Bet the Farm

Bet the Farm
Author: Beth Hoffman
Publisher: Island Press
Total Pages: 274
Release: 2021-10-05
Genre: Business & Economics
ISBN: 164283159X

"Eloquent and detailed...It's hard to have hope, but the organized observations and plans of Hoffman and people like her give me some. Read her book -- and listen." -- Jane Smiley, The Washington Post In her late 40s, Beth Hoffman decided to upend her comfortable life as a professor and journalist to move to her husband's family ranch in Iowa--all for the dream of becoming a farmer. There was just one problem: money. Half of America's two million farms made less than $300 in 2019, and many struggle just to stay afloat. Bet the Farm chronicles this struggle through Beth's eyes. She must contend with her father-in-law, who is reluctant to hand over control of the land. Growing oats is good for the environment but ends up being very bad for the wallet. And finding somewhere, in the midst of COVID-19, to slaughter grass finished beef is a nightmare. If Beth can't make it, how can farmers who confront racism, lack access to land, or don't have other jobs to fall back on hack it? Bet the Farm is a first-hand account of the perils of farming today and a personal exploration of more just and sustainable ways of producing food.

The Communication Scarcity in Agriculture

The Communication Scarcity in Agriculture
Author: Jessica Eise
Publisher: Routledge
Total Pages: 168
Release: 2016-07-15
Genre: Business & Economics
ISBN: 1317231309

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

The New Farm

The New Farm
Author: Brent Preston
Publisher: Abrams
Total Pages: 287
Release: 2018-03-27
Genre: Biography & Autobiography
ISBN: 1683353021

This “must-read” memoir of human-scale agriculture offers an insider’s view of today’s food system by a leading voice in sustainable farming (Daniel Boulud). After years of working at the ends of the earth in human rights and development, Brent Preston and his wife were die-hard city dwellers. But when their second child arrived, the shine came off urban living. In 2003 they bought a hundred acres and a rundown farmhouse, determined to build a farm that would sustain their family, nourish their community, heal their environment—and turn a profit. The New Farm is Preston’s memoir of a decade of toil and perseverance. Farming is a complex and precarious business, and they made plenty of mistakes along the way. But as they learned how to grow food, and to succeed at the business of farming, they also found that a small, sustainable, organic farm could be an engine for change, a path to a more just and sustainable food system. Today, The New Farm supplies top restaurants, supports community food banks, hosts events with leading chefs, and grows extraordinary produce. Told with humor and heart, The New Farm is a joy, a passionate book by an important new voice.

Extension Bulletin

Extension Bulletin
Author: Kansas State University. Division of College Extension
Publisher:
Total Pages: 862
Release: 1925
Genre:
ISBN:

From Farms to Incubators

From Farms to Incubators
Author: Amy Wu
Publisher: Craven Street Books
Total Pages: 180
Release: 2021-04-20
Genre:
ISBN: 9781610355759

An exciting look at how women entrepreneurs are transforming agriculture through high technology. 21st-century agriculture is now on the cutting edge of technological innovation. Drones, AI, sophisticated soil sensors, data analytics, blockchain, and robotics are transforming agriculture into the growing field of agtech. And women entrepreneurs are the driving spirits making this transformation happen. From Farms to Incubators presents inspiring stories of how women entrepreneurs from diverse cultural and ethnic backgrounds are leading the agtech revolution. Each agribusiness leader profiled in From Farms to Incubators tells her own story of how she used agtech innovation to solve specific business problems and succeed. These business cases demonstrate the influence of female innovation, the new technologies applied to agribusiness problems, and the career opportunities young women can find in agribusiness. From Farms to Incubators also documents the sweeping changes happening in American food production. Growers in the United States and around the world face rising challenges, including climate change, limited water and land supply, uncertainties in immigration policy, a severe labor shortage, and the problem of feeding a rising population estimated at 9 billion in 2050. The entrepreneurs profiled in From Farms to Incubators are the new leaders in tackling these problems through tech innovation. The women profiled speak frankly on the advantages and drawbacks of technological solutions to agriculture and offers lessons in making technology productive in real work. Offering both exhilarating role models for young women seeking high technology careers and a provocative glimpse into the future of food production, From Farms to Incubators documents how women leaders are profitably disrupting the world's oldest industry.

New Old World

New Old World
Author: Pallavi Aiyar
Publisher: Macmillan
Total Pages: 318
Release: 2015-09-29
Genre: Biography & Autobiography
ISBN: 125007231X

Award-winning journalist Pallavi Aiyar brings a unique Asian perspective to Europe's current crises