Marketing's Role in Economic Development

Marketing's Role in Economic Development
Author: Allan Reddy
Publisher: Praeger
Total Pages: 168
Release: 1994
Genre: Business & Economics
ISBN:

This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.

Marketing in Economic Development

Marketing in Economic Development
Author: Reed Moyer
Publisher:
Total Pages: 76
Release: 1965
Genre: Business & Economics
ISBN:

Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.

Marketing and Economic Development

Marketing and Economic Development
Author: Erdener Kaynak
Publisher: Greenwood
Total Pages: 232
Release: 1986
Genre: Business & Economics
ISBN:

The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.

Marketing and Economic Development

Marketing and Economic Development
Author: James E. Littlefield
Publisher:
Total Pages: 358
Release: 1988
Genre: Business & Economics
ISBN:

This volume is a record of the Second International Conference on Marketing & Development, held July 10-13, 1988 at Karl Marx University of Economic Sciences, Budapest, Hungary. The papers reproduced are in such section topics as "Global Issues in Economic Development, Industry Cases & Economic Development, Marketing & Development in China, Cultural Aspects of Marketing, Business Ethics & Social Responsibility," & others. Contributors to the volume were mostly from universities around the world & all are interested in improving the living standards of people in less developed countries. Areas of interest in the document range from Perestroika to women's issues to AIDS to Advertising, with many issues in between.

Markets, marketing and developing countries

Markets, marketing and developing countries
Author: Hans van Trijp
Publisher: BRILL
Total Pages: 192
Release: 2023-09-04
Genre: Business & Economics
ISBN: 9086866999

Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.