Nonprofit Internet Strategies

Nonprofit Internet Strategies
Author: Ted Hart
Publisher: John Wiley & Sons
Total Pages: 361
Release: 2005-03-25
Genre: Business & Economics
ISBN: 0471716197

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

101 Social Media Tactics for Nonprofits

101 Social Media Tactics for Nonprofits
Author: Melanie Mathos
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2012-02-07
Genre: Business & Economics
ISBN: 1118106245

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

The Nonprofits' Guide to Internet Communications Law

The Nonprofits' Guide to Internet Communications Law
Author: Bruce R. Hopkins
Publisher: John Wiley & Sons
Total Pages: 354
Release: 2002-11-15
Genre: Business & Economics
ISBN: 0471434108

Invaluable guidance on the most important legal issues facing nonprofits today Internet communication is the lifeblood of countless nonprofit organizations, yet there exists no specific law to provide for its regulation. Without solid legal guidance, nonprofits risk not only missing out on the unlimited opportunities that the Internet has to offer, but also jeopardizing their tax-exempt status. The Nonprofits' Guide to Internet Communications Law analyzes and explains the laws applicable to Internet communications by nonprofit organizations. Nonprofit law expert Bruce Hopkins writes that with Congress and government agencies reluctant to create new law, it will ultimately be up to the courts to determine the future of Internet law affecting nonprofit organizations. Extrapolating from the underlying principles of existing law, Hopkins addresses the legal ramifications of Internet business activities, charitable-giving administration, fundraising programs, lobbying, political campaign activities, and more. The Nonprofits' Guide to Internet Communications Law proves an unparalleled resource for this emerging field.

Everybody's Guide to the Internet

Everybody's Guide to the Internet
Author: Adam Gaffin
Publisher:
Total Pages: 232
Release: 1994
Genre: Computers
ISBN: 9780262571050

If you have access to a personal computer and want to explore the Internet, Everybody's Guide is the place to begin. Foreword by Mitchell Kapor. If you have access to a personal computer and want to explore the Internet, Everybody's Guide is the place to begin. Everybody's Guide is designed to make you comfortable in the virtual world of the Internet with its insider language and peculiar local culture. Accessible, friendly, and authoritative, it offers a clear, bare-bones introduction to the Internet, with just enough technical information to get you online. Additional help is offered at the end of each chapter in the form of a section on what to do "when things go wrong," and another section, called "FYI," tells you where to look for further information. Everybody's Guide covers everything you need to know about the rich and complex Internet environment: e-mail (including advanced e-mail); the "global watering hole" called Usenet and its essential newsgroups; mailing lists and bitnet; bulletin board systems; downloading files via ftp; information utilities such as telnet, gopher, archie, veronica, WAIS, and the World-Wide Web; information services such as library catalogs, weather reports, and traveling advisories; news services; IRC and MUDs; and the network in the classroom. The Internet is growing and changing so quickly that to help keep users up to date, Everybody's Update to the Internet is posted monthly and is available for free online over the Internet. Everybody's Guide was originally "published" electronically as The Big Dummy's Guide to the Internet. It is sponsored by the Electronic Frontier Foundation, a nonprofit organization founded by Mitchell Kapor and John Perry Barlow that works to protect civil liberties in emerging technologies.

Social Media for Social Good: A How-to Guide for Nonprofits

Social Media for Social Good: A How-to Guide for Nonprofits
Author: Heather Mansfield
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2011-09-30
Genre: Business & Economics
ISBN: 0071770992

Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

The Nonprofit Guide to the Internet

The Nonprofit Guide to the Internet
Author: Michael Johnston
Publisher: John Wiley & Sons
Total Pages: 260
Release: 1999-03-11
Genre: Business & Economics
ISBN:

The nonprofit community has embraced new technology with enthusiasm and vigour for three key reasons: increased Internet usage by nonprofits, growth in the total online audience, and advances in technology.

How the Internet Really Works

How the Internet Really Works
Author: Article 19
Publisher: No Starch Press
Total Pages: 122
Release: 2020-12-08
Genre: Computers
ISBN: 1718500300

An accessible, comic book-like, illustrated introduction to how the internet works under the hood, designed to give people a basic understanding of the technical aspects of the Internet that they need in order to advocate for digital rights. The internet has profoundly changed interpersonal communication, but most of us don't really understand how it works. What enables information to travel across the internet? Can we really be anonymous and private online? Who controls the internet, and why is that important? And... what's with all the cats? How the Internet Really Works answers these questions and more. Using clear language and whimsical illustrations, the authors translate highly technical topics into accessible, engaging prose that demystifies the world's most intricately linked computer network. Alongside a feline guide named Catnip, you'll learn about: • The "How-What-Why" of nodes, packets, and internet protocols • Cryptographic techniques to ensure the secrecy and integrity of your data • Censorship, ways to monitor it, and means for circumventing it • Cybernetics, algorithms, and how computers make decisions • Centralization of internet power, its impact on democracy, and how it hurts human rights • Internet governance, and ways to get involved This book is also a call to action, laying out a roadmap for using your newfound knowledge to influence the evolution of digitally inclusive, rights-respecting internet laws and policies. Whether you're a citizen concerned about staying safe online, a civil servant seeking to address censorship, an advocate addressing worldwide freedom of expression issues, or simply someone with a cat-like curiosity about network infrastructure, you will be delighted -- and enlightened -- by Catnip's felicitously fun guide to understanding how the internet really works!

Fundraising on the Internet

Fundraising on the Internet
Author: Mal Warwick
Publisher: Jossey-Bass
Total Pages: 324
Release: 2002
Genre: Business & Economics
ISBN:

In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.

Do More Good

Do More Good
Author: Bill McKendry
Publisher: Simon and Schuster
Total Pages: 174
Release: 2022-01-25
Genre: Business & Economics
ISBN: 1637630409

In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.

The Essential Guide to Internet Business Technology

The Essential Guide to Internet Business Technology
Author: Gail Honda
Publisher: Prentice Hall
Total Pages: 468
Release: 2002
Genre: Business & Economics
ISBN:

This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.