The New Influencers
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| Author | : Paul Gillin |
| Publisher | : Linden Publishing |
| Total Pages | : 258 |
| Release | : 2007-04-01 |
| Genre | : Business & Economics |
| ISBN | : 161035110X |
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
| Author | : Joseph Grenny |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 355 |
| Release | : 2013-05-17 |
| Genre | : Business & Economics |
| ISBN | : 0071808876 |
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
| Author | : Duncan Brown |
| Publisher | : Routledge |
| Total Pages | : 252 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0750686006 |
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
| Author | : Danielle Harlan |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 288 |
| Release | : 2016-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1259641929 |
Say goodbye to the old model of leadership. SAY HELLO TO THE NEW ALPHAS. If you want to make an impact—in your work, your life, and the world at large—it’s time to scrap the traditional thinking about leadership. The game is changing. Power is shifting. And a brave new movement of leaders are redefining success, rewriting the rules, and revolutionizing leadership for the modern world. Meet the New Alphas... NEW ALPHAS STRIVE TO BE SUCCESSFUL. But their definition of success goes beyond personal achievement. NEW ALPHAS VALUE PERSONAL FULFILLMENT. But they also want to be a force for good in the world. NEW ALPHAS MOTIVATE AND INSPIRE. They use their power and influence to improve the lives of others. NEW ALPHAS TRANSFORM ORGANIZATIONS. They spark ideas, generate excitement, and make things happen. If this sounds like the kind of leader you’d like to be, then this book is the roadmap you’ve been waiting for. The New Alpha offers a complete, holistic, interactive program that is designed to help you find meaning and fulfillment in your life while increasing your competency as a leader. It provides a step-by-step, developmental framework for setting goals, building relationships, and using your power and influence to incite positive change. It’s data-driven, customizable, and refreshingly candid about what it takes to be an exceptional leader in a rapidly changing global economy. The old Alpha is dead. Long live The New Alpha. This step-by-step guide to New Alpha leadership includes: • Self-assessments that will help you to customize the program to meet your personal needs • Short- and long-term planning templates, including sample daily plans • A personalized tracking system, including weekly check-in templates, that will allow you to monitor and increase your progress over time • Advice for dealing with difficult people and for reaching out to potential mentors and sponsors who will support and encourage you along the way • Tips, tricks, and tools for being an engaging, inspiring, and supportive leader––who also gets results • Other essential resources that that will help you to be exceptional and maximize your impact
| Author | : Catalina Goanta |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 341 |
| Release | : 2020-05-29 |
| Genre | : Law |
| ISBN | : 1788978285 |
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
| Author | : Sevil Yesiloglu |
| Publisher | : Routledge |
| Total Pages | : 316 |
| Release | : 2020-11-29 |
| Genre | : Business & Economics |
| ISBN | : 1000228266 |
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
| Author | : Justin Blaney D.M. |
| Publisher | : Post Hill Press |
| Total Pages | : 197 |
| Release | : 2020-10-13 |
| Genre | : Business & Economics |
| ISBN | : 1642935476 |
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
| Author | : Shortcut Edition |
| Publisher | : Shortcut Edition |
| Total Pages | : 31 |
| Release | : 2021-06-16 |
| Genre | : Business & Economics |
| ISBN | : |
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the immense potential of the blogosphere in marketing. You will also discover that : blogs make it possible to target small markets of enthusiasts who are otherwise very difficult to reach; bloggers are totally invested in a subject that carries them; the Internet makes it possible to create highly involved communities, governed by their own codes and standards; to dialogue with the blogosphere, you need to adopt the right tone and a spirit of exchange; the company can take advantage of these channels to create a real close relationship with its audience. The Internet has created multiple spaces that represent a vast potential for the company to exploit. Among them, the blogosphere stands out for the investment of its members. More and more numerous and listened to, they are becoming real influencers for entire communities. Position yourself intelligently on these platforms and you will gain visibility and image. Will you be able to establish a productive relationship with these influencers? *Buy now the summary of this book for the modest price of a cup of coffee!
| Author | : Tamar Weinberg |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 370 |
| Release | : 2009-07-01 |
| Genre | : Business & Economics |
| ISBN | : 1449379281 |
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
| Author | : Esperanza Miyake |
| Publisher | : Taylor & Francis |
| Total Pages | : 207 |
| Release | : 2024-08-01 |
| Genre | : Social Science |
| ISBN | : 1040097944 |
This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
