The New 1946 Packard Clipper
Author | : Packard Motor Car Company |
Publisher | : |
Total Pages | : 12 |
Release | : 1946* |
Genre | : Packard automobile |
ISBN | : |
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Author | : Packard Motor Car Company |
Publisher | : |
Total Pages | : 12 |
Release | : 1946* |
Genre | : Packard automobile |
ISBN | : |
Author | : Arthur W. Einstein, Jr. |
Publisher | : McFarland |
Total Pages | : 283 |
Release | : 2014-01-10 |
Genre | : Transportation |
ISBN | : 0786456612 |
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author | : R. M. Clarke |
Publisher | : |
Total Pages | : 0 |
Release | : 1988-09 |
Genre | : Packard automobile |
ISBN | : 9781870642194 |
Packard's big cars were aimed at the luxury end of the market. As an independent producer there were difficulties in 1950s with intense competition from the Big Three (GM, Chrysler and Ford) in Detroit. The company announced the 1954 line as marking its re-establishment in the luxury car field, this included seven models. By 1958 Packard was struggling and merged with Studebaker, the models then being little more than rebadged Studebakers, a sad ending for a proud. This is a book of contemporary road tests, specification and technical data, new model introductions, long term tests, development. Models covered include: Clipper Eight, Station Sedan, Super de Luxe, Custom, Convertible, Sedan, 200, 300, 400, Pan American, Clipper, Cavalier, Patrician, Constellation, V8, Executive, Hawk.
Author | : J. “Kelly” Flory, Jr. |
Publisher | : McFarland |
Total Pages | : 1049 |
Release | : 2008-11-24 |
Genre | : Transportation |
ISBN | : 0786452307 |
From the resumption of automobile production at the close of World War II through the 1950s, the American auto industry would see the births and deaths of several manufacturers, great technological advances, and an era of dramatic styling as a prospering nation asserted its growing mobility. Cars of this period are among the most iconic vehicles ever built in the United States: the 1949 Ford, the remarkable Studebaker designs of 1950 and 1953, the 1955-1957 Chevrolets, the "Forward Look" Chrysler products, the ill-fated Edsel and many others. This comprehensive reference book details every model from each of the major manufacturers (including independents such as Kaiser-Frazer and Crosley but excluding very low-volume marques such as Tucker) from model years 1946 through 1959. Year by year, it provides an overview of the industry and market, followed by an individual report on each company: its main news for the year (introductions or cancellations of models, new engines and transmissions, advertising themes, sales trends etc.); its production figures and market status; and its powertrain offerings, paint colors and major options. The company's models are then detailed individually with such information as body styles, prices, dimensions and weights, standard equipment and production figures. Nearly 1,000 photographs are included.
Author | : |
Publisher | : |
Total Pages | : 148 |
Release | : 1945-11-19 |
Genre | : |
ISBN | : |
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author | : |
Publisher | : |
Total Pages | : 136 |
Release | : 1945-12-17 |
Genre | : |
ISBN | : |
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author | : |
Publisher | : |
Total Pages | : 148 |
Release | : 1945-10-15 |
Genre | : |
ISBN | : |
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.