The Modern Ai Marketer In The Gpt Era
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| Author | : Pam Didner |
| Publisher | : Tilt Publishing |
| Total Pages | : 81 |
| Release | : 2024-09-04 |
| Genre | : Business & Economics |
| ISBN | : |
Looking for a no-nonsense, straightforward, and practical guide to understanding AI’s impact on marketing and sales in just 2 hours? Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI. Here’s what you’ll learn: - The evolution of AI and its current significance - How to integrate AI into your existing workflows - Strategies to implement and scale AI initiatives in your organization - Techniques to enhance your generative AI prompts with over 35 top examples - The importance of data quality in AI - Why the human touch remains crucial Pam Didner, a seasoned B2B marketing consultant, fractional CMO, speaker, and podcaster, delivers actionable insights and practical takeaways for applying AI across various marketing domains. From understanding AI marketing and crafting effective prompts to managing data quality, this book equips you to thrive in the AI-driven marketing landscape. The AI race has kicked off—grab your copy now to stay ahead!
| Author | : Pam Didner |
| Publisher | : Pam Didner |
| Total Pages | : 39 |
| Release | : 2024-09-04 |
| Genre | : Business & Economics |
| ISBN | : |
Are you a marketer or sales professional struggling with ChatGPT or AI bots to create high-quality marketing or sales prompts? How can you leverage generative AI and LLMs (Large Language Models) while maintaining your unique touch? This AI prompt guidebook is ideal for those in B2B marketing, enterprise sales, revenue ops, marketing ops, demand generation, email marketing, SEO, content marketing, growth marketing, event marketing, sales enablement, data analysis, and more. Mastering the art of prompting is essential for modern and digital marketers. Explore over 75 solid marketing and sales prompts in this book to refine your gen AI prompt engineering skills instantly. In this concise and easy-to-read book, you will: - Learn how to create impactful AI prompts to enhance marketing efficiency - Discover tips and techniques for various AI prompting strategies - Experiment with real-world AI prompt examples right away Whether you're an experienced or aspiring marketer or sales professional, this guide is your pathway to success in adapting to AI. Your marketing expertise, deep product knowledge, and relationships with customers and sales teams remain invaluable. AI can't replace your unique touch. Ready to explore exceptional prompts for immediate use? Ready to see some killer prompts you can start using today? Buy this book, head over to Chapter 3, and get started!
| Author | : Pam Didner |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 257 |
| Release | : 2018-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0749483652 |
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
| Author | : Pam Didner |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 256 |
| Release | : 2014-12-19 |
| Genre | : Business & Economics |
| ISBN | : 0071840982 |
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
| Author | : Raj Venkatesan |
| Publisher | : Stanford University Press |
| Total Pages | : 295 |
| Release | : 2021-05-18 |
| Genre | : Business & Economics |
| ISBN | : 1503628043 |
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
| Author | : Djakeli, Kakhaber |
| Publisher | : IGI Global |
| Total Pages | : 301 |
| Release | : 2023-12-11 |
| Genre | : Medical |
| ISBN | : |
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
| Author | : Moez Ltifi |
| Publisher | : CRC Press |
| Total Pages | : 329 |
| Release | : 2024-07-12 |
| Genre | : Business & Economics |
| ISBN | : 1040031668 |
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
| Author | : Ajay Agrawal |
| Publisher | : University of Chicago Press |
| Total Pages | : 172 |
| Release | : 2024-03-05 |
| Genre | : Business & Economics |
| ISBN | : 0226833127 |
A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.
| Author | : Jim Sterne |
| Publisher | : John Wiley & Sons |
| Total Pages | : 373 |
| Release | : 2017-08-14 |
| Genre | : Business & Economics |
| ISBN | : 1119406331 |
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
| Author | : Stephen G. Diorio |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 364 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780071376495 |
An overview of how technology is estimated to influence specific facets of marketing and sales; including suggestions for bettering your sales and marketing business. --
