The Naked Consumer Today Or An Overview Of Why Consumers Really Buy Things And What This Means For Marketing Second Revised Edition
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| Author | : Jan Callebaut |
| Publisher | : Garant |
| Total Pages | : 212 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9789044113587 |
"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."
| Author | : Patricia Mink Rath |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 481 |
| Release | : 2014-10-27 |
| Genre | : Business & Economics |
| ISBN | : 1609018982 |
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
| Author | : Professor Steve Keen |
| Publisher | : Zed Books Ltd. |
| Total Pages | : 589 |
| Release | : 2011-09-22 |
| Genre | : Business & Economics |
| ISBN | : 1780322194 |
Debunking Economics exposes what many non-economists may have suspected and a minority of economists have long known: that economic theory is not only unpalatable, but also plain wrong. When the original Debunking was published back in 2001, the market economy seemed invincible, and conventional 'neoclassical' economic theory basked in the limelight. Steve Keen argued that economists deserved none of the credit for the economy's performance, and that 'the false confidence it has engendered in the stability of the market economy has encouraged policy-makers to dismantle some of the institutions which initially evolved to try to keep its instability within limits'. That instability exploded with the devastating financial crisis of 2007, and now haunts the global economy with the prospect of another Depression. In this radically updated and greatly expanded new edition - this version of which includes fully integrated graphs and diagrams - Keen builds on his scathing critique of conventional economic theory whilst explaining what mainstream economists cannot: why the crisis occurred, why it is proving to be intractable, and what needs to be done to end it. Essential for anyone who has ever doubted the advice or reasoning of economists, Debunking Economics provides a signpost to a better future.
| Author | : J. Callebout, H. Hendrickx, M. Janssens, C. Fauconnier a.o. |
| Publisher | : |
| Total Pages | : 219 |
| Release | : 2003 |
| Genre | : Consumers' preferences |
| ISBN | : 9789044114805 |
| Author | : Sarah Britton |
| Publisher | : Clarkson Potter |
| Total Pages | : 585 |
| Release | : 2015-03-31 |
| Genre | : Cooking |
| ISBN | : 0804185395 |
At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.
| Author | : Alex L. Goldfayn |
| Publisher | : BenBella Books |
| Total Pages | : 290 |
| Release | : 2012-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1936661098 |
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
| Author | : Delbert I. Hawkins |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 0 |
| Release | : 2003-03 |
| Genre | : Consumer Behavior |
| ISBN | : 9780072865493 |
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
| Author | : JOBBER AND ELLI |
| Publisher | : McGraw Hill |
| Total Pages | : 938 |
| Release | : 2023-02-21 |
| Genre | : Business & Economics |
| ISBN | : 1526849542 |
EBOOK: Principles and Practices of Marketing 10/e
| Author | : Lenka Štofová |
| Publisher | : CRC Press |
| Total Pages | : 582 |
| Release | : 2017-09-27 |
| Genre | : Business & Economics |
| ISBN | : 135167272X |
Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challenges to enterprises these days. New ways of improving organizational activities and management processes have to be created, in order to allow enterprises to manage the seemingly intensifying competitive markets successfully. Enterprises apply business optimizing solutions to meet new challenges and conditions. But also ensuring effective development for long-term competitiveness in a global environment. This is necessary for the application of qualitative changes in the industrial policy. “New Trends in Process Control and Production Management” (MTS 2017) is the collection of research papers from authors from seven countries around the world. They present case studies and empirical research which illustrates the progressive trends in business process management and the drive to achieve enterprise development and sustainability.
| Author | : United States. Congress. Senate. Interstate and Foreign Commerce |
| Publisher | : |
| Total Pages | : 2114 |
| Release | : 1958 |
| Genre | : |
| ISBN | : |
