Revisiting The Polite and Commercial People

Revisiting The Polite and Commercial People
Author: Elaine Chalus
Publisher: Oxford University Press
Total Pages: 289
Release: 2019-01-31
Genre: History
ISBN: 0192523635

For some time before his death in July 2015, former colleagues and students of Paul Langford had discussed the possibility of organising a festschrift to celebrate his remarkable contribution to eighteenth-century history. It was planned for 2019 to commemorate the thirtieth anniversary of the appearance of his seminal A Polite and Commercial People, the opening volume in the New Oxford History of England series, Paul's best-known and most influential publication. He was delighted to hear of these plans and the tragic news of his death only made the contributors more determined to see the project through to completion. The importance of A Polite and Commercial People within its own time is unquestionable. Not only did it provide a powerful new vision of eighteenth-century Britain, but it also played a vital part in reviving interest in, and expanding ways of thinking about, Georgian history. As the thirteen contributors to this volume amply testify, any review of the field from the 1980s onwards cannot ignore the profound effect Paul's research had on the social and political publications in his field. This collection of essays combines reflection on the impact of Paul's work with further engagement with the central questions he posed. In particular, it serves to re-connect various recent avenues of Georgian studies, bringing together diverse themes present in Paul's scholarship, but which are often studied independently of each other. As such, it aims to provide a fitting tribute to Paul's work and impact, and a wider reassessment of the current direction of eighteenth-century studies.

In Defense of Negativity

In Defense of Negativity
Author: John G. Geer
Publisher: University of Chicago Press
Total Pages: 221
Release: 2008-07-29
Genre: Political Science
ISBN: 0226285006

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

The Codes of Advertising

The Codes of Advertising
Author: Sut Jhally
Publisher: Routledge
Total Pages: 240
Release: 2014-05-22
Genre: Social Science
ISBN: 113521302X

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Bulletin

Bulletin
Author:
Publisher:
Total Pages: 388
Release: 1928
Genre: Vocational education
ISBN:

A Polite and Commercial People

A Polite and Commercial People
Author: Paul Langford
Publisher: Oxford University Press
Total Pages: 844
Release: 1998
Genre: History
ISBN: 9780198207337

The first volume of Sir George Clark's Oxford History of England was published in 1934. Over the following 50 years that series established itself as a standard work of reference, and a repertoire of scholarship. The New Oxford History of England, of which this is the first volume, is its successor. Each volume will set out an authoritative view of the present state of scholarship, presenting a distillation of the knowledge built up by a half-century's research and publication of new sources, and incorporating the perspectives and judgements of modern scholars.

How to Sell

How to Sell
Author: John Hoerner
Publisher: Random House
Total Pages: 274
Release: 2015-11-12
Genre: Business & Economics
ISBN: 1473529115

Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John’s wisdom is summarised in short incisive quotes, including: advice on handling customers, stores, buyers, suppliers, stock management, marketing and PR, strategy, investment and people. How To Sell is an authoritative guide to becoming the best retailer you can be.