The Motivated Sign
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| Author | : Olga Fischer |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 412 |
| Release | : 2001-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9789027225740 |
This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to Saussure's dogma of arbitrariness (Jakobson).
| Author | : Carey Jewitt |
| Publisher | : Routledge |
| Total Pages | : 231 |
| Release | : 2016-03-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317269780 |
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
| Author | : Roland Barthes |
| Publisher | : Macmillan |
| Total Pages | : 116 |
| Release | : 1968 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780374521462 |
"In his Course in General Linguistics, first published in 1916, Saussure postulated the existence of a general science of signs, or Semiology, of which linguistics would form only one part. Semiology, therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification . . . The Elements here presented have as their sole aim the extraction from linguistics of analytical concepts which we think a priori to be sufficiently general to start semiological research on its way. In assembling them, it is not presupposed that they will remain intact during the course of research; nor that semiology will always be forced to follow the linguistic model closely. We are merely suggesting and elucidating a terminology in the hope that it may enable an initial (albeit provisional) order to be introduced into the heterogeneous mass of significant facts. In fact what we purport to do is furnish a principle of classification of the questions. These elements of semiology will therefore be grouped under four main headings borrowed from structural linguistics: I. Language and Speech; II. Signified and Signifier; III. Syntagm and System; IV. Denotation and Connotation."--Roland Barthes, from his Introduction
| Author | : Paul J. Thibault |
| Publisher | : Psychology Press |
| Total Pages | : 388 |
| Release | : 1997 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780415104111 |
Saussure's theory of language is generally considered to be a formal theory of abstract sign-types and systems, separate from our individual and social practices of making meaning. In this challenging book, Thibault presents a different view of Saussure. Paying close attention to the original texts, including Cours de linguistique generale, he demonstrates that Saussure was centrally concerned with trying to formulate a theory of how meanings are made.
| Author | : Ali Almanna |
| Publisher | : Routledge |
| Total Pages | : 233 |
| Release | : 2021-07-14 |
| Genre | : Foreign Language Study |
| ISBN | : 1000397513 |
Envisioned as a much needed celebration of the massive strides made in translation and interpreting studies, this eclectic volume takes stock of the latest cutting-edge research that exemplifies how translation and interpreting might interact with such topics as power, ideological discourse, representation, hegemony and identity. In this exciting volume, we have articles from different language combinations (e.g. Arabic, English, Hungarian and Chinese) and from a wide range of sociopolitical, cultural, and institutional contexts and geographical locales (China, Iran, Malaysia, Russia and Nigeria). Those chapters also draw on a diverse range of theoretical perspectives and methodological approaches (e.g. critical discourse analysis, Bourdieu’s sociological theories, corpus linguistics, narrative theory and structuration theory), focusing on translation and interpreting relating to various settings and specialised genres (traditional media, digital media, subtitling, manga, etc.). As such, this volume serves as a dynamic forum for intercultural and interlingual communication and an exciting arena for interdisciplinary dialogues, thus enabling us to look beyond the traditionally more static, mechanical and linguistics-oriented views of translation and interpreting. This book appeals to scholars and students interested in translation and interpreting studies and issues of power, ideology, identity in interlingual and intercultural communication.
| Author | : Gill Branston |
| Publisher | : Routledge |
| Total Pages | : 744 |
| Release | : 2010-05-28 |
| Genre | : Social Science |
| ISBN | : 1136963790 |
The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.
| Author | : John E. Joseph |
| Publisher | : OUP Oxford |
| Total Pages | : 794 |
| Release | : 2012-03-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0191636975 |
"In a language there are only differences without positive terms. Whether we take the signified or the signifier, the language contains neither ideas nor sounds that pre-exist the linguistic system, but only conceptual differences and phonic differences issuing from this system." (From the posthumous Course in General Linguistics, 1916.) No one becomes as famous as Saussure without both admirers and detractors reducing them to a paragraph's worth of ideas that can be readily quoted, debated, memorized, and examined. One can argue the ideas expressed above - that language is composed of a system of acoustic oppositions (the signifier) matched by social convention to a system of conceptual oppositions (the signified) - have in some sense become "Saussure", while the human being, in all his complexity, has disappeared. In the first comprehensive biography of Ferdinand de Saussure, John Joseph restores the full character and history of a man who is considered the founder of modern linguistics and whose ideas have influenced literary theory, philosophy, cultural studies, and virtually every other branch of humanities and the social sciences. Through a far-reaching account of Saussure's life and the time in which he lived, we learn about the history of Geneva, of Genevese educational institutions, of linguistics, about Saussure's ancestry, about his childhood, his education, the fortunes of his relatives, and his personal life in Paris. John Joseph intersperses all these discussions with accounts of Saussure's research and the courses he taught highlighting the ways in which knowing about his friendships and family history can help us understand not only his thoughts and ideas but also his utter failure to publish any major work after the age of twenty-one.
| Author | : Nurit Elhanan-Peled |
| Publisher | : Common Ground Research Networks |
| Total Pages | : 397 |
| Release | : 2023-09-11 |
| Genre | : Education |
| ISBN | : 1957792086 |
The Zionist pedagogical narrative reproduced in schoolbooks views the migration of Jews to Israel as the felicitous conclusion of the journey from the Holocaust to the Resurrection. It negates all forms of diasporic Jewish life and culture and ignores the history of Palestine during the 2000-year-long Jewish “exile.” This narrative otherizes three main groups vis-à-vis whom Israeliness is constituted: Holocaust victims, who are presented in a traumatizing manner as the stateless and therefore persecuted Jews “we” refuse but might become again if “we” lose control over Palestinian Arabs, who constitute the second group of “others.” Palestinians are racialized, demonized, and portrayed as “our” potential exterminators. The third group of “others” comprises non-European (Mizrahi and Ethiopian) Jews. They are described as backward people who lack history or culture and must undergo constant acculturation to fit into Israel’s “Western” society. Thus, a rhetoric of victimhood and power evolves, and a nationalistic interpretation of the “never again” imperative is inculcated, justifying the Occupation and oppression of Palestinians and the marginalization of non-European Jews. This rhetoric is conveyed multimodally through discourse, genres, and visual elements. The present study, which advocates a multidirectional memory, proposes an alternative Hebrew-Arabic, multi-voiced and poly-centered curriculum that would relate the accounts of the people whom the pedagogic narrative seeks to conceal and exclude. This joint curriculum will differ from the present one not only in content but also ideologically and semiotically. Instead of traumatizing and urging vengeance, it will encourage discussion and celebrate diversity and hybridity.
| Author | : Emily Dalgarno |
| Publisher | : Cambridge University Press |
| Total Pages | : 236 |
| Release | : 2007-02 |
| Genre | : Literary Criticism |
| ISBN | : 9780521033602 |
Dalgarno examines Woolf's engagement with notions of the visible.
| Author | : David Bordwell |
| Publisher | : Routledge |
| Total Pages | : 374 |
| Release | : 2020-10-07 |
| Genre | : Biography & Autobiography |
| ISBN | : 1000159094 |
The Cinema of Eisenstein is David Bordwell's comprehensive analysis of the films of Sergei Eisenstein, arguably the key figure in the entire history of film. The director of such classics as Potemkin,Ivan the Terrible, October, Strike, and Alexander Nevsky, Eisenstein theorized montage, presented Soviet realism to the world, and mastered the concept of film epic. Comprehensive, authoritative, and illustrated throughout, this classic work deserves to be on the shelf of every serious student of cinema.
