The Merits and Economic Consequences of Reputation
| Author | : Stephan Hollander |
| Publisher | : |
| Total Pages | : 116 |
| Release | : 2007 |
| Genre | : |
| ISBN | : 9789056681968 |
The Merits And Economic Consequences Of Reputation
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The Oxford Handbook of Gossip and Reputation
| Author | : Francesca Giardini |
| Publisher | : Oxford University Press |
| Total Pages | : 547 |
| Release | : 2019-05-22 |
| Genre | : Social Science |
| ISBN | : 0190494093 |
Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions.
Reputation Capital
| Author | : Joachim Klewes |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 401 |
| Release | : 2009-10-13 |
| Genre | : Business & Economics |
| ISBN | : 3642016308 |
• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% – and with less risk. Fig. 1. Performance of ‘reputation portfolios’ vs.
Reputation Economics
| Author | : Joshua Klein |
| Publisher | : St. Martin's Press |
| Total Pages | : 257 |
| Release | : 2013-11-05 |
| Genre | : Business & Economics |
| ISBN | : 1137387017 |
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.
Global Aspects of Reputation and Strategic Management
| Author | : David Deephouse |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 221 |
| Release | : 2019-07-16 |
| Genre | : Business & Economics |
| ISBN | : 1787544958 |
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Corporate Reputation and its Importance for Business Success
| Author | : Riccarda Dümke |
| Publisher | : diplom.de |
| Total Pages | : 165 |
| Release | : 2002-12-10 |
| Genre | : Business & Economics |
| ISBN | : 3832462007 |
Inhaltsangabe:Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that intangible assets may provide companies with a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate Public Relations (PR) activities to communicate good corporate behaviour, gain good will and to improve the public perception of their corporate reputation. The main aim of this dissertation research project is to develop an understanding of the European perspective of corporate reputation and its management and importance for business success. Based on a literature review on the topic of marketing communications and PR, which comprises the first part of the dissertation, a questionnaire has been developed in order to examine expert opinions. The discussion on research methods can be found in the third chapter. Hosted by the PR consultancy Weber Shandwick Worldwide, the questionnaire has been sent to 700 of Europe s leading companies. Communication managers were asked for their opinions on the topic of corporate reputation and its importance for business success. The fourth chapter discusses and evaluates the results of the pan-European survey. The last part of the dissertation actually discusses the implications of findings for Weber Shandwick and its reputation management practice. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 1.1The dissertation topic1 1.2Weber Shandwick Worldwide4 1.3Structure of the dissertation5 2.Literature Review8 2.1The relationship between the marketing communications function, corporate communications and Public Relations8 2.2Principles of Public Relations15 2.2.1Public Relation practices promoting the corporate brand16 Public Affairs16 Investor Relations17 Media Relations20 Employee Relations21 2.2.2The changing environment of Public Relations23 Public Relations in the global context23 Public Relations in the digital age24 2.3The concept of corporate reputation and the role of Public Relations27 2.3.1Corporate reputation defined28 Factors that are shaping the corporate reputation33 The role of the CEO as the personified company reputation35 Corporate social responsibility37 The role of the PR consultancy in corporate reputation39 2.4Evaluation of Public Relations effectiveness40 2.4.1Current approaches of measuring Public [...]
Reputation
| Author | : Charles J. Fombrun |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 482 |
| Release | : 1996 |
| Genre | : Corporate image |
| ISBN | : 9780875846330 |
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Reputation Transfer to Enter New B-to-B Markets
| Author | : Christine Falkenreck |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 246 |
| Release | : 2009-10-17 |
| Genre | : Business & Economics |
| ISBN | : 3790823570 |
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations’ communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers’ perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor’s positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in both academia and management practice.
Reputation Matters
| Author | : Tracey Walker |
| Publisher | : |
| Total Pages | : 234 |
| Release | : 2012 |
| Genre | : Corporations |
| ISBN | : 9780864759917 |
"Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise. This book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk."--Publisher's website.
Strategic Reputation Risk Management
| Author | : J. Larkin |
| Publisher | : Springer |
| Total Pages | : 289 |
| Release | : 2002-10-30 |
| Genre | : Business & Economics |
| ISBN | : 0230511414 |
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
