |
From top experts in the field, the definitive guide to grant-writing Written by two expert authors who have won millions of dollars in government and foundation grants, this is the essential book on securing grants. It provides comprehensive, step-by-step guide for grant writers, including vital up-to-the minute interviews with grant-makers, policy makers, and nonprofit leaders. This book is a must-read for anyone seeking grants in today's difficult economic climate. The Only Grant-Writing Book You'll Ever Need includes: Concrete suggestions for developing each section of a proposal Hands-on exercises that let you practice what you learn A glossary of terms Conversations with grant-makers on why they award grants...and why they don't Insights into how grant-awarding is affected by shifts in the economy
| Author | : The Staff of Entrepreneur Media, Inc. |
| Publisher | : Entrepreneur Press |
| Total Pages | : 534 |
| Release | : 2018-08-14 |
| Genre | : Business & Economics |
| ISBN | : 1613083882 |
In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media
| Author | : Idris Mootee |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-05-17 |
| Genre | : Business & Economics |
| ISBN | : 1118659961 |
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
| Author | : Joanna Martine Woolfold |
| Publisher | : Taylor Trade Publications |
| Total Pages | : 549 |
| Release | : 2008-06-11 |
| Genre | : Body, Mind & Spirit |
| ISBN | : 1589794184 |
OVER HALF A MILLION COPIES SOLD! This is the classic guide to astrological history, legend, and practice! Readers will enjoy simple, computer-accurate planetary tables that allow anyone born between 1900 and 2100 to pinpoint quickly their sun and moon signs, discover their ascendants, and map out the exact positions of the planets at the time of their birth. In addition to revealing the planets' influence on romance, health, and career, The Only Astrology Book You'll Ever Need takes a closer look at the inner life of each sign. Celebrated astrologer Joanna Martine Woolfolk offers abundant insights on the personal relationships and emotional needs that motivate an individual, on how others perceive astrological types, and on dealing with the negative aspects of signs. Readers will also welcome the inclusion of new discoveries in astronomy. Lavishly illustrated and with an updated design, this new edition is an indispensable sourcebook for unlocking the mysteries of the cosmos through the twenty-first century and beyond.
| Author | : Mike Kim |
| Publisher | : Morgan James Publishing |
| Total Pages | : 187 |
| Release | : 2021-06-08 |
| Genre | : Business & Economics |
| ISBN | : 1631953486 |
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
| Author | : Hal Elrod |
| Publisher | : Honoree Enterprises Publishing, LLC |
| Total Pages | : 204 |
| Release | : 2016-09-11 |
| Genre | : |
| ISBN | : 9780996186186 |
A Book Establishes Your Authority and Credibility Faster and Easier Than Anything Else. This is the Guide You Need to Write Yours! The biggest and best tool you'll ever have in your belt is a business book with your name on the cover Authority and Credibility-Your own book effortlessly attracts investors, clients, and customers Brand recognition-Your own book makes your name and brand easier to recognize, extending your reach further than ever before The ultimate business card-We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to how a book can help you to build and grow your business and your brand, and how you can put your ideas on the page You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a pro Marketing plans-both for your book, and using your book to market yourself and your business Honorée Corder is the author of dozens of books, she does all sorts of other magical things, and her badassery is legendary. She is Hal Elrod's business partner and co-creator of The Miracle Morning book series, and she coaches high profile professionals, guiding them into some of the best decisions they've ever made. If You're Looking for a Single Tool to Achieve Next-Level Success, Pick Up Your Copy of 'You Must Write A Book' Right Now!
| Author | : Radim Malinic |
| Publisher | : Brand Nu Limited |
| Total Pages | : 313 |
| Release | : 2019-11-11 |
| Genre | : Design |
| ISBN | : 0993540031 |
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
| Author | : Malcolm S. Thaler |
| Publisher | : Lippincott Williams & Wilkins |
| Total Pages | : 408 |
| Release | : 2014-12-30 |
| Genre | : Medical |
| ISBN | : 1496314476 |
For more than 25 years, The Only EKG Book You’ll Ever Need has lived up to its name as an easy-to-understand, practical, and clear reference for everyday practice and clinical decision making. Dr. Thaler’s ability to simplify complex concepts makes this an ideal tool for students, teachers, and practitioners at all levels who need to be competent in understanding how to read an EKG. Clear illustrations, clinical examples, and case studies help you quickly learn how identify and interpret hypertrophy and enlargement, arrhythmias, conduction blocks, pre-excitation syndromes, myocardial infarction, and more. Features: New material throughout and shortened and simplified explanations ensure that you’re reading the most up-to-date, clear, and accurate text available. More than 200 facsimiles of EKG strips provide greater insight into normal and abnormal tracings, increasing your understanding of their clinical significance. Clinical examples, interactive questions, and case studies put key concepts into real-world context so that what you learn is immediately usable. Full-color, simple illustrations highlight important concepts and make challenging concepts easier to understand. A companion ebook, with fully searchable text and interactive question bank, makes this a great resource for students, teachers, and practitioners.
