The New Guide To Student Recruitment Marketing
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Author | : Virginia Carter Smith |
Publisher | : Council for Advancement & |
Total Pages | : 95 |
Release | : 1986-01-01 |
Genre | : Business & Economics |
ISBN | : 9780899642451 |
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit adults and others; using personal approaches in recruitment programs; involving students and alumni to recruit students; communicating effectively through publications; creating memorable film and slide shows; and building audience awareness through advertising. Specific topics include: reaching unenrolled applicants and students who have never graduated; a management vs. sales model; using research to help the marketing program succeed; research that helps students choose the right college; comparing face-to-face, mail, and telephone surveys; taking classes to shopping centers; recruiting two-year college graduates; increasing the school's applicant pool; a campus visit for students; communicating through catalogs; test for clear writing; a college audiovisual show; the importance of the soundtrack to a college slide show; and knowing the institution and the market before advertising. (SW)
Author | : |
Publisher | : |
Total Pages | : 300 |
Release | : 1998 |
Genre | : Education |
ISBN | : |
Author | : Tony Cook |
Publisher | : Routledge |
Total Pages | : 258 |
Release | : 2009-09-10 |
Genre | : Education |
ISBN | : 113585324X |
How to Recruit and Retain Higher Education Students is an invaluable resource for academic staff, administrators and policy makers involved in student recruitment and improving student retention. It offers practical advice on how universities can influence the expectations of prospective students, allowing them to make sensible decisions about careers, courses and institutions. Many surveys of students who drop out of university show that most do so out of disappointment. Failing to understand what higher education was about quickly enough, they become confused and frustrated. Dropping out seems the best solution. This book describes a series of practices proven to encourage students to stay on, discussing the background research on student attrition. By preparing students better for their higher education experience, the practices in this book are effective not only in recruiting students but also in matching them to the right institutions and programmes. The practices described range from those reaching out in a broad way to communities of potential students, to university support for pre-entry examinations, to enhanced communication between institutions and applicants. All are described in sufficient detail to allow judgments to be made about how to use and adapt them to suit local needs. How to Recruit and Retain Higher Education Students provides a sound theoretical foundation for research into student retention and provides the necessary underpinning for those academic staff embarking on courses and assists in preparing them for their roles in both teaching and student support.
Author | : Stephen Isherwood |
Publisher | : |
Total Pages | : 0 |
Release | : 2021-09-27 |
Genre | : Business & Economics |
ISBN | : 9781919624112 |
Whether you are just starting your career as a recruiter or developer of early talent or you have reached the lofty heights of designing your organisation's entry-level strategy, ISE's Complete Guide to Student Recruitment and Development has just what you need to support and enable you in your role. Every facet of practice is covered from strategy and marketing, assessment and development to building meaningful work experience and partnerships. Hints, tips, expert advice and case studies as well as how to build a brilliant career also feature in this must-read guide. Visit ise.org.uk for more insight and advice.
Author | : Rick Wire |
Publisher | : |
Total Pages | : 84 |
Release | : 1999-10 |
Genre | : Education |
ISBN | : 9781880941430 |
"The student-athlete and college recruiting" will prepare high school student-athletes academically, physically and mentally for college athletics and will show them ways to compete for a piece of the "Athletic Scholarship Pie." It also gives student-athletes, and their parents, the kind of guidance and direction they so badly need during the recruiting process.
Author | : James C. Allison |
Publisher | : Trafford Publishing |
Total Pages | : 112 |
Release | : 2009-10-23 |
Genre | : Reference |
ISBN | : 1426924585 |
Inside this simple guide you will discover the key steps to building an effective campus recruitment campaign that strengthens your employment brand in a cost-effective manner and gets results! Whether you are experiencing a hot market or an economic downturn, whether you are a small business looking for a few key staff, or a large organization building the foundation of your company for succession planning, you will find valuable information that will guide you to success. Regardless of your industry, these tactics work! You will: - Benefit from a practical, step-by-step guide that applies to your organization regardless of size! - Learn how to make the case for an increased presence on campus even during an economic downturn. - Learn how to tap into this important target market through effective recruitment marketing techniques. - Evaluate your campaign and open a funnel of new talent for your organization. Business leaders are using these effective concepts to build success in their organizations!
Author | : Coach Jj |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 110 |
Release | : 2017-03-22 |
Genre | : |
ISBN | : 9781544651767 |
For many student-athletes the recruiting process can be confusing and overwhelming, which leaves them feeling that their dream of playing the sport they love in college is just that ... a dream. With more than ten years of experience coaching, Coach JJ is passionate about encouraging and challenging young athletes to set goals and then achieve more. This book was born from this passion. It's an economical tool for female student athletes to use when marketing themselves to college coaches. It provides a clear understanding of recruiting rules, opportunities available to student-athletes, and the necessary steps to help them create a positive impact in the minds of college coaches.
Author | : Paul Gibbs |
Publisher | : Psychology Press |
Total Pages | : 149 |
Release | : 2002 |
Genre | : Education, Higher |
ISBN | : 0749432942 |
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : Catherine H. Augustine |
Publisher | : |
Total Pages | : 0 |
Release | : 2016 |
Genre | : Education |
ISBN | : 9780833096609 |
RAND researchers assess voluntary, district-led summer learning programs for low-income, urban elementary students. This third report in a series examines student outcomes after one and two summers of programming.
Author | : Guus Goorts |
Publisher | : |
Total Pages | : 124 |
Release | : 2020-02-06 |
Genre | : |
ISBN | : 9789090328409 |
Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started, - planning for success through budget estimation, - creating successful search campaigns on a shoestring budget, - keeping track of your results and continually improvi