The Official Loan Officer Strategy Guide

The Official Loan Officer Strategy Guide
Author: Nicholaus Carpenter
Publisher: Independently Published
Total Pages: 130
Release: 2019-06-20
Genre:
ISBN: 9781075279522
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Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.

Loan Officer Exam Secrets Study Guide

Loan Officer Exam Secrets Study Guide
Author: Loan Officer Exam Secrets Test Prep
Publisher: Mometrix Secrets Study Guides
Total Pages: 0
Release: 2018-04-12
Genre: Study Aids
ISBN: 9781609719944
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***Includes Practice Test Questions*** Loan Officer Exam Secrets helps you ace the Loan Officer Exam, without weeks and months of endless studying. Our comprehensive Loan Officer Exam Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. Loan Officer Exam Secrets includes: The 5 Secret Keys to Loan Officer Test Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; Comprehensive sections including: Loan Disclosures, Good Faith Estimates, Predatory Lending, Equal Credit Opportunity Act, Fair Housing Act, Patriot Act, Broker Disclosure Form, Privacy Protection Policy Notice, Mortgage Lending Act, Features of Purchase Loans, Refinance Loans, 30 and 15-year Fixed Rate Loans, Second Mortgages, Home Equity Lines of Credit, Balloon and Adjustable Rate Mortgages, Nine Conforming Loan Approval Documents, Reverse Mortgage, Bridge and End Loans, Bi-weekly and Blanket Mortgages, Points, Interest Rates, Equity, Table Funding, Qualifying the Borrower, Credit Scores, Ratio Analysis and Housing Ratios, Collateral, Underwriters, Fannie Mae Risk Factors, Five Types of Verification, Foreclosures and Tax Liens, Three Types of Bankruptcy, Payment Shock, Compensating Factors, The 10-Month Rule, and much more...

Loan Officer Training

Loan Officer Training
Author: Alex Johnson
Publisher: Lulu.com
Total Pages: 188
Release: 2007-12-01
Genre: Business & Economics
ISBN: 0615177824
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Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out

Mortgage Loan Officer Success Guide

Mortgage Loan Officer Success Guide
Author: Michael Zuren, Ph.d.
Publisher:
Total Pages: 108
Release: 2016-09-25
Genre:
ISBN: 9781539089957
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The key to a new, successful, and highly profitable career in the mortgage sales industry is at your fingertips! In his tell-all guide to achieving your goals as a mortgage loan officer, Michael D. Zuren, PhD, outlines the steps all accomplished officers in the business have used to create a top-notch business and reach their career and financial goals. He covers the basics, such as understanding the industry and how mortgages work, knowing how to get hired (and which employers to seek out), and creating a framework for an amazing career. He also covers more advanced tips, tricks, and techniques-from creating and sustaining an effective marketing campaign to knowing how to build rapport and excellent customer service, which are critical to business success. Perfect for both brand-new agents and seasoned veterans, Mortgage Loan Officer Success Guide gives you everything you need to make your dream job a reality!

The Millionaire Loan Officer

The Millionaire Loan Officer
Author: Scott Hudspeth
Publisher: Createspace Independent Publishing Platform
Total Pages: 178
Release: 2017-10-04
Genre:
ISBN: 9781977882202
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Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year, never able to delegate or let go of the everyday minutiae? Or are you new to the Mortgage industry looking to reach new heights and obtain success in your professional life? This book is a game changer for mortgage professionals everywhere. In Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different, but interwoven stories. Based on real events and the teachings of mentor and author, Scott Hudspeth, you'll follow these characters through the steps for success. With each chapter's 'Final Thoughts' you'll gain the knowledge and action items needed to take you from a Mortgage Loan Officer to a Millionaire Loan Officer.

The Ultimate Guide to Facebook Ad Campaigns for Loan Officers

The Ultimate Guide to Facebook Ad Campaigns for Loan Officers
Author: Carl White
Publisher:
Total Pages:
Release: 2019-06
Genre:
ISBN: 9781732465534
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Online Ads and Digital Campaigns Are the Way of The Future for Mortgage Loans. Are You Ready?Many mortgage loan officers get stuck when it comes to thinking about online direct response ads and digital campaigns. Maybe they don't think they are tech-savvy enough or they get overwhelmed with ideas or where to start¿ maybe they don't see anybody else doing it (which is an advantage!) or they don't know what to look for in hiring someone reputable to help them. But technology can no longer be a blocker to your success; it's time to use it to your advantage. There are only three ways for you to get more customers - 1) your past clients, 2) your referral partners, and 3) leads generated from marketing and advertising. We will show you how to leverage technology to do all three so you can create an automated flow of old and new customer leads for more income with less effort.So, who is using this strategy to grow their mortgage loan business? Only the most visionary loan officers who 'get' the power of being a pioneer; forging new ways to gain visibility, authority and credibility in their markets. And now, that's you.

Mortgage Lending - Loan Officer Training

Mortgage Lending - Loan Officer Training
Author: Kenney
Publisher: Eiram Publishing
Total Pages: 312
Release: 2011-03
Genre: Business & Economics
ISBN: 1933039620
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Congratulations on your decision to enter the mortgage-lending arena. Mortgage lending is one of the most secure, respected, and exciting career opportunities available. Each day will bring you challenges that you will overcome, the excitement of helping to create a loan program that meets the needs of both the borrower and the lender, and the satisfaction of helping each borrower achieve their dreams of home ownership. Home Mortgage Lending is an excellent career opportunity that provides stability, advancement, and a sense of satisfaction to the loan officer who obtains the knowledge and skills necessary to excel within the profession. The training contained in the course provides specific information concerning the loan process and the part you and others play in that process. The information we offer in this program provides you with the foundation that you need to become a well rounded mortgage professional. The top of your field, you will specialize in the overall picture. You will develop the perfect mix of knowledge and skills, add to it the creativity required when overcoming the specific issues that occur during the loan process, and begin on the path that will lead you to the top of your profession. Mortgage lending provides you with the career option that will make you one of the most highly respected professionals within your community. The skills that you will attain over the coming weeks will make you a commodity that is in high demand in the market. Research has shown that the most important attribute of a successful loan officer is the drive to succeed within their chosen profession. The drive to succeed surpasses educational degrees, experience and personal attributes. Purchasing this program shows that you have the initial drive needed to begin on the path toward career stability and success and the ability attain top-producer status. Mortgage Lending is perhaps one of the most satisfying career options available. You will perform the service of helping people to fulfill their dreams of home ownership. The industry is fast-paced, exciting and offers a stable opportunity to anyone willing to put forth the effort necessary to succeed. Each file you receive will contain a myriad of variations that will ensure every workday provides you with the challenge to perform at your best. The coursework builds the foundation that you will need in the coming days, months, and years. Upon successful completion of the coursework and an understanding of each review section, you will find that you are have a higher industry skill level then 90% of your competing loan officers.

High Trust Selling

High Trust Selling
Author: Todd Duncan
Publisher: Thomas Nelson Inc
Total Pages: 272
Release: 2002
Genre: Business & Economics
ISBN: 0785263934
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High Trust Selling will empower you with the tools necessary to become a great leader in selling and compel you to maximize your potential in life. This book can take you to the next level.

The Mortgage Marketing Manifesto

The Mortgage Marketing Manifesto
Author: Andrew Pawlak
Publisher: Createspace Independent Publishing Platform
Total Pages: 326
Release: 2016-09-20
Genre:
ISBN: 9781537419978
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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7

Loan Officer Freedom

Loan Officer Freedom
Author: Carl White
Publisher:
Total Pages:
Release: 2020-09-07
Genre:
ISBN: 9781732465541
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Get Off the 'Sales Rollercoaster'! How? By getting MORE closings while doing ONLY the things you LOVE to do.When you do only what you love to do, you take the limiters off your business growth. The only time you limit your growth is when you avoid doing things you don't like to do - even if it's to make money! When you figure out how to do only those things that you love and that make money in your mortgage loan business, more money means doing more of what you love to do. And that means you have no limitation on your income so you get off the 'feast or famine' rollercoaster. What you will learn in this book is road-tested and proven to get results. Even more, the teachings are delivered through real-life stories. You'll learn what it can mean to "pick a pretty one", what an African parrot knew about taking risks, how a racing legend's strategy can work for your business, and much more. The first part of this book is about getting your team built and set up for who is doing what, meaning the activity they're going to be doing vs. the activity you're going to be doing. The second part of this book gets specific about the activities that top loan officers and branch managers do each day of the week to bring more loans in the door with zero cold calling. You'll get scripts, insider tips and how to orient your mindset to grow your business - while getting off the sales rollercoaster and enjoying more freedom.