The Message Matters

The Message Matters
Author: Lynn Vavreck
Publisher: Princeton University Press
Total Pages: 232
Release: 2009
Genre: Business & Economics
ISBN: 0691139628

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

The Message Matters

The Message Matters
Author: Lynn Vavreck
Publisher: Princeton University Press
Total Pages: 232
Release: 2009-07-06
Genre: Political Science
ISBN: 1400830486

The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.

Your Message Matters

Your Message Matters
Author: Jonathan Milligan
Publisher: Baker Books
Total Pages: 272
Release: 2020-10-20
Genre: Business & Economics
ISBN: 1493427784

Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.

Message Matters

Message Matters
Author: Rebecca K. Leet
Publisher:
Total Pages: 164
Release: 2007
Genre: Business & Economics
ISBN:

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you want Pinpoint who you want to take action Discover what your audience wants, hopes for, and desires Find the shared desires between your organization and your audience Convey your message effectively The ideas and approach in Message Matters build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life. Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.

Message Matters

Message Matters
Author: Rebecca K. Leet
Publisher: Turner Publishing Company
Total Pages: 239
Release: 2007-08-20
Genre: Business & Economics
ISBN: 1618589253

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.

Work Matters

Work Matters
Author: Tom Nelson
Publisher: Crossway
Total Pages: 206
Release: 2021-07-08
Genre: Religion
ISBN: 143358154X

Work. For some this word represents drudgery and the mundane. For others work is an idol to be served. If you find yourself anywhere on the spectrum from workaholic to weekend warrior, it’s time to bridge the gap between Sunday worship and Monday work. Striking a balance between theological depth and practical counsel, Tom Nelson outlines God’s purposes for work in a way that helps us to make the most of our vocation and to join God in his work in the world. Discover a new perspective on work that will transform your workday and make the majority of your waking hours matter, not only now, but for eternity.

Why Place Matters

Why Place Matters
Author: Wilfred M. McClay
Publisher: Encounter Books
Total Pages: 314
Release: 2014-02-25
Genre: Political Science
ISBN: 1594037183

Contemporary American society, with its emphasis on mobility and economic progress, all too often loses sight of the importance of a sense of “place” and community. Appreciating place is essential for building the strong local communities that cultivate civic engagement, public leadership, and many of the other goods that contribute to a flourishing human life. Do we, in losing our places, lose the crucial basis for healthy and resilient individual identity, and for the cultivation of public virtues? For one can’t be a citizen without being a citizen of some place in particular; one isn’t a citizen of a motel. And if these dangers are real and present ones, are there ways that intelligent public policy can begin to address them constructively, by means of reasonable and democratic innovations that are likely to attract wide public support? Why Place Matters takes these concerns seriously, and its contributors seek to discover how, given the American people as they are, and American economic and social life as it now exists—and not as those things can be imagined to be in some utopian scheme—we can find means of fostering a richer and more sustaining way of life. The book is an anthology of essays exploring the contemporary problems of place and placelessness in American society. The book includes contributions from distinguished scholars and writers such as poet Dana Gioia (former chairman of the National Endowment for the Arts), geographer Yi-Fu Tuan, urbanist Witold Rybczynski, architect Philip Bess, essayists Christine Rosen and Ari Schulman, philosopher Roger Scruton, transportation planner Gary Toth, and historians Russell Jacoby and Joseph Amato.

Everybody Matters

Everybody Matters
Author: Bob Chapman
Publisher: Portfolio
Total Pages: 274
Release: 2015-10-06
Genre: Business & Economics
ISBN: 1591847796

“Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."

Messaging Matters

Messaging Matters
Author: William D. Parker
Publisher: Solution Tree
Total Pages: 0
Release: 2017
Genre: Education
ISBN: 9781945349096

Harness the power of messaging to create a positive school culture and increase school and community collaboration. Written for school leaders, this title is divided into three parts. Each part helps readers to maximize their role as chief communicators with different stakeholders: students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance communication and ends with reflection questions and practical next steps. How this book will help you foster school community and improve your communication strategy: Comprehend the power of messaging and public relations in school. Gain tips for how to best use available technology tools, including online platforms, for messaging purposes. Inspect scenarios and real anecdotes that show communication strategies and messaging tactics in action in schools. Learn how to implement positive communication with parents and students from the start of the school year. Explore special strategies for communicating with challenging students or in difficult school climates. Contents: Introduction: Why Messaging Matters Chapter 1: Building a Positive Culture for Messaging Chapter 2: Cultivating a Positive Message With Teachers Chapter 3: Using Technology to Message With Teachers Chapter 4: Cultivating a Positive Message With Students Chapter 5: Using Technology to Message With Students Chapter 6: Cultivating a Positive Message With the Community, Parents, and Beyond Chapter 7: Using Technology to Message With the Community, Parents, and Beyond Epilogue References and Resources Index

Why Trust Matters

Why Trust Matters
Author: Marc J. Hetherington
Publisher: Princeton University Press
Total Pages: 196
Release: 2006-10-15
Genre: Political Science
ISBN: 0691128707

American public policy has become demonstrably more conservative since the 1960s. Neither Jimmy Carter nor Bill Clinton was much like either John F. Kennedy or Lyndon Johnson. The American public, however, has not become more conservative. Why, then, the right turn in public policy? Using both individual and aggregate level survey data, Marc Hetherington shows that the rapid decline in Americans' political trust since the 1960s is critical to explaining this puzzle. As people lost faith in the federal government, the delivery system for most progressive policies, they supported progressive ideas much less. The 9/11 attacks increased such trust as public attention focused on security, but the effect was temporary. Specifically, Hetherington shows that, as political trust declined, so too did support for redistributive programs, such as welfare and food stamps, and race-targeted programs. While the presence of race in a policy area tends to make political trust important for whites, trust affects policy preferences in other, non-race-related policy areas as well. In the mid-1990s the public was easily swayed against comprehensive health care reform because those who felt they could afford coverage worried that a large new federal bureaucracy would make things worse for them. In demonstrating a strong link between public opinion and policy outcomes, this engagingly written book represents a substantial contribution to the study of public opinion and voting behavior, policy, and American politics generally.