The Network Challenge Chapter 24
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| Author | : Kevin Werbach |
| Publisher | : Pearson Education |
| Total Pages | : 39 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0137015542 |
Telecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT&T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT&T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.
| Author | : Paul R. Kleindorfer |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 590 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 0137011911 |
While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.
| Author | : Witold J. Henisz |
| Publisher | : Pearson Education |
| Total Pages | : 29 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0137015550 |
From oil companies seeking rights to drill to consumer products firms attempting to forestall a consumer boycott, organizations often seek to influence political or social policy to achieve their own objectives. But to exert this influence, they need to understand the structure of political and social networks. In this chapter, Witold Henisz examines how information about the structure of political and social networks can be integrated into data acquisition and analysis, as well as strategy implementation. Although sophisticated companies have long relied on an informal understanding of networks of informants to gather information about social and political actors at home and abroad, the analysis of the information and design of an influence strategy has too often occurred without reference to that structure. As Henisz points out, a more rigorous approach to analysis is transforming political and social risk management from art to quasi-formal science. This chapter outlines the past, present, and future frontiers of political and social risk management with particular attention to using an understanding of the network structure of diverse actors in perceiving, analyzing, and influencing the political and social environment.
| Author | : Paul R. Kleindorfer |
| Publisher | : Pearson Education |
| Total Pages | : 43 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0137015534 |
Logistics is at the center of network-based manufacturing strategies, linking manufacturing sources with intermediate and final markets. As global logistics networks have grown and developed, they also have presented new challenges in managing risk and volatility across these broad, global networks. In this chapter, Kleindorfer and Visvikis discuss changes in logistics and financial instruments such as derivatives that have emerged to value and hedge the cost of capacity and services in these markets. They trace the recent history of maritime logistics and describe the convergence and integration of the physical and financial networks that underlie the valuation and use of logistics services. Global logistics illustrates how network-based strategies have integrated financial and physical networks. It also shows the emerging tools and competencies that have been needed to manage new risks arising from these broader networks.
| Author | : Prashant Kale |
| Publisher | : Pearson Education |
| Total Pages | : 32 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 013701550X |
In an environment of rapid and discontinuous change, managers have turned to alliances to access the resources they need. But research on alliances shows that more than half fail, demonstrating the difficulty of managing these relationships. Based on their extensive research on alliances, the authors explore the relational capabilities needed for building and managing successful alliances. Using the case of Royal Philips, they explore the role of strategy, structure, systems, people, and culture in alliance success. They also discuss the need for ongoing adaptation and renewal of relational capabilities as the business and its environment change.
| Author | : Franklin Allen |
| Publisher | : Pearson Education |
| Total Pages | : 40 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0137015518 |
Modern financial systems exhibit a high degree of interdependence, with connections between financial institutions stemming from both the asset and the liability sides of their balance sheets. Networks--broadly understood as a collection of nodes and links between nodes--can be a useful representation of financial systems. By modeling economic interactions, network analysis can better explain certain economic phenomena. In this chapter, Allen and Babus argue that the use of network theories can enrich our understanding of financial systems. They explore several critical issues. First, they address the issue of systemic risk, by studying two questions: how resilient financial networks are to contagion, and how financial institutions form connections when exposed to the risk of contagion. Second, they consider how network theory can be used to explain freezes in the interbank market. Third, they examine how social networks can improve investment decisions and corporate governance, based on recent empirical results. Fourth, they examine the role of networks in distributing primary issues of securities. Finally, they consider the role of networks as a form of mutual monitoring, as in microfinance.
| Author | : Boaz Ganor |
| Publisher | : Pearson Education |
| Total Pages | : 41 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0137015569 |
As terrorist organizations such as Al-Qaeda have been transformed from hierarchical organizations to more fluid networks, countering terrorism requires an understanding of networks. These networks evolve rapidly in response to actions to thwart them, leading to an ongoing struggle of terrorist and antiterrorist networks. In this chapter, Boaz Ganor examines the evolving threat of terrorist networks and network-based responses. As he notes, “it takes a network to beat a network.” He also examines direct and indirect implications for business organizations.
| Author | : Christoph Zott |
| Publisher | : Pearson Education |
| Total Pages | : 41 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0137015100 |
Zott and Amit explore the role of business models in creating value through networks. They review earlier, firm-centric views of value creation, including Porter’s value chain, the resource-based view, and the transaction costs approach. They point out that business models go well beyond classic views of network theory (e.g., topography and structure) and include notions of purpose, acceptance, fairness, coherence, and viability. Based on their earlier framework for e-business models, they explore the role of four major interlinked value drivers: efficiency, complementarities, lock-in, and novelty. They argue that the focal firm’s business model acts as both an engine for value-creation and an invaluable construct for understanding the firm’s role in relation to other business model participants in the networks in which it is embedded.
| Author | : Russell E. Palmer |
| Publisher | : Pearson Education |
| Total Pages | : 37 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 013701533X |
Global networks of firms are rapidly replacing top-down, hierarchical organizations. Such networks, thanks to information technology and global communications systems, can respond to changes in international demand faster and more flexibly than rigid corporate organizations of the past. But by drawing together diverse cultures and individuals, these networks present new challenges to leaders. Traditional styles of leadership are not enough for this emerging environment. The kind of leadership style that leads to efficient execution in these global networks is different from the “do it and do it now” approach that might work in hierarchical organizations. Based on the author’s experience in the leading global accounting firm Touche Ross, serving as dean of the Wharton School, and heading his own corporate investment firm, this chapter discusses leadership in a networked, global environment.
| Author | : Christophe Van den Bulte |
| Publisher | : Pearson Education |
| Total Pages | : 38 |
| Release | : 2009-05-19 |
| Genre | : Business & Economics |
| ISBN | : 0137015097 |
Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.
